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Added 6 mins ago
C
Field Sales Representative - Ontario - Passenger & Light Truck Tire
Continental
Oshawa, ON · Mississauga, Ontario
- Full-time
…around 53,000 people worldwide and has 19 production and 16 development…
Added 17 mins ago
GR
B2B Lead Generation Specialist – IT Services
Great River Financial Services Inc
Vancouver, BC
- Contract
We are looking for an experienced B2B Lead Generation Specialist who can identify potential customers, connect with key decision-makers, and generate qualified sales meetings for our…
Added 49 mins ago
TM
Business Development / Sales Leader
TWO MEN AND A TRUCK®
Ottawa, ON
- Full-time
…communities, and our team members. We’re looking for a driven B2B/Sales leader who loves being out in the community, building real partnerships, and helping our team and business succeed.…
Added 1 hour ago
HS
Outside Sales Account Manager (Bilingual) Montreal
HD Supply
Canada
- Full-time
Ability to develop new customers/business, build business within existing accounts, ensure quality service
Added 1 hour ago
CW
Business Development Specialist, full-time position
City Wide Facility Solutions
Vancouver, BC
- $43,000 to $55,000 CAD / year
- Full-time
The primary responsibility of the Business Development Specialist is to make B2B outbound sales calls to prospective clients (offering janitorial and non-janitorial services), qualify…
Added 1 hour ago
J
Pre-sales Specialist (SaaS)
JobsMedia.io
Montreal, QC
- Full-time
…between the sales, technical, and product teams, translating the business needs of potential clients into concrete…
Added 1 hour ago
J
Outside Sales Representative
JobsMedia.io
Laval, QC
- Full-time
…and maintaining long-term relationships with an established B2B industrial clientele, while identifying new business…
Added 1 hour ago
CW
Business Development Specialist, full-time position
City Wide Facility Solutions
Burnaby, BC
- $43,000 to $55,000 CAD / year
- Full-time
The primary responsibility of the Business Development Specialist is to make B2B outbound sales calls to prospective clients (offering janitorial and non-janitorial services), qualify…
Added 1 hour ago
CW
B2B Sales Executive
City Wide Facility Solutions
Vancouver, BC
- $50,000 to $100,000 CAD / year
- Full-time
As a B2B Sales Executive, you will be responsible for new business development in a highly productive, sales-driven environment. You will be responsible for the full sales cycle, from lead…
Added 1 hour ago
CW
B2B Sales Executive
City Wide Facility Solutions
Burnaby, BC
- $50,000 to $100,000 CAD / year
- Full-time
As a B2B Sales Executive, you will be responsible for new business development in a highly productive, sales-driven environment. You will be responsible for the full sales cycle, from lead…
Added 1 hour ago
C
Demand Generation Manager
CadMakers
Burnaby, BC
- $90,000 to $115,000 CAD / year
- Full-time
We're seeking a Demand Generation Manager to drive pipeline growth at a fast-growing B2B SaaS construction-tech company. This is a hands-on individual contributor role: you'll run campaigns…
Added 1 hour ago
C
Demand Generation Manager
CadMakers
Remote, Canada
- Full-time
- Remote
We’re seeking a Demand Generation Manager to drive pipeline growth at a fast-growing B2B SaaS construction-tech company. This is a hands-on individual contributor role: you’ll run campaigns…
Added 2 hours ago
O
Business Development & Marketing Manager - Engineering Services
Optim-Structure
Montreal, QC
- Full-time
