Digital Marketing Specialist, Search

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Digital Marketing Specialist, Search based in Canada.

The Digital Marketing Specialist, Search will help businesses increase their online visibility and connect with more potential customers through effective paid search and SEO strategies. In this role, you will manage and optimize search campaigns, monitor performance, and ensure advertising investments deliver measurable results. You will use data, keyword insights, and industry research to identify opportunities and recommend improvements tailored to each client's objectives. Working across dealer websites, advertising platforms, and analytics tools, you will contribute to stronger digital experiences and improved consumer engagement. You will also prepare performance reports, communicate insights to stakeholders, and collaborate with sales and customer support teams. This is an opportunity to develop your digital marketing expertise in a collaborative environment focused on innovation, learning, and measurable impact.

Accountabilities

• Analyze, develop, and implement search marketing campaigns that improve dealer website visibility and help consumers find relevant products and services.
• Manage daily paid search campaign performance, ensuring activities remain aligned with client objectives and allocated budgets.
• Apply SEO and SEM best practices to improve search visibility, campaign effectiveness, and website performance.
• Work within dealer website platforms to identify and implement website optimization opportunities.
• Monitor keyword performance, evaluate campaign results, and identify trends or areas requiring improvement.
• Prepare monthly performance reports for clients, translating campaign data into clear insights and actionable recommendations.
• Recommend campaign adjustments based on performance analysis, keyword trends, industry research, and evolving client needs.
• Conduct industry research and gather competitive intelligence to identify relevant search opportunities and inform campaign strategies.
• Act as a point of contact for customer-related inquiries, supporting end consumers and coordinating with internal teams to resolve issues.
• Identify value-added features and improvements that enhance the consumer experience and support client objectives.
• Collaborate with Sales, Customer Support, and other business teams to ensure effective campaign delivery and a consistent customer experience.
• Participate in periodic account reviews, presenting performance insights and opportunities for continued optimization.
  
  

Requirements

• Basic understanding of search engine optimization (SEO) and search engine marketing (SEM), including their principles, practices, and applications.
• Experience building and managing paid search or SEM campaigns, including budget allocation and performance monitoring.
• Knowledge of on-site and technical SEO practices, with the ability to identify opportunities to improve website visibility.
• Familiarity with Google Ads, Bing Ads, and Google Analytics for campaign management, measurement, and reporting.
• Strong analytical skills, including the ability to interpret marketing data, evaluate campaign performance, and identify actionable insights.
• Ability to create and present spreadsheets, charts, graphs, and marketing performance reports in a clear and professional manner.
• Proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint.
• Familiarity with Google Workspace tools, including Docs, Sheets, and Drive.
• Strong written and verbal communication skills, with the ability to explain performance findings and recommendations to clients and internal stakeholders.
• Good organizational and time-management skills, with the ability to manage multiple campaigns and priorities.
• Collaborative mindset and ability to work effectively with cross-functional teams.
• A Bachelor's degree in Marketing or a related field is considered an asset.
• Approximately 1 year of relevant professional experience is an advantage.
  
  

Benefits

• Expected annual salary range of CAD 55,000–60,000, subject to the applicable compensation structure.
• Up to 31 days of paid time off during the first year.
• Comprehensive medical, dental, and vision coverage.
• Retirement savings plan with employer matching.
• Wellness program supporting employee health and well-being.
• Flexible leave options.
• Access to LinkedIn Learning and continuing education opportunities.
• Supportive and inclusive work environment with opportunities for professional development.
• Exposure to an international network of digital marketplace businesses.
• Potential participation in a Global Talent Exchange Program, offering opportunities to collaborate with teams across different countries.
  
  

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.