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Added 13 mins ago
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Production Support Specialist
Hays
Toronto, ON
- Contract
Added 28 mins ago
Account Manager
Mentimeter
Toronto, ON
Day-to-day support (We have minimal support, and a support specialist is responsible for this)
Added 28 mins ago
ML
Sr. Specialist, Early Careers
Maple Leaf Foods Inc
Mississauga, ON
- $71,000 to $103,000 CAD / year
- Volunteer
As the Sr. Specialist, Early Careers, you'll play a key role in designing and executing a comprehensive early careers strategy that aligns with our business needs. Reporting to Director,…
Added 28 mins ago
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Functional AI Specialist
Clarity Recruitment
Toronto, ON · Greater Toronto Area, Canada
- Contract
Added 28 mins ago
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Social Media Specialist & Content Creator
Kanto Living
Vancouver, BC
- Full-time
…grow, we're looking for a creative, digital-first Social Media Specialist & Content Creator to help shape how we show up online and connect with our…
Added 28 mins ago
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Category Specialist
Nature's Fare Markets
Surrey, BC
- Full-time
We are seeking a Category Specialist to support our Corporate Purchasing team Surrey, BC.
Added 28 mins ago
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Marketing & Business Development Specialist
BC Legal Management Association
Surrey, BC
- Other
We are seeking a dynamic Marketing and Business Development Specialist to lead the planning and execution of our firm-wide marketing strategy across digital and print channels, as well as…
Added 58 mins ago
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Sr. Technical GEO/SEO Specialist
Borrowell
Remote, Canada
- $85,000 to $110,000 CAD / year
- Full-time
- Remote
Borrowell is looking for a Sr. Technical GEO/SEO Specialist to help fulfill Borrowell’s mission of making people feel confident about money. You’ll own how Canadians discover us through…
Added 58 mins ago
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Quality & Reliability Engineering Specialist
Teledyne Technologies Incorporated
Waterloo, ON · Canada - Waterloo, ON
- Full-time
Added 58 mins ago
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Senior Systems Testing / QA Specialist – ETL & Data
BITS Recruiting
Toronto, ON
- $70 to $73 CAD / hour
- Contract
We are seeking an experienced Senior Systems Testing / QA Specialist to support a data-focused project involving data validation, ETL testing, and Monitoring & Evaluation reporting. The…
Added 58 mins ago
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Spécialiste de Solutions IA
DELAN - IT Talent Solutions
Montreal, QC
- Full-time
The AI Solutions Specialist will be responsible for designing and deploying generative AI and intelligent search solutions for large organizations, acting as the technical reference on…
Added 1 hour ago
RB
Associate Director, Operational Resilience
Royal Bank of Canada
Toronto, ON
- Full-time
…organizational preparedness. You will lead reporting activities and analytics to assess the effectiveness of resilience programs, provide data-driven insights to support strategic…
Added 1 hour ago
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Post Production Producer
Klick
Toronto, ON
- Full-time
…communications, market access, real-world evidence, and technology and analytics consulting - powered by 500+ in-house medical experts and award-winning data science and AI capabilities.…
Added 1 hour ago
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Performance Marketing Specialist (experience in US performance marketing and paid advertising is required)
WorkStaff360
Remote, Canada
- $10 to $12 CAD / hour
- Full-time
- Remote
Added 1 hour ago
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Senior Quality Assurance Engineer
StafinGo
Toronto, ON
- $60 to $75 CAD / hour
- Contract
StafinGo Is Hiring | Senior Quality Assurance Specialist – SQL & ETL Testing-Hybrid in Ontario
Added 1 hour ago
HD
Cyber and System Security Specialist
Hamilton-Wentworth District School Board (HWDSB)
Hamilton, ON
- Full-time
Added 1 hour ago
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Retention Marketing Specialist
Knix
Toronto, ON
- Full-time
Knix is looking for a Retention Marketing Specialist to be the keeper of all owned channel campaigns. You own the calendar, briefs and execution across email and SMS.
Added 1 hour ago
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Website Transformation Digital Communications Specialist
Manpower Alberta
Calgary, AB
- Contract
We are seeking a strategic Digital Communications Specialist to lead the business and content transformation of our corporate website ecosystem. Rather than writing code or configuring…
Added 1 hour ago
K
Post Production Producer
Klick
Toronto, ON
- Full-time
…communications, market access, real-world evidence, and technology and analytics consulting - powered by 500+ in-house medical experts and award-winning data science and AI capabilities.…
Added 1 hour ago
K
Retention Marketing Specialist
Knix
Toronto, ON
- Full-time
Knix is looking for a Retention Marketing Specialist to be the keeper of all owned channel campaigns. You own the calendar, briefs and execution across email and SMS.
Added 2 hours ago
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Content Marketing Advisor - Newsletter Products
National Bank of Canada
Montreal, QC
- Full-time
A career as a Content Marketing Advisor in the Content team at National Bank means acting as a content specialist who transforms audience needs, business priorities and insights into…
Added 2 hours ago
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Data Steward (DB26A97)
Referment
Montreal, QC
- Full-time
This could suit a data steward, data governance analyst, business analyst or data-quality specialist from a bank, asset manager or market-data provider who wants to work closer to AI-driven…
Added 2 hours ago
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HR Technology Specialist
Argonauts Holdings Limited Partnership
Toronto, ON · Scotiabank Arena
- Full-time
Working with the Director, HR Technology, the HR Technology Specialist supports the execution of HR technology projects through process design, system configuration, testing, deployment,…
Added 2 hours ago
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Cyber Generalist, Manager
PwC
Toronto, ON
- Full-time
Strong leadership qualities when working in a team and the ability to be recognized as the subject matter specialist in data protection when our client requires.
Added 2 hours ago
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Space Planning Specialist - 2 Roles
Canadian Tire Corporation
Toronto, ON · Retail City
- Full-time
The Space Planning Specialist is responsible for the creation, analysis and timely delivery of impactful and visually appealing Planograms and merchandising programs that drive sales and…