Demonstrated success in B2B business development, including finding prospects, building relationships, and winning new accounts.
Added 5 hours ago
A
Technical Support Engineer
Airbyte
Remote, Canada
- $89,000 to $105,000 CAD / year
- Full-time
- Remote
Airbyte is the data and action layer for AI agents. We give agents fast, accurate, authenticated access to business data across hundreds of sources, so they can discover the entities that…
Added 5 hours ago
KM
Technology Sales Representative/Représentant des ventes technologiques (GTA)
Konica Minolta Business Solutions Canada
Mississauga, ON
- Full-time
…provide professional and ethical representation of Konica Minolta Business Solutions to the office product & services marketplace. You will be a Konica Minolta brand ambassador to current…
Added 6 hours ago
MS
National Business Development Manager
MacDonald Search Group
Mississauga, ON
- $80,000 to $120,000 CAD / year
- Full-time
Our client, a growing Canadian transportation and logistics organization, is looking for a National Business Development Manager to drive new business growth across Canada.
Added 6 hours ago
LS
Director of Sales – Wholesale Industrial Distribution (Western Canada)
Lock Search Group
Calgary, AB
- Full-time
As the Director of Sales, you will oversee pricing strategy, channel development, forecasting, and sales leadership while ensuring alignment between Sales, Operations, and executive…
Added 6 hours ago
K
Communications Specialist
Keycafe
Remote, Canada
- Full-time
- Remote
3 to 5 years of experience in communications, PR or content marketing, with at least 2 years in B2B SaaS, technology or a related B2B environment
Added 7 hours ago
WC
B2B Sales Representative: Business Development
Waste Connections of Canada
Hamilton, ON
- Full-time
The Outside Sales Representative – Business Development plays a key role in driving growth by identifying, developing, and securing new business opportunities within an assigned territory…
Added 7 hours ago
T
Sales Development Representative 2 - Toronto
TEKsystems
Toronto, ON
- Full-time
The Sales Development Rep-2 (SDR-2) is responsible for executing on initial steps associated with the sales process. After successful completion of an extensive 10- week hands on training…
Added 7 hours ago
T
Technical Staffing Recruiter - Halifax
TEKsystems
Halifax, NS
- Full-time
We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks…
Added 7 hours ago
T
Sales Development Representative 2 - Mississauga
TEKsystems
Mississauga, ON
- Full-time
The Sales Development Rep-2 (SDR-2) is responsible for executing on initial steps associated with the sales process. After successful completion of an extensive 10- week hands on training…
Added 7 hours ago
QM
Sales and Marketing Coordinator
Quantum Management Services Ltd.
Toronto, ON · North York, ON
- $40 to $46 USD / hour
- Contract
- Coordinate the development of sales presentations and other customer-facing materials, ensuring content is accurate, professional, and consistent with approved product information.
Added 7 hours ago
V
Growth Marketing Lead
Vistera
Coquitlam, BC
- $100,000 to $110,000 CAD / year
- Full-time
4 or more years in growth, performance, brand or field marketing for small business or B2B
Added 7 hours ago
K
Communications Specialist
Keycafe
Vancouver, BC
- $75,000 to $90,000 CAD / year
- Full-time
3 to 5 years of experience in communications, PR or content marketing, with at least 2 years in B2B SaaS, technology or a related B2B environment

