Marketing Director
- Vancouver, BC, Canada
Contract
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Job details
- Job type
- Contract
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- Posting language
- English
- Posted
Original job description
Company Description The organization is seeking a Marketing Director to lead strategic and operational marketing initiatives during a key growth and transition period. The company values data-driven decision making, cross-functional collaboration, and measurable impact on revenue and brand awareness. Team members are encouraged to take ownership of their work, contribute new ideas, and help refine marketing processes and performance. The successful candidate will join a professional, results-oriented environment where marketing is central to long-term business success.
Role Description This contract Marketing Director role is a hybrid position based in Vancouver, BC, with a mix of on-site collaboration and work-from-home flexibility. The Marketing Director will oversee the development and execution of integrated marketing plans, coordinate campaigns across channels, and ensure alignment with business objectives and sales targets. Daily responsibilities include managing marketing budgets, leading market research initiatives, analyzing performance metrics, and optimizing strategies for customer acquisition, retention, and brand positioning. The role will involve close collaboration with sales, product, and leadership teams, providing guidance on go-to-market initiatives and supporting revenue growth through effective marketing management. The Marketing Director will also coach and mentor marketing team members, manage external agencies and vendors, and maintain consistent brand messaging across all marketing materials.
Qualifications
Role Description This contract Marketing Director role is a hybrid position based in Vancouver, BC, with a mix of on-site collaboration and work-from-home flexibility. The Marketing Director will oversee the development and execution of integrated marketing plans, coordinate campaigns across channels, and ensure alignment with business objectives and sales targets. Daily responsibilities include managing marketing budgets, leading market research initiatives, analyzing performance metrics, and optimizing strategies for customer acquisition, retention, and brand positioning. The role will involve close collaboration with sales, product, and leadership teams, providing guidance on go-to-market initiatives and supporting revenue growth through effective marketing management. The Marketing Director will also coach and mentor marketing team members, manage external agencies and vendors, and maintain consistent brand messaging across all marketing materials.
Qualifications
- Demonstrated strength in Market Planning and Marketing Management, with the ability to develop and execute comprehensive marketing strategies.
- Proficiency in Market Research and Marketing, including analyzing data, identifying trends, and translating insights into actionable campaigns.
- Experience collaborating with Sales teams to align marketing initiatives with pipeline development, customer acquisition, and revenue goals.
- Proven leadership experience managing marketing teams or cross-functional projects, with strong stakeholder management skills.
- Excellent communication, presentation, and relationship-building skills, with the ability to influence at multiple levels.
- Strong analytical and problem-solving abilities, including comfort with marketing performance metrics and reporting tools.
- Experience in hybrid work environments and the ability to work effectively both on-site in Vancouver, BC and remotely.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are an asset.
More about this job
Responsibilities
Lead the development and execution of integrated marketing plans, campaigns, budgets, research, and performance optimization to support business objectives, revenue growth, customer acquisition, retention, and brand awareness. Collaborate with sales, product, and leadership teams; coach marketing staff; manage external agencies and vendors; and ensure consistent brand messaging.
Requirements
Candidates should have demonstrated experience in strategic marketing planning and management, market research, data-driven campaign development, sales collaboration, and leadership of teams or cross-functional projects. Strong communication, analytical, presentation, and stakeholder-management skills are required, along with a bachelor’s degree in a relevant field; an advanced degree or relevant certifications are an asset.
Skills
- Strategic Marketing Planning
- Marketing Management
- Market Research
- Data Analysis
- Campaign Management
- Sales Alignment
- Customer Acquisition
- Customer Retention
- Brand Positioning
- Marketing Budget Management
- Performance Metrics
- Team Leadership
- Stakeholder Management
- Go-to-Market Strategy
- Agency and Vendor Management
- Cross-Functional Collaboration
Visa sponsorship
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Categories
- Marketing
- Management & Leadership
- Sales
- Data & Analytics
Keywords
- Integrated Marketing Plans
- Marketing Strategy
- Market Research
- Marketing Campaigns
- Marketing Budgets
- Performance Metrics
- Customer Acquisition
- Customer Retention
- Brand Positioning
- Revenue Growth
- Sales Pipeline
- Go-to-Market Initiatives
- Data-Driven Decision Making
- Cross-Functional Collaboration
- Stakeholder Management
- Team Coaching and Mentoring
- Agency Management
- Vendor Management
- Brand Messaging
- Marketing Reporting Tools