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Added 3 mins ago
B&
Administrative Assistant
Black & McDonald Limited
Toronto, ON · Scarborough, ON
- $47,500 to $57,500 CAD / year
- Full-time
The Subcontract Administrator is located in Scarborough and typically reports directly to the Subcontract Manager. Their primary focus is assisting in subcontract management under the…
Added 3 mins ago
BV
Growth Associate
Betstamp Ventures
Toronto, ON
- Full-time
…runs our own iGaming brands and the media and partnerships business that brings players to them, all Canadian-owned and operated from our King Street West HQ in…
Added 3 mins ago
SP
Customer Success Manager - Core Clouds
Salesforce Partner Canada
Toronto, ON
- Full-time
The Customer Success Manager (CSM) is a versatile expert responsible for ensuring high-value customers who purchase the Signature Success Plan achieve a significant return on their…
Added 3 mins ago
A
Gestionnaire Outillage - Tooling Project Manager
Actalent
Montreal, QC
- $38 to $60 CAD / hour
- Contract
Job Title: Tooling Project Manager Job Description
Added 3 mins ago
A
Gestionnaire Outillage - Tooling Project Manager
Actalent
Longueuil, QC
- $38 to $60 CAD / hour
- Contract
Job Title: Tooling Project Manager Job Description
Added 3 mins ago
BV
Program Coordinator, Growth Programs
Betstamp Ventures
Toronto, ON
- Full-time
…runs our own iGaming brands and the media and partnerships business that brings players to them, all Canadian-owned and operated from our King Street West HQ in…
Added 3 mins ago
AC
Chef De Projet Flux De Matériel/ Project Manager (Material Flow)
Aston Carter
Saint-Eustache, QC
- $38 to $45 CAD / hour
- Contract
Added 3 mins ago
BV
Influencer Marketing Manager
Betstamp Ventures
Toronto, ON
- Internship
…runs our own iGaming brands and the media and partnerships business that brings players to them, all Canadian-owned and operated from our King Street West HQ in…
Added 3 mins ago
A
Gestionnaire Outillage - Tooling Project Manager
Actalent
Laval, QC
- $38 to $60 CAD / hour
- Contract
Job Title: Tooling Project Manager Job Description
Added 3 mins ago
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Construction Coordinator - Key Lake
Raise
Leask, SK
- Full-time
Note: The primary pay rate is based on the rate for an incorporated contractor who owns their own business. However, we will also consider applications from candidates interested in a T4…
Added 3 mins ago
BV
Senior Manager, Social, Content & Creator Partnerships
Betstamp Ventures
Toronto, ON
- Internship
…runs our own iGaming brands and the media and partnerships business that brings players to them, all Canadian-owned and operated from our King Street West HQ in…
Added 3 mins ago
WI
Lifecycle Asset Data Lead - Buildings
WSP in Canada
Toronto, ON
- Full-time
Reporting to the Digital Solutions Manager – Buildings, you will work with project delivery teams across Canada to build capabilities to ensure that the asset information WSP delivers to…
Added 3 mins ago
WI
Lifecycle Asset Data Lead - Buildings
WSP in Canada
Canada
- Full-time
Reporting to the Digital Solutions Manager – Buildings, you will work with project delivery teams across Canada to build capabilities to ensure that the asset information WSP delivers to…
Added 3 mins ago
AI
Adobe Experience Manager
Aptino, Inc.
Toronto, ON
- $70 to $75 CAD / hour
- Contract
We are looking for a hands-on Adobe Experience Manager (AEM) Engineer to join an enterprise digital experience platform initiative. The ideal candidate will have strong AEM development…
Added 3 mins ago
GL
Store Manager
goeasy Ltd.
Corner Brook, NL
- Full-time
Join easyhome - Canada’s largest lease-to-own business and a proud part of the goeasy family. At goeasy, our people and culture are the heartbeat of everything we do, and we’re proud to be…
Added 3 mins ago
EG
Supervisor (Weekend Shift)
ESCO Group LLC
Port Hope, ON
- Part-time
Works with manager and team leader(s) to ensure departmental initiatives are properly deployed, implemented and sustained, establishing systematic troubleshooting and diagnosis techniques.
Added 3 mins ago
CP
Project Engineer
Canada Packers Inc.
Brandon, MB
- Full-time
…accountability and a continuous improvement mindset to drive sustained business…
Added 3 mins ago
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Seed Processing Supervisor
BASF
Lethbridge, AB
- Full-time
This position is directly accountable to the Clean Seed Process Manager of the Lethbridge Seed Processing Facility. The Seed Processing supervisor will be responsible for supervising and…
Added 3 mins ago
BH
Property Representative 2 (Interconnections and Site C)
BC Hydro
Vancouver, BC
- $104,800 to $112,800 CAD / year
- Full-time
Acts as a project manager or work package manager for capital projects and/or construction of non electric plant and corporate facilities by: preparing project estimates; organizing and;…
Added 4 mins ago
PC
Marketing Manager
PRI Consultants
Toronto, ON
- Full-time
…growing toward a national footprint. We are seeking a Marketing Manager to own our brand, content, and campaigns, and to run the marketing engine that supports our commercial team across…
Added 4 mins ago
Buyer
The Aldo Group Inc / Le Groupe Aldo Inc.
Montreal, QC
Reporting to the Ladies & Handbags Buying Manager, the Associate Buyer plays a key supporting role in the development and execution of the seasonal buying strategy across Ladies Footwear…
Added 4 mins ago
T
Personal Banker
TD
Canmore, AB
- Full-time
…job-related knowledge, geographic location, and other specific business and organizational…
Added 4 mins ago
T
Data Analytics Associate, CIB Business Management
TD
Toronto, ON
- Full-time
$81,600 - $115,200 CADThis role is eligible for a discretionary variable compensation award that considers business and individual performance.
Added 4 mins ago
T
Personal Banker
TD
Fort St. John, BC
- Full-time
…job-related knowledge, geographic location, and other specific business and organizational…
Added 4 mins ago
MS
Barrie Sales Manager
Michaels Stores
Barrie, ON
- Full-time
Store - TOR-BARRIE, ONThe Sales Manager leads and champions a high-performing selling culture across the store, driving strong sales results and an engaging customer experience. This role…