Jobgether

Senior Field & Demand Generation Manager

Canada

$130,000 to $150,000 USD / year · Full-time

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Job details

Pay: $130,000 to $150,000 USD / year
Job type: Full-time
Posting language: English
Posted: Oct 12, 2026

Original job description

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Senior Field & Demand Generation Manager based in the Canada.

As Senior Field & Demand Generation Manager, you will lead regional marketing initiatives across North America, driving measurable pipeline growth and revenue through integrated field and digital campaigns. You will partner closely with sales leadership to develop strategic marketing plans, engage enterprise decision-makers, and accelerate opportunities across priority accounts. From executive roundtables and industry events to account-based marketing and digital demand generation, you will oversee programs that turn engagement into tangible business results. Working cross-functionally with sales, business development, product marketing, and marketing operations, you will ensure alignment throughout the customer acquisition journey. This hands-on role combines strategic planning, creative execution, budget management, and data-driven optimization in a fast-paced B2B technology environment. You will have the opportunity to shape regional marketing strategy, build scalable campaign processes, and directly influence business growth.

Accountabilities

Own and execute the North American field and demand generation strategy in partnership with sales leadership, aligning marketing initiatives with pipeline creation, opportunity acceleration, and revenue targets.
Collaborate with regional sales leaders, account executives, business development representatives (BDRs), and revenue operations teams to establish quarterly plans, prioritize target accounts, and define campaign objectives.
Plan and deliver regional marketing programs, including executive dinners, roundtables, roadshows, trade shows, customer events, and user community initiatives.
Develop and manage partner marketing and co-marketing initiatives with cloud and technology partners, including programs supported by market development funds (MDF).
Execute integrated digital demand generation campaigns across paid media, email, webinars, content syndication, lead nurturing, and retargeting to generate qualified demand and support field activities.
Design and implement account-based marketing (ABM) programs and pipeline acceleration initiatives for strategic accounts, including targeted engagement to advance late-stage opportunities.
Manage the regional field and campaign calendar, event budgets, external vendors, and financial performance, ensuring effective allocation of resources and accurate budget forecasting.
Partner with product marketing to develop compelling messaging, positioning, product launch campaigns, and persona-specific marketing initiatives.
Work with content, brand, and web teams to create campaign assets, landing pages, nurture journeys, and conversion-focused digital experiences.
Collaborate with marketing operations to maintain accurate campaign tracking, attribution, lead routing, reporting, and visibility across the marketing and sales funnel.
Coordinate event and inbound lead follow-up with BDR and sales teams, ensuring timely lead routing and adherence to agreed service-level agreements (SLAs).
Monitor and report on key performance indicators, including marketing-qualified leads (MQLs), MQL-to-sales-qualified-lead conversion rates, Stage 1 pipeline, cost per opportunity, and pipeline contribution by program.
Analyze campaign results, identify underperforming initiatives, and adjust or discontinue programs that fail to deliver measurable business value.
Apply a test-and-learn approach to campaign channels, audience segmentation, messaging, and offers to continuously improve performance.
Identify opportunities to streamline workflows, leverage marketing automation, and develop scalable processes that improve the efficiency and effectiveness of regional marketing operations.
Build strong relationships with cross-functional stakeholders and establish marketing as a trusted strategic partner to North American sales leadership.

Requirements

At least seven years of experience in B2B field marketing and demand generation, ideally within SaaS, enterprise software, or technology companies.
Demonstrated ownership of both field marketing and digital demand generation programs, with experience integrating the two into cohesive, revenue-focused campaigns.
Proven ability to plan and execute executive events, roundtables, roadshows, and regional marketing programs from initial strategy and audience acquisition through logistics, follow-up, and pipeline reporting.
Strong experience managing regional marketing initiatives across North America and working with geographically distributed sales teams.
A track record of developing integrated campaigns that generate qualified pipeline, accelerate sales opportunities, and contribute to revenue growth.
Experience partnering directly with regional sales leaders to establish marketing priorities, negotiate resource allocation, review performance, and enforce lead follow-up commitments.
Expertise across the marketing funnel, including top-of-funnel demand creation and mid- to late-stage pipeline acceleration.
Hands-on experience with field marketing channels, including events, executive programs, partner co-marketing, and account-based marketing, as well as digital channels such as paid social, paid search, email, webinars, and lead nurturing.
Strong analytical skills, with the ability to interpret campaign data, measure marketing effectiveness, optimize budgets, and communicate performance insights to stakeholders.
Excellent project management and organizational abilities, with the capacity to manage multiple campaigns, budgets, vendors, and deadlines simultaneously.
Strong written and verbal communication skills, with the ability to influence cross-functional teams and collaborate effectively with stakeholders at different organizational levels.
Comfort working in a fast-moving environment where processes may still be evolving and strategic planning must be balanced with hands-on execution.
A proactive, accountable mindset, with the ability to make decisions independently, navigate ambiguity, and take ownership of outcomes beyond immediate responsibilities.
A customer-focused approach, using customer insights and feedback to inform campaign strategy and strengthen relationships.
A data-driven mindset, with a willingness to challenge assumptions, adapt strategies based on evidence, and continuously improve results.
A commitment to high-quality execution, timely delivery, constructive feedback, and continuous professional development.
Willingness to travel regularly across North America for regional events, customer engagements, and sales planning sessions.