Jumbo Interactive

Paid Media Specialist

Calgary, AB, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Posting language: English
Posted: Sep 1, 2026

Original job description

Stride is a full-service lottery and fundraising organization that helps charitable and non-profit organizations generate revenue through professionally managed lottery programs across Canada.

For more than 30 years, Stride has brought together the strategy, marketing, technology, customer service, finance, operations, regulatory expertise, and project management required to plan, launch, and operate successful lottery campaigns. We work with foundations, healthcare organizations, and other mission-driven organizations to generate significant funding for healthcare initiatives, research, and community services.

The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities

· Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule

· Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance

· Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms

· Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels

· Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions

· Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.

· Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance

· Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners

· Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements

· Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting

· Develop, maintain, and distributed ad trafficking schedules

· Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution

· Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements

· Analyze test results and translate findings into actional recommendations to continuously improve the media strategy

· Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs

· Traffic assets to vendors and platforms

· Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives

· Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets

· Develop campaign reports and performance analyses and translate them into clear insights and recommendations

· Build and maintain strong relationships with media vendors and serve as the primary point of contact

· Collaborate with both internal and external teams to ensure seamless delivery of paid media strategy

· Support other marketing initiatives as needed

Requirements

· 3+ years of experience in paid media, digital marketing, media buying, performance marketing, or a related role

· 2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting

· 2+ years of hands-on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.

· Post-secondary education in marketing, communications, advertising, business, or a related field

· Strong communication and negotiation skills

· Strong research skills and planning abilities

· Capable of balancing multiple campaigns, deadlines, platforms and stakeholders

· Working knowledge of Google Tag Manager

· Experience developing, executing, evaluating A/B or other structured campaign tests

· High attention to detail

· Collaborative working style and the ability to work effectively with both internal and external teams

· Ability to work independently and exercise good judgment while knowing when to seek input or escalate issues

· Growth-minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behavior

· Experience coordinating or purchasing traditional media would be considered an asset

· Agency experience would be considered an asset

Find Your Freedom at Stride:

At Stride, we're all about ensuring our team thrives as a valued member, look forward to:

Commitment to Diversity, Equity and Inclusion across the employee career journey,
An Employee Assistance Program where you can access counselling and coaching sessions,
Focus on talent management, including career and skills development,
Health & Wellbeing activities,

Candidates who are offered a position will be required to complete pre-employment checks

We are a 2026 Circle Back Initiative Gold Employer – we commit to respond to every applicant

Apply About employer

More about this job

Responsibilities

The Paid Media Specialist is responsible for the end-to-end planning, execution, and optimization of integrated paid media campaigns across traditional and digital channels. They will manage media budgets, analyze performance data, and collaborate with internal teams to ensure campaign objectives are met.

Requirements

Candidates must have at least 3 years of experience in paid media or digital marketing and 2 years of hands-on experience with Google Ads, Meta Ads, and Google Analytics. A post-secondary education in marketing, communications, or a related field is required.

Skills

Paid media strategy
Media buying
Google Ads
Meta Ads
Google Analytics
Google Tag Manager
Campaign optimization
Performance reporting
Ad trafficking
Budget management
Data analysis
Market research
Negotiation
Digital marketing
Conversion tracking

Benefits

Diversity, Equity and Inclusion initiatives
Employee Assistance Program
Career and skills development
Health and wellbeing activities

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
Digital Marketing
Media Buying
Performance Marketing
Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Programmatic
Display Networks
Ad Trafficking
UTM Parameters
Conversion Tracking
A/B Testing
Market Research
Budget Management
Media Strategy
Campaign Reporting
Vendor Management

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