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Department Manager, Flooring and Lumber/Millworks
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- Full-time
A comprehensive training program for all new hires
Added 5 mins ago
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Jamieson Wellness Inc.

Brand Manager, Jamieson, Canada BU

Toronto, ON, Canada

$80,550 to $120,850 CAD / year · Full-time

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Job details

Pay: $80,550 to $120,850 CAD / year
Job type: Full-time
Apply by: Dec 3, 2026
Experience: Minimum 5-8+ years of brand management experience in CPG, with preference for health, wellness or supplements
Posting language: English
Posted: Nov 3, 2026

Original job description

Who We Are

Jamieson Wellness is Canada’s leading health and wellness company, driven by our purpose of Inspiring Better Lives Every Day. Established in 1922, we are Canada’s #1 consumer health brand, proudly inspiring, better lives for over 100 years. With our Jamieson, youtheory, Progressive, Smart Solutions, and Iron Vegan brands, we’re growing globally and reaching more people every day.

Our strong reputation is built on a commitment to quality, innovation, integrity, inclusion, and sustainability, supported by world-class manufacturing and rigorous certification standards. Guided by our core values of Accountability, Respect, Excellence, and Agility, we take ownership, collaborate effectively, and continuously evolve to better serve our consumers.

Learn more: www.jamiesonwellness.com

What You’ll Do

As a key member of the Marketing team, you’ll help shape health and wellness outcomes for people around the world.

In this role, you will:

Job Summary

Reporting to the Marketing Director, Jamieson, Canada BU, the Brand Manager Jamieson Canada will work in close partnership with the Marketing Director to drive portfolio strategy and performance management. This role is responsible for ensuring in-year metrics are delivered as planned and will use data and analytics to drive corrective action and portfolio choices as required, to consistently deliver sales, profit, market share, and customer ranking goals. As a key cross-functional people leader, the Brand Manager will lead portfolio strategy and performance management and ensure that brand activity is aligned behind priorities. The Brand Manager partners cross-functionally with Sales, Insights, Innovation, Regulatory, Finance, and external agencies to ensure consistent, consumer-centric execution across all touchpoints.

Key Responsibilities:

Brand Strategy & Planning
Lead the annual brand planning process including setting objectives, strategies and KPIs aligned with business goals
Develop 360 marketing plans (paid, owned, earned channels)
Analyze market trends, consumer insights and competitive landscape to inform strategy
Manage brand positioning and ensure consistency across all communications

Performance & Analytics
Track, analyze and report on brand performance including sales, market share and campaign ROI
Leverage multiple data sources (e.g. Nielsen, retailer data, digital analytics, brand tracking) to generate actionable insights
Identify drivers of performance (distribution, pricing, promotion, media effectiveness) and translate findings into optimization plans
Build compelling performance narratives and recommendations for senior leadership, connecting data to clear business actions
Champion a test-and-learn mindset, embedding experimentation into marketing plans
Continuously assess competitive performance and category dynamics to identify risk and opportunities
Manage brand budget and ensure efficient allocation of resources

Cross Functional Collaboration
Work closely with Sales and Commercial Excellence to align brand strategies with customer plans
Partner with Finance on forecasting and budget management
Collaborate with Supply Chain to align demand planning and brand initiatives
Act as a brand steward across the organization

Innovation & Portfolio Management
Partner closely with the Innovation Manager to shape and deliver a robust innovation pipeline aligned with brand strategy and growth priorities
Provide consumer, category and brand insights to inform innovation development, positioning and claims
Lead commercialization and go-to-market execution for all new product launches, ensuring strong alignment across marketing, sales and customer activation
Manage the existing portfolio to drive growth, profitability, and strategic focus, including SKU rationalization and renovation opportunities
Collaborate with Innovation Manager, R&D, and Regulatory to ensure new products are consumer-relevant, differentiated and compliant with Canadian regulations