Benefits

Base salary: USD $130,000–$150,000 annually, depending on skills, experience, and geographic location.
Performance incentives: Variable bonuses tied to individual performance, business objectives, and company growth.
Equity participation: Stock options offering the opportunity to share in the company's long-term success.
Flexible paid time off: An unlimited paid time off policy covering vacation, sick leave, and personal days.
Paid holidays: Paid U.S. holidays and two dedicated volunteer days annually.
Comprehensive healthcare: Medical, dental, and vision insurance coverage available from the first day of employment.
Health Savings Account: Employer contributions to a Health Savings Account (HSA) for eligible employees enrolled in a high-deductible health plan (HDHP).
Retirement savings: A competitive 401(k) employer matching program, with both traditional pre-tax and Roth contribution options.
Financial protection: Employer-paid life insurance, accidental death and dismemberment (AD&D) coverage, and short- and long-term disability insurance.
Employee support: Access to a fully covered Employee Assistance Program and a company-sponsored Headspace account.
Healthcare assistance: Access to a dedicated U.S. benefits concierge to help employees navigate healthcare and benefits questions.
Remote work support: A monthly stipend to support your home office setup.
Collaborative environment: Opportunities to work with a global team that values customer focus, accountability, innovation, excellence, and direct feedback.
Professional growth: A culture that encourages continuous learning, high-quality work, collaboration, and shared success.
Inclusive workplace: A commitment to equal employment opportunities and a diverse, supportive work environment.

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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More about this job

Responsibilities

Lead North American field and demand generation strategy, delivering integrated events, partner programs, account-based marketing, and digital campaigns that create pipeline and accelerate revenue. Partner with sales and marketing teams to manage budgets and campaign operations, track performance, optimize programs, and improve lead follow-up and regional processes.

Requirements

Requires at least seven years of B2B field marketing and demand generation experience, ideally in SaaS, enterprise software, or technology, with ownership of integrated field and digital campaigns across North America. Candidates should demonstrate strong sales partnership, event and ABM expertise, analytical and budget-management skills, excellent project and communication abilities, and willingness to travel regularly across North America.

Skills

Field Marketing
Demand Generation
Campaign Strategy
Account-Based Marketing
Digital Marketing
Event Management
Partner Marketing
Pipeline Generation
Sales Alignment
Budget Management
Marketing Analytics
Campaign Optimization
Project Management
Marketing Automation
Lead Nurturing
Cross-Functional Collaboration

Benefits

Performance Bonuses
Stock Options
Unlimited Paid Time Off
Paid Holidays
Medical Insurance
Dental Insurance
Vision Insurance
401(k) Matching
Life Insurance
Accidental Death And Dismemberment Insurance
Short-Term Disability Insurance
Long-Term Disability Insurance
Employee Assistance Program
Headspace Account
Home Office Stipend
Professional Growth Opportunities

Visa sponsorship

Not detected in the job text

Keywords

B2B
SaaS
Enterprise Software
Field Marketing
Demand Generation
Account-Based Marketing
Pipeline Generation
Pipeline Acceleration
Executive Events
Roundtables
Roadshows
Trade Shows
Partner Co-Marketing
Market Development Funds
Paid Social
Paid Search
Email Marketing
Webinars
Content Syndication
Lead Nurturing
Retargeting
Marketing Automation
Campaign Attribution
Lead Routing
Marketing-Qualified Leads
Sales-Qualified Leads
Stage 1 Pipeline
Cost Per Opportunity
Revenue Operations
Service-Level Agreements

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