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Added 1 hour ago
A
Account Manager, XM
Acosta
Toronto, ON
- Full-time
The Account Manager is primarily responsible for the design, management and event execution at various locations nationally including stores, events, and pop-ups. This position will require…
Added 2 hours ago
Full- Time Supervisor
JD Sports / Livestock / Size?
Laval, QC
Support key initiatives as empowered by and in partnership with the Store Manager.
Added 2 hours ago
GC
Branch Manager
GRAYBAR CANADA
Windsor, ON
- Full-time
Graybar Canada has an exciting career opportunity available. We are currently seeking a Branch Manager to join our Windsor, ON branch.,
Added 3 hours ago
J
Success Enablement Manager
Jobber
Remote, Canada
- Full-time
- Remote
Then this role may be for you! We’re looking for a Success Enablement Manager to be part of our Success Enablement team.
Added 4 hours ago
GM
Digital and Social Media Marketer
Gambit Media Lab
Vancouver, BC
- Contract
…who wants to lead the charge in combining traditional multi-channel advertising and social media management with the emerging world of AI-generated video and marketing…
Added 5 hours ago
TB
Senior Retail Sales Associate
Tailored Brands
Belleville, ON
- Full-time
…within multiple businesses (retail, rental, custom, and omni-channel). This position would be a temporary flex key holder in the capacity of the manager on duty, in times of…
Added 5 hours ago
G
Gestionnaire marketing produit / Product Marketing Manager
Genetec
Montreal, QC
- Full-time
Added 6 hours ago
A
Sr. Manager, Key Accounts – Commercial Planning
AMOREPACIFIC
Toronto, ON · Greater Toronto Area, Canada
- $110,000 to $130,000 CAD / year
- Full-time
The Senior Manager, Key Accounts – Commercial Planning is responsible for driving sustainable growth across key retail accounts by combining strategic account management with strong…
Added 6 hours ago
Accountant
Lush Handmade Cosmetics
Vancouver, BC
Reporting to the Accounting Manager, your core RESPONSIBILITIES will include:
Added 7 hours ago
D
Seasonal Sales Support (Part-Time) - Diesel Vancouver Outlet
Diesel
Richmond, BC
- Part-time
In this Seasonal Sales Support role, reporting to the Store Manager, you will be responsible for growing our brand awareness in this new market, developing a strong business and leading a…
Added 7 hours ago
LF
Accountant
Lush Fresh Handmade Cosmetics North America
Vancouver, BC
- $71,370 to $79,300 CAD / year
- Full-time
Reporting to the Accounting Manager, your core RESPONSIBILITIES will include:
Added 7 hours ago
G
Key Account Manager
Greenhouse
Toronto, ON · Greater Toronto Area, Canada
- Full-time
…we need a competitive, positive, results-driven Key Account Manager to keep that momentum going. You'll own a defined portfolio of Canadian grocery accounts, spanning national, regional,…
Added 7 hours ago
N
Sr. Advisor, Procurement Operations
Nutrien
Calgary, AB
- Full-time
This role reports directly to the Sr Manager, Downstream Procurement Operations
Added 7 hours ago
FR
Part-Time Building Operator
FirstService Residential Canada
Calgary, AB
- Part-time
…government codes and regulations. Reporting to the Community Manager the Concierge will assist in the preventative maintenance and repair of electrical, hydraulic, mechanical and general…
Added 7 hours ago
N
Advisor, Procurement Operations
Nutrien
Calgary, AB
- Full-time
This role reports directly to the Sr Manager, Downstream Procurement Operations.
Added 7 hours ago
N
Sr. Advisor, Procurement Operations
Nutrien
Saskatoon, SK
- Full-time
This role reports directly to the Sr Manager, Downstream Procurement Operations
Added 7 hours ago
N
Advisor, Procurement Operations
Nutrien
Saskatoon, SK
- Full-time
This role reports directly to the Sr Manager, Downstream Procurement Operations.
Added 7 hours ago
BR
Social Media Manager (Founder Content)
Brodie Rec League
Remote, Canada
- $90,000 to $140,000 CAD / year
- Full-time
- Remote
We're hiring a Social Media Manager (Founder Content) to own our founder's YouTube channel and run the team that makes it.
Added 8 hours ago
SG
Senior Manager, Investment Distribution Management - JFL Equity Research
Scotia Global Asset Management
Montreal, QC
- Full-time
The Senior Manager, Investment Distribution Management, is responsible for designing and executing strategies that support the distribution of equity mandates managed by Jarislowsky…
Added 8 hours ago
RI
Senior Marketing Manager
Rentokil Initial
Milton, ON
- $100,000 to $130,000 CAD / year
- Full-time
Proven manager of external agencies, multi-channel performance media, and digital lead flows
Added 8 hours ago
ML
Category Marketing Manager - Kits
Maple Leaf Foods Inc
Mississauga, ON
- $96,000 to $141,000 CAD / year
- Part-time
As the Category Marketing Manager, Kits you'll be tasked with leading the next phase of this growing business - developing and executing growth strategies owns developing and executing…
Added 8 hours ago
SP
Customer Success Manager - Core Clouds
Salesforce Partner Canada
Toronto, ON
- Full-time
The Customer Success Manager (CSM) is a versatile expert responsible for ensuring high-value customers who purchase the Signature Success Plan achieve a significant return on their…
Added 8 hours ago
BV
Senior Manager, Social, Content & Creator Partnerships
Betstamp Ventures
Toronto, ON
- Internship
…people, create the systems and playbooks, shape the team as the channel grows, and be accountable for the results. You'll report to our Head of Operations and work with people across the…
Added 8 hours ago
Buyer
The Aldo Group Inc / Le Groupe Aldo Inc.
Montreal, QC
Supports the Buying Manager in developing assortment architecture by channel and product class, including recommendations on key items, newness, depth and price points.
Added 8 hours ago
MS
Barrie Sales Manager
Michaels Stores
Barrie, ON
- Full-time
Store - TOR-BARRIE, ONThe Sales Manager leads and champions a high-performing selling culture across the store, driving strong sales results and an engaging customer experience. This role…

