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Added 10 mins ago
Procurement Specialist
City of Mississauga
Mississauga, ON
Reporting to the Procurement Business Partner Manager, Procurement Services, the Procurement Specialist is responsible for working with departmental staff to acquire the right goods and…
Added 25 mins ago
Mortgage Fulfillment Specialist
Questrade Financial Group
Toronto, ON
We’re looking for our next Mortgage Fulfillment Specialist. Could It Be You?
Added 25 mins ago
FD
Représentant(e) au développement des affaires / Business Development Representative
Firme drh - Recrutement
Montreal, QC
- Full-time
Added 40 mins ago
M
Specialist, Client Finance
Marketbridge
Remote, Canada
- Full-time
- Remote
We are looking for a detail-oriented and proactive Client Finance Analyst to support the financial management of our client portfolio. This role will partner closely with Finance and…
Added 56 mins ago
W
Senior Process Engineer - Uranium Processing Specialist
Wood
Saskatoon, SK
- $157,000 to $192,000 CAD / year
- Full-time
Wood currently has an exciting opportunity for a Senior Process Engineer - Uranium Processing Specialist at any of our Wood offices in BC, AB, or SK. Reporting to the Process Department…
Added 56 mins ago
Level 2 IT Support Technician
Quadbridge
Montreal, QC
Technical Customer Support Specialist – Level 2
Added 56 mins ago
SI
Senior National Claims Specialist
Sovereign Insurance
Montreal, QC
- Full-time
Our National Claims Operations team is looking for an experienced Sr National Claims Specialist to join our highly respected team. Our ideal candidate will be an expert in claims examining,…
Added 56 mins ago
BS
Production Supervisor
Bartech Staffing
Toronto, ON · Greater Toronto Area, Canada
- $36 to $38 CAD / hour
- Contract
…Impellam Group, a connected group providing a global workforce and specialist recruitment solutions. Our client has engaged us to assist them in hiring a contract Production Supervisor…
Added 56 mins ago
I
Senior IT Solutions Architect – Presales
ITI
Halifax, NS · Greater Halifax Metropolitan Area
- Full-time
This is a client-facing role for someone with broad expertise across cloud, data centre infrastructure, networking and cybersecurity who enjoys connecting technology to real business needs.
Added 56 mins ago
IG
Investment Banking Specialist
Infotree Global Solutions
Montreal, QC
- Contract
Ensure prompt and thorough resolution of all client issues and recommend improvements in policies and procedures with the ultimate goal of continually improving our service delivery.
Added 1 hour ago
SD
Spécialiste Beauté, rémunéré(e) à l’heure temps partiel Quarts de travail flexibles
Shoppers Drug Mart
Montreal, QC
- Part-time
Toujours accorder la priorité au client et offrir un service à la clientèle de qualité supérieure.
Added 1 hour ago
H
IT Support Specialist II
HDR
Vancouver, BC
- Full-time
In the role of IT Support Specialist II, we'll count on you to:
Added 1 hour ago
2S
Asset Management Specialist
24 Seven Talent
Toronto, ON
- Contract
Our client is seeking a detail-oriented Sample & Asset Management Coordinator to support product sample management, photography production, and digital content delivery. This role involves…
Added 1 hour ago
QM
Spécialiste en méthodes manufacturières / Manufacturing Methods Specialist
Quantum Management Services Ltd.
Dorval, QC
- $55,000 to $62,400 CAD / year
- Full-time
Our client, a well-established manufacturing organization, is seeking a Manufacturing Methods Specialist to support operations in a dynamic environment where product variety and technical…
Added 1 hour ago
HM
Administrative Assistant
Hunter Mercantile
Aurora, ON
- $60,000 to $70,000 CAD / year
- Full-time
Our client, a boutique Wealth Management firm in Aurora, is seeking a dedicated Administrative Support Specialist to serve as the administrative heartbeat of their office.
Added 2 hours ago
D
Communications Manager
Dexian
Toronto, ON
- Contract
Our client is seeking an experienced Communications Specialist V to support project initiatives within its Global Security and Defence business unit. The successful candidate will…
Added 3 hours ago
AC
Spécialiste Des Contrats | Contract Specialist
Aston Carter
Montreal, QC · Saint-Laurent, Quebec
- $58 to $63 USD / hour
- Contract
…les fournisseurs. Agissant comme un lien essentiel entre le client, léquipe juridique, la gestion de programme et les fournisseurs, cette personne veille à ce que tous les engagements…
Added 3 hours ago
PD
Amazon Marketplace Specialist
Pilothouse Digital
Remote, Canada
- Full-time
- Remote
…Coordinators, CGC & Influencer Managers, we need an Amazon Growth Specialist to own the day-to-day growth and performance of Amazon accounts and work alongside an amazing…
Added 4 hours ago
BU
Labour relations specialist
Brandon University
Brandon, MB
- Full-time
Added 4 hours ago
OC
technical sales specialist
Open Connection
Nanaimo, BC
- Full-time
Assess client’s needs and resources to recommend the appropriate goods or services
Added 4 hours ago
JI
Paid Media Specialist
Jumbo Interactive
Calgary, AB
- Full-time
The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This…
Added 4 hours ago
NB
Director, Business Transfer - Agriculture
National Bank of Canada
Montreal, QC
- Full-time
…Acquisition, Sale and Transfer team at National Bank means acting as a specialist supporting agricultural entrepreneurs with their business acquisition, sale and transfer projects. This…
Added 4 hours ago
NB
Director, Business Transfer
National Bank of Canada
Laval, QC
- Full-time
…Acquisition, Sale and Transfer team at National Bank means acting as a specialist for entrepreneurs throughout their business acquisition, sale and transfer projects. This role allows you…
Added 4 hours ago
NB
BANKING ADVISOR
National Bank of Canada
Sainte-Thérèse, QC
- Full-time
Refer your clients to your specialist colleagues for their specific needs.
Added 5 hours ago
NR
Program Specialist
Niagara Region
ON · Niagara, ON
- Full-time
…meetings and regular status updates, report on progress, manage client expectations, and handle/incorporate…