Campaign Execution & Marketing Activation
Partner with the Integrated Marketing Manager to translate brand strategy into integrated, consumer centric campaigns across paid, owned and earned channels
Lead development of campaign briefs, ensuring clarity on objectives, target audience, key messages, consumer insight and success metrics
Provide strategic direction and guardrails to ensure all executions are aligned with brand positioning and priorities
Partner with Sales and Integrated Marketing to ensure strong in-store activation and customer alignment
Oversee campaign performance with the Integrated Marketing Manager, identifying optimization opportunities and ensuring continuous improvement
Act as a brand steward across all touchpoints, ensuring consistency, quality, and compliance in all consumer-facing communications

What You Bring

You bring curiosity, collaboration, and a desire to do meaningful work. You may bring experience in

Knowledge, Skills & Abilities Requirements

College or University degree required; business preferred
Minimum 5-8+ years of brand management experience in CPG, with preference for health, wellness or supplements
Excellent track record of performance with regards brand building and brand management.
Strong analytical skills with experience interpreting data and insights
Experience managing budgets and delivering measurable ROI
Demonstrated ability to work cross-functionally in a fast-paced environment
Proven track record of delivering successful marketing campaigns and product launches
Highly effective project management, prioritization, multi-tasking, and time management skills to ensure end to end execution is meeting deadlines and performance expectations.
Strong people management and development experience, with a successful track record of leading a team.
Knowledge of Nielsen, IQVIA or other POS data sources an asset.
Strong knowledge of Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)

Don’t meet all requirement?

We still encourage you to apply. Research shows some people only apply when they meet every qualification, but we value diverse experiences, perspectives, and transferable skills.

Compensation

Jamieson Wellness offers a competitive total rewards package designed to support your well-being and professional growth. This includes base pay, eligibility for our Short-Term Incentive Program, and a comprehensive benefits offering.

For this role, the posting range is $80,550 to $120,850 which reflects the full salary range of the position. Final compensation will be determined based on factors such as relevant experience, level of education, role scope, and other professional qualifications aligned with the requirements and complexity of this position.

Our Commitment to Inclusion and Belonging

Inclusion and belonging are foundational to our culture.

At Jamieson, belonging is at the heart of how we work. We value diversity, equity, inclusion, and belonging, and believe our differences drive innovation and stronger decisions. Our goal is simple: a workplace where everyone feels safe, supported, and able to thrive. For more information on our commitments to people and planet, please read our latest Sustainability report and DEIB policy.

If you require any accommodation during our hiring process, please let us know. We’re committed to making the experience accessible and equitable for all, and we’ll work together to find the right solution.

How we Hire

We sometimes use AI tools to suggest candidates, but every application we receive is reviewed by a real human and final hiring decisions are made by your future people leader

How to Apply

Submit your application through LinkedIn or by emailing recruitment@jamiesonlabs.com with the Position title in the subject line.

Let’s inspire better lives - starting with yours.

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More about this job

Responsibilities

Lead brand strategy, annual planning, portfolio performance, and budget management to achieve sales, profit, market share, and customer ranking goals. Coordinate with internal teams and agencies to develop and execute consumer-focused campaigns, product launches, and portfolio initiatives, using analytics to optimize results.

Requirements

Requires a college or university degree, with business preferred, and 5–8+ years of CPG brand management experience, preferably in health, wellness, or supplements. Candidates should bring strong analytical, budget, project management, campaign, and product launch experience, as well as cross-functional collaboration and people leadership skills.

Skills

Brand Strategy
Brand Management
Marketing Planning
Data Analysis
Performance Management
Budget Management
Cross-Functional Collaboration
People Management
Project Management
Campaign Execution
Product Launches
Innovation Management
Portfolio Management
Consumer Insights
Market Research
Nielsen Data

Benefits

Base Pay
Short-Term Incentive Program
Comprehensive Benefits

Visa sponsorship

Not detected in the job text

Keywords

Consumer Packaged Goods
Health And Wellness
Supplements
Brand Strategy
Annual Brand Planning
360 Marketing Plans
Paid Media
Owned Media
Earned Media
Consumer Insights
Competitive Analysis
Market Share
Campaign ROI
Nielsen
IQVIA
Retailer Data
Digital Analytics
Brand Tracking
Budget Management
Forecasting
Demand Planning
Innovation Pipeline
Product Commercialization
Go-To-Market
SKU Rationalization
Product Renovation
Regulatory Compliance
Integrated Marketing
Microsoft Office Suite
Sales

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