Jumbo Interactive

Paid Media Specialist

Calgary, AB, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Sep 1, 2026

Original job description

Stride is a full-service lottery and fundraising organization that helps charitable and non-profit organizations generate revenue through professionally managed lottery programs across Canada.

For more than 30 years, Stride has brought together the strategy, marketing, technology, customer service, finance, operations, regulatory expertise, and project management required to plan, launch, and operate successful lottery campaigns. We work with foundations, healthcare organizations, and other mission-driven organizations to generate significant funding for healthcare initiatives, research, and community services.

The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities

· Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule

· Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance

· Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms

· Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels

· Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions

· Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.

· Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance

· Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners

· Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements

· Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting

· Develop, maintain, and distributed ad trafficking schedules

· Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution

· Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements

· Analyze test results and translate findings into actional recommendations to continuously improve the media strategy

· Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs

· Traffic assets to vendors and platforms

· Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives

· Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets

· Develop campaign reports and performance analyses and translate them into clear insights and recommendations

· Build and maintain strong relationships with media vendors and serve as the primary point of contact

· Collaborate with both internal and external teams to ensure seamless delivery of paid media strategy

· Support other marketing initiatives as needed

Requirements

· 3+ years of experience in paid media, digital marketing, media buying, performance marketing, or a related role

· 2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting

· 2+ years of hands-on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.

· Post-secondary education in marketing, communications, advertising, business, or a related field

· Strong communication and negotiation skills

· Strong research skills and planning abilities

· Capable of balancing multiple campaigns, deadlines, platforms and stakeholders

· Working knowledge of Google Tag Manager

· Experience developing, executing, evaluating A/B or other structured campaign tests

· High attention to detail

· Collaborative working style and the ability to work effectively with both internal and external teams

· Ability to work independently and exercise good judgment while knowing when to seek input or escalate issues

· Growth-minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behavior

· Experience coordinating or purchasing traditional media would be considered an asset

· Agency experience would be considered an asset

Find Your Freedom at Stride:

At Stride, we're all about ensuring our team thrives as a valued member, look forward to:

Commitment to Diversity, Equity and Inclusion across the employee career journey,
An Employee Assistance Program where you can access counselling and coaching sessions,
Focus on talent management, including career and skills development,
Health & Wellbeing activities,

Candidates who are offered a position will be required to complete pre-employment checks

We are a 2026 Circle Back Initiative Gold Employer – we commit to respond to every applicant

Apply About employer

More about this job

Responsibilities

The Paid Media Specialist is responsible for the end-to-end planning, execution, and optimization of integrated paid media campaigns across traditional and digital channels. They will manage media budgets, analyze performance data, and collaborate with internal teams to ensure campaign objectives are met.

Requirements

Candidates must have at least 3 years of experience in paid media or digital marketing and 2 years of hands-on experience with Google Ads, Meta Ads, and Google Analytics. A post-secondary education in marketing, communications, or a related field is required.

Skills

Paid media strategy
Media buying
Google Ads
Meta Ads
Google Analytics
Google Tag Manager
Campaign optimization
Performance reporting
Ad trafficking
Budget management
Data analysis
Market research
Negotiation
Digital marketing
Conversion tracking

Benefits

Diversity, Equity and Inclusion initiatives
Employee Assistance Program
Career and skills development
Health and wellbeing activities

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
Digital Marketing
Media Buying
Performance Marketing
Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Programmatic
Display Networks
Ad Trafficking
UTM Parameters
Conversion Tracking
A/B Testing
Market Research
Budget Management
Media Strategy
Campaign Reporting
Vendor Management

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