Manager I, Sales Development
- Canada
Full-time
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Job details
- Job type
- Full-time
- Posting language
- English
- Posted
Original job description
The Manager I, Sales Development will lead and scale an outbound sales development team, driving pipeline generation and supporting the organization’s broader sales objectives. This role combines strategic planning with hands-on leadership in a fast-paced, high-growth environment. You will coach Sales Development Representatives (SDRs), establish performance goals, and optimize outbound strategies across cold calling, email outreach, direct mail, and creative follow-up initiatives. You will also play a key role in recruiting, onboarding, and developing new team members while fostering a culture of accountability, collaboration, and continuous improvement. Working closely with senior leadership, you will use data, technology, and performance insights to strengthen sales processes and deliver measurable business results.
Accountabilities
- Lead and manage SDRs, setting clear objectives, monitoring performance, and supporting individual and team success.
- Develop, implement, and continuously refine outbound sales strategies and processes to increase pipeline generation.
- Track lead management processes, sales activity, conversion rates, and other key performance indicators to identify opportunities for improvement.
- Coach team members on outbound prospecting techniques, including cold calling, email outreach, direct mail, and effective follow-up strategies.
- Conduct regular one-on-one meetings to provide feedback, support professional development, and address performance opportunities.
- Recruit, interview, onboard, and train new team members, helping build a high-performing and scalable sales development organization.
- Motivate and recognize team members through effective coaching, incentives, and performance management.
- Report operational and financial performance metrics to senior management, translating data into actionable recommendations.
- Evaluate and support the adoption of new sales technologies, enablement tools, and programs that improve team productivity and results.
- Serve as a mentor and role model, promoting a positive team culture grounded in collaboration, accountability, and continuous learning.
- Direct experience as a Sales Development Representative (SDR) or Business Development Representative (BDR), combined with relevant team leadership or management experience.
- At least two years of SDR management experience strongly preferred.
- Demonstrated hands-on experience with outbound prospecting and cold calling, beyond managing inbound lead generation.
- Proven track record of leading a high-performing inside sales team and achieving measurable results.
- Strong understanding of outbound pipeline generation, prospecting workflows, and sales development best practices.
- Excellent communication, presentation, coaching, and interpersonal skills.
- High emotional intelligence and the ability to motivate, mentor, and develop individuals with different strengths and needs.
- Analytical mindset, with the ability to interpret performance data, prepare reports, identify trends, and recommend improvements.
- Proficiency with Salesforce, including the ability to use sales technology to monitor performance and manage sales processes.
- Experience with Salesloft and related sales technology tools is strongly preferred.
- Enthusiastic, adaptable, and proactive approach to leadership in a fast-paced, evolving environment.
- Openness to different backgrounds and perspectives, with a commitment to building an inclusive and supportive team.
- Compensation: Expected base compensation of CAD $123,300, with eligibility for a variable commission plan. Actual compensation may vary based on qualifications, experience, location, performance, and business needs.
- Equity: Additional equity as part of the overall compensation package.
- Healthcare: Company-paid medical, dental, and vision coverage for employees and their dependents.
- Retirement benefits: Registered Retirement Savings Plan (RRSP) matching.
- Wellness support: Access to an employee assistance program.
- Flexible time off: Flexibility to manage time away from work.
- Career development: Comprehensive onboarding, leadership training, learning opportunities, and professional development programs.
- Recognition: Access to peer recognition programs, awards, and other ways to celebrate contributions.
- Family support: Parental leave and related support for employees and their families.
- Adoption assistance: Up to CAD $20,000 in adoption reimbursement.
- Maternity support: On-demand maternity resources through Maven Maternity.
- New parent support: Breast milk shipping support through Maven Milk.
- Financial well-being: Access to financial planning tools and resources.
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
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More about this job
Responsibilities
Lead, coach, and develop an SDR team while setting performance goals and refining outbound strategies to increase pipeline generation. Monitor sales activity and performance metrics, recruit and onboard team members, and recommend process and technology improvements to senior leadership.
Requirements
Requires direct SDR or BDR experience combined with team leadership or management experience; at least two years of SDR management experience is strongly preferred. Candidates should have hands-on outbound prospecting and cold-calling experience, a record of measurable inside-sales results, strong coaching and analytical skills, and proficiency with Salesforce; Salesloft experience is preferred.
Skills
- Sales Development Leadership
- Outbound Prospecting
- Cold Calling
- Pipeline Generation
- Sales Strategy
- Team Coaching
- Performance Management
- Recruiting
- Onboarding
- Sales Analytics
- Salesforce
- Salesloft
- Email Outreach
- Direct Mail
- Sales Technology
- Team Development
Benefits
- Variable Commission Plan
- Equity
- Medical Insurance
- Dental Insurance
- Vision Coverage
- RRSP Matching
- Employee Assistance Program
- Flexible Time Off
- Career Development
- Leadership Training
- Peer Recognition Programs
- Parental Leave
- Adoption Assistance
- Maternity Support
- New Parent Support
- Financial Planning Resources
Visa sponsorship
Not detected in the job text
Categories
- Sales
- Management & Leadership
- Data & Analytics
Keywords
- Business Development Representative
- Outbound Prospecting
- Cold Calling
- Pipeline Generation
- Inside Sales
- Lead Management
- Email Outreach
- Direct Mail
- Salesforce
- Salesloft
- Sales Technology
- Sales Enablement
- Performance Metrics
- Conversion Rates
- Sales Strategy
- Recruiting
- Onboarding
- Coaching
- Performance Management
- Team Leadership
- Data Analysis
- Sales Processes
- Continuous Improvement
- Internet Marketplace Platforms