Jumbo Interactive

Paid Media Specialist

Calgary, AB, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Sep 1, 2026

Original job description

Stride is a full-service lottery and fundraising organization that helps charitable and non-profit organizations generate revenue through professionally managed lottery programs across Canada.

For more than 30 years, Stride has brought together the strategy, marketing, technology, customer service, finance, operations, regulatory expertise, and project management required to plan, launch, and operate successful lottery campaigns. We work with foundations, healthcare organizations, and other mission-driven organizations to generate significant funding for healthcare initiatives, research, and community services.

The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities

· Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule

· Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance

· Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms

· Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels

· Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions

· Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.

· Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance

· Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners

· Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements

· Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting

· Develop, maintain, and distributed ad trafficking schedules

· Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution

· Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements

· Analyze test results and translate findings into actional recommendations to continuously improve the media strategy

· Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs

· Traffic assets to vendors and platforms

· Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives

· Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets

· Develop campaign reports and performance analyses and translate them into clear insights and recommendations

· Build and maintain strong relationships with media vendors and serve as the primary point of contact

· Collaborate with both internal and external teams to ensure seamless delivery of paid media strategy

· Support other marketing initiatives as needed

Requirements

· 3+ years of experience in paid media, digital marketing, media buying, performance marketing, or a related role

· 2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting

· 2+ years of hands-on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.

· Post-secondary education in marketing, communications, advertising, business, or a related field

· Strong communication and negotiation skills

· Strong research skills and planning abilities

· Capable of balancing multiple campaigns, deadlines, platforms and stakeholders

· Working knowledge of Google Tag Manager

· Experience developing, executing, evaluating A/B or other structured campaign tests

· High attention to detail

· Collaborative working style and the ability to work effectively with both internal and external teams

· Ability to work independently and exercise good judgment while knowing when to seek input or escalate issues

· Growth-minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behavior

· Experience coordinating or purchasing traditional media would be considered an asset

· Agency experience would be considered an asset

Find Your Freedom at Stride:

At Stride, we're all about ensuring our team thrives as a valued member, look forward to:

Commitment to Diversity, Equity and Inclusion across the employee career journey,
An Employee Assistance Program where you can access counselling and coaching sessions,
Focus on talent management, including career and skills development,
Health & Wellbeing activities,

Candidates who are offered a position will be required to complete pre-employment checks

We are a 2026 Circle Back Initiative Gold Employer – we commit to respond to every applicant

Apply About employer

More about this job

Responsibilities

The Paid Media Specialist is responsible for the end-to-end planning, execution, and optimization of integrated paid media campaigns across traditional and digital channels. They will manage media budgets, analyze performance data, and collaborate with internal teams to ensure campaign objectives are met.

Requirements

Candidates must have at least 3 years of experience in paid media or digital marketing and 2 years of hands-on experience with Google Ads, Meta Ads, and Google Analytics. A post-secondary education in marketing, communications, or a related field is required.

Skills

Paid media strategy
Media buying
Google Ads
Meta Ads
Google Analytics
Google Tag Manager
Campaign optimization
Performance reporting
Ad trafficking
Budget management
Data analysis
Market research
Negotiation
Digital marketing
Conversion tracking

Benefits

Diversity, Equity and Inclusion initiatives
Employee Assistance Program
Career and skills development
Health and wellbeing activities

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
Digital Marketing
Media Buying
Performance Marketing
Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Programmatic
Display Networks
Ad Trafficking
UTM Parameters
Conversion Tracking
A/B Testing
Market Research
Budget Management
Media Strategy
Campaign Reporting
Vendor Management

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