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Added 4 mins ago
Procurement Specialist
City of Mississauga
Mississauga, ON
Reporting to the Procurement Business Partner Manager, Procurement Services, the Procurement Specialist is responsible for working with departmental staff to acquire the right goods and…
Added 4 mins ago
WM
Store Manager - Marlborough Mall
Wow! Mobile Boutique
Calgary, AB
- Full-time
As a Store Manager, it is your responsibility to make sure your location is delivering excellence in customer experience; follows all operational policy and procedures and meets sales goals…
Added 4 mins ago
Technical Account Manager
Axon
Ottawa, ON
The Technical Account Manager will serve as a trusted advisor and primary technical partner for Axon’s key customer(s), helping build a strong, long-term strategic relationship. As the main…
Added 4 mins ago
GC
Unit Manager, Food Service
Group Compass Ltee
London, ON
- Full-time
Now, if you were to come on board as one of our Unit Manager, Food Service, we’d ask you to do the following for us:
Added 4 mins ago
DH
Marketing Manager
Decoda Health
Toronto, ON
- Full-time
Turn customers into our best marketing. You'll build the system for collecting client feedback, testimonials and success stories, and turn them into proof that sells.
Added 4 mins ago
ML
General Manager
MAPLE LEAF LOUNGE
Toronto, ON
- Full-time
The General Manager is responsible for all aspects of the operation including: budgeting, financial management and weekly analysis, implementation and ongoing success of retail and…
Added 4 mins ago
ML
Hospitality Manager - Retail
MAPLE LEAF LOUNGE
Toronto, ON
- Full-time
Now, if you were to come on board as our Hospitality Manager - Retail, we'd ask you to do the following for us:
Added 4 mins ago
UH
Senior Financial Business Manager
University Health Network
Toronto, ON
- Full-time
At Altum Health, we believe in providing “The Right Care. Always.” by offering client-centered services that address the physical, psychosocial, and behavioral issues related to injury or…
Added 18 mins ago
C
Business Development Manager - Winnipeg
Caesarstone
Winnipeg, MB
- Full-time
Business Development Manager - Winnipeg (frequent travel to Saskatchewan required)
Added 18 mins ago
TR
TPSS Work Package Manager
Trillium Rail Partners
Mississauga, ON
- Full-time
TRP has a current vacancy for an OCS-TPSS Work Package Manager that will be responsible for the full lifecycle delivery of the Traction Power Supply System (TPSS) across the ECWE project.…
Added 18 mins ago
UO
Undergraduate Academic Student Advisor
University of Alberta
Edmonton, AB
- Full-time
Reporting to the Manager, Student Services, the Student Services Advisors provide superior student services to undergraduate Engineering students. Specific responsibilities are to…
Added 18 mins ago
BL
Project Manager
Buttcon Limited
Ottawa, ON · Kanata, Ontario
- Full-time
Reporting to the Manager of Operations, the Project Manager will work directly with clients and various departments within the company to ensure a project is delivered on time and within…
Added 19 mins ago
TG
Project Manager, Glazing
Triumph Group of Companies
Toronto, ON · Greater Toronto Area, Canada
- Full-time
The Project Manager, Glazing leads the full lifecycle of commercial and residential glazing projects across the GTA, from preconstruction planning through to close-out. You will manage…
Added 19 mins ago
RD
Technical Project Manager
Randstad Digital
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Project Manager – Enterprise Process Automation
Added 19 mins ago
VS
Senior Software Developer
vTech Solution Canada
Toronto, ON
- Contract
…standards and provincial services, including the Hospital Report Manager (HRM) Standard, Provider Registry, Client Registry, and eReferral, covering message transformation, validation,…
Added 19 mins ago
LS
Dining Room Supervisor
LiUNA Station Banquet and Convention Center
Stoney Creek, NB
- Full-time
Inspect event setups to ensure rooms are prepared according to event requirements and client expectations.
Added 19 mins ago
QT
Building Science Lead
QEA Tech
Toronto, ON · Greater Toronto Area, Canada
- Full-time
…professional who will continue to lead complex technical work and client engagements while providing day-to-day leadership, mentorship, and technical oversight to a small team of building…
Added 19 mins ago
PC
Project Manager
Peters Construction Group
ON · Niagara, ON
- Full-time
We are seeking an experienced and results-driven Project Manager to lead the successful delivery of complex civil construction projects within the sewer and watermain sector. This role is…
Added 19 mins ago
MI
Business Project Manager, financial field
Maarut Inc
Montreal, QC
- Contract
Business project management, senior and versatile profile (client note)
Added 19 mins ago
FG
Commercial Lines Account Manager (Trucking/Fleet/Transportation)
FSB GROUP LTD.
Concord, ON
- $60,000 to $90,000 CAD / year
- Full-time
…business continues to grow, we're looking for a motivated, client-focused insurance professional to join our…
Added 19 mins ago
LN
Business Development Manager
Lambert Nemec Group
Winnipeg, MB
- Full-time
…and logistics organization to recruit a Business Development Manager for its Winnipeg market. This is an opportunity for a driven sales professional to build new customer relationships,…
Added 19 mins ago
RG
Amazon Account Manager
R2 Global
Toronto, ON
- Full-time
Amazon Account Manager - Up to $80,000 + bonus
Added 33 mins ago
B
BMO Capital Markets Summer 2027 Investment Banking Analyst, Toronto
BMO
Toronto, ON · FCP
- Full-time
Performing other tasks supporting client relationships and business development
Added 33 mins ago
R
Assistant Branch Manager
RBC
Surrey, BC
- Full-time
As an Assistant Branch Manager, you motivate and coach a high-performing team of Advisors in a dynamic, high-volume, and rewarding marketplace, while establishing and achieving team…
Added 49 mins ago
T
Software Engineer II - Angular UI
TD
Toronto, ON
- Full-time