Jumbo Interactive

Paid Media Specialist

Calgary, AB, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Posting language: English
Posted: Sep 1, 2026

Original job description

Stride is a full-service lottery and fundraising organization that helps charitable and non-profit organizations generate revenue through professionally managed lottery programs across Canada.

For more than 30 years, Stride has brought together the strategy, marketing, technology, customer service, finance, operations, regulatory expertise, and project management required to plan, launch, and operate successful lottery campaigns. We work with foundations, healthcare organizations, and other mission-driven organizations to generate significant funding for healthcare initiatives, research, and community services.

The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities

· Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule

· Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance

· Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms

· Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels

· Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions

· Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.

· Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance

· Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners

· Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements

· Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting

· Develop, maintain, and distributed ad trafficking schedules

· Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution

· Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements

· Analyze test results and translate findings into actional recommendations to continuously improve the media strategy

· Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs

· Traffic assets to vendors and platforms

· Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives

· Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets

· Develop campaign reports and performance analyses and translate them into clear insights and recommendations

· Build and maintain strong relationships with media vendors and serve as the primary point of contact

· Collaborate with both internal and external teams to ensure seamless delivery of paid media strategy

· Support other marketing initiatives as needed

Requirements

· 3+ years of experience in paid media, digital marketing, media buying, performance marketing, or a related role

· 2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting

· 2+ years of hands-on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.

· Post-secondary education in marketing, communications, advertising, business, or a related field

· Strong communication and negotiation skills

· Strong research skills and planning abilities

· Capable of balancing multiple campaigns, deadlines, platforms and stakeholders

· Working knowledge of Google Tag Manager

· Experience developing, executing, evaluating A/B or other structured campaign tests

· High attention to detail

· Collaborative working style and the ability to work effectively with both internal and external teams

· Ability to work independently and exercise good judgment while knowing when to seek input or escalate issues

· Growth-minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behavior

· Experience coordinating or purchasing traditional media would be considered an asset

· Agency experience would be considered an asset

Find Your Freedom at Stride:

At Stride, we're all about ensuring our team thrives as a valued member, look forward to:

Commitment to Diversity, Equity and Inclusion across the employee career journey,
An Employee Assistance Program where you can access counselling and coaching sessions,
Focus on talent management, including career and skills development,
Health & Wellbeing activities,

Candidates who are offered a position will be required to complete pre-employment checks

We are a 2026 Circle Back Initiative Gold Employer – we commit to respond to every applicant

Apply About employer

More about this job

Responsibilities

The Paid Media Specialist is responsible for the end-to-end planning, execution, and optimization of integrated paid media campaigns across traditional and digital channels. They will manage media budgets, analyze performance data, and collaborate with internal teams to ensure campaign objectives are met.

Requirements

Candidates must have at least 3 years of experience in paid media or digital marketing and 2 years of hands-on experience with Google Ads, Meta Ads, and Google Analytics. A post-secondary education in marketing, communications, or a related field is required.

Skills

Paid media strategy
Media buying
Google Ads
Meta Ads
Google Analytics
Google Tag Manager
Campaign optimization
Performance reporting
Ad trafficking
Budget management
Data analysis
Market research
Negotiation
Digital marketing
Conversion tracking

Benefits

Diversity, Equity and Inclusion initiatives
Employee Assistance Program
Career and skills development
Health and wellbeing activities

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
Digital Marketing
Media Buying
Performance Marketing
Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Programmatic
Display Networks
Ad Trafficking
UTM Parameters
Conversion Tracking
A/B Testing
Market Research
Budget Management
Media Strategy
Campaign Reporting
Vendor Management

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