Jumbo Interactive

Paid Media Specialist

Calgary, AB, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Posting language: English
Posted: Sep 1, 2026

Original job description

Stride is a full-service lottery and fundraising organization that helps charitable and non-profit organizations generate revenue through professionally managed lottery programs across Canada.

For more than 30 years, Stride has brought together the strategy, marketing, technology, customer service, finance, operations, regulatory expertise, and project management required to plan, launch, and operate successful lottery campaigns. We work with foundations, healthcare organizations, and other mission-driven organizations to generate significant funding for healthcare initiatives, research, and community services.

The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities

· Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule

· Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance

· Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms

· Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels

· Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions

· Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.

· Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance

· Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners

· Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements

· Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting

· Develop, maintain, and distributed ad trafficking schedules

· Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution

· Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements

· Analyze test results and translate findings into actional recommendations to continuously improve the media strategy

· Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs

· Traffic assets to vendors and platforms

· Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives

· Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets

· Develop campaign reports and performance analyses and translate them into clear insights and recommendations

· Build and maintain strong relationships with media vendors and serve as the primary point of contact

· Collaborate with both internal and external teams to ensure seamless delivery of paid media strategy

· Support other marketing initiatives as needed

Requirements

· 3+ years of experience in paid media, digital marketing, media buying, performance marketing, or a related role

· 2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting

· 2+ years of hands-on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.

· Post-secondary education in marketing, communications, advertising, business, or a related field

· Strong communication and negotiation skills

· Strong research skills and planning abilities

· Capable of balancing multiple campaigns, deadlines, platforms and stakeholders

· Working knowledge of Google Tag Manager

· Experience developing, executing, evaluating A/B or other structured campaign tests

· High attention to detail

· Collaborative working style and the ability to work effectively with both internal and external teams

· Ability to work independently and exercise good judgment while knowing when to seek input or escalate issues

· Growth-minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behavior

· Experience coordinating or purchasing traditional media would be considered an asset

· Agency experience would be considered an asset

Find Your Freedom at Stride:

At Stride, we're all about ensuring our team thrives as a valued member, look forward to:

Commitment to Diversity, Equity and Inclusion across the employee career journey,
An Employee Assistance Program where you can access counselling and coaching sessions,
Focus on talent management, including career and skills development,
Health & Wellbeing activities,

Candidates who are offered a position will be required to complete pre-employment checks

We are a 2026 Circle Back Initiative Gold Employer – we commit to respond to every applicant

Apply About employer

More about this job

Responsibilities

The Paid Media Specialist is responsible for the end-to-end planning, execution, and optimization of integrated paid media campaigns across traditional and digital channels. They will manage media budgets, analyze performance data, and collaborate with internal teams to ensure campaign objectives are met.

Requirements

Candidates must have at least 3 years of experience in paid media or digital marketing and 2 years of hands-on experience with Google Ads, Meta Ads, and Google Analytics. A post-secondary education in marketing, communications, or a related field is required.

Skills

Paid media strategy
Media buying
Google Ads
Meta Ads
Google Analytics
Google Tag Manager
Campaign optimization
Performance reporting
Ad trafficking
Budget management
Data analysis
Market research
Negotiation
Digital marketing
Conversion tracking

Benefits

Diversity, Equity and Inclusion initiatives
Employee Assistance Program
Career and skills development
Health and wellbeing activities

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
Digital Marketing
Media Buying
Performance Marketing
Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Programmatic
Display Networks
Ad Trafficking
UTM Parameters
Conversion Tracking
A/B Testing
Market Research
Budget Management
Media Strategy
Campaign Reporting
Vendor Management

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