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Added 5 mins ago
CH
Vocational Rehabilitation Specialist
CBI Health
Barrie, ON · Richmond Hill, ON
- Full-time
…empowering clients, building employability skills, and providing the support they need to successfully engage in vocational pursuits, we want to hear from…
Added 20 mins ago
PH
Registered Nurse Resource Team
Providence Healthcare
Toronto, ON
- Part-time
…conference with the interdisciplinary team for evolving patient/client instability or for support in determining next steps in a…
Added 20 mins ago
QT
Spécialiste en assurance de la qualité (AQ) / Quality Assurance (QA) Specialist
Quantum Technology Recruiting Inc. (QTR)
Montreal, QC
- $65,000 to $80,000 CAD / year
- Full-time
Notre client est une entreprise de logiciels de sécurité publique établie à Montréal. Son équipe soudée et hautement expérimentée consacre depuis des décennies à la conception, au…
Added 20 mins ago
SH
Technical Applications Specialist
Siemens Healthineers
Oakville, ON
- Temporary
The Technical Applications Specialist is responsible for providing clinical/technical applications support and troubleshooting (based on their specific and specialized training),…
Added 21 mins ago
Associate Veterinarian - North Oakville Animal Hospital
VetStrategy / Daubigny
Oakville, ON
Access to specialist support for complex cases
Added 21 mins ago
Associate Veterinarian - North Oakville Animal Hospital
VetStrategy / Daubigny
Oakville, ON
Access to specialist support for complex cases
Added 21 mins ago
R
Client Advisor
RBC
Melfort, SK
- Part-time
This unique position calls on your client-focused sales expertise and natural problem-solving skills to maximize each client interaction. Specifically, you help clients with their everyday…
Added 35 mins ago
BS
Alert Management Specialist - Bilingual (English/French)
Blackline Safety
Calgary, AB
- Full-time
The Alert Management Specialist reports to the Manager, Alert Management Specialists and delivers professional, timely support to customers. Our Alert Management Specialists manage safety…
Added 36 mins ago
JT
Workforce Specialist, Job ID# 7080
JVS Toronto
Toronto, ON
- Full-time
…ensure efficient and smooth operations through streamlining client referrals to appropriate services. Our Workforce Specialist (WFS) team is dedicated to developing relationships with…
Added 36 mins ago
I
Sr.Consultant(e) en sémantique des données de santé/Senior Advisor Health Data Semantics
IQVIA
Montreal, QC
- Full-time
Vous avez une approche collaborative et axée sur le client, de solides capacités d’analyse et la capacité de traduire des exigences complexes liées aux affaires et aux données en solutions…
Added 50 mins ago
HV
Vocational Rehabilitation Specialist
HM Vocational Consulting
ON · Ontario, Canada
- Contract
Vocational Rehabilitation Specialist – Call for Interest
Added 50 mins ago
A
AIR TRAFFIC MANAGEMENT PRODUCT SPECIALIST II
Adacel
Montreal, QC
- Full-time
Prépare les tests d’acceptation en usine (FAT) ainsi que la documentation à utiliser avec le client.
Added 50 mins ago
BT
Audit and Assurance Manager
Baker Tilly Canada
Cobourg, ON
- Full-time
…strong relationships. From audit and tax to consulting and specialist advisory services, we help clients navigate complexity and seize opportunity with…
Added 50 mins ago
BT
Articling Student
Baker Tilly Canada
Victoria, BC
- Internship
…strong relationships. From audit and tax to consulting and specialist advisory services, we help clients navigate complexity and seize opportunity with…
Added 50 mins ago
BT
Senior Accountant, Publicly Traded Companies
Baker Tilly Canada
Vancouver, BC
- Full-time
…strong relationships. From audit and tax to consulting and specialist advisory services, we help clients navigate complexity and seize opportunity with…
Added 50 mins ago
BT
Senior Accountant - Cross Border Tax
Baker Tilly Canada
Toronto, ON
- Full-time
Collaborate with and support team members in providing exceptional client service
Added 50 mins ago
Senior Relationship Manager
Scotiabank
Hamilton, ON
Liaising and utilizing appropriate segment/product specialist to fulfill identified client needs;
Added 50 mins ago
OEM Client Relationship Manager
Scotiabank
Vancouver, BC
The OEM Client Relationship Manager is an automotive industry specialist in Dealer Finance who serves as a dedicated point of contact for a selected Original Equipment Manufacturer (OEM)…
Added 50 mins ago
Account Specialist - Small Medium Business - Hybrid
TELUS
Toronto, ON
…with the right technology solutions? Join TELUS as an Account Specialist on our Small Medium Business team - where you'll think like a CEO, build your own book of business from the ground…
Added 1 hour ago
Specialist, Digital Account Manager
Bell
Montreal, QC
Responsible for all compliance on client deliverables and revenue; including:
Added 1 hour ago
RC
Workplace Experience Support Specialist Senior
RSM Canada
Toronto, ON
- Full-time
The workplace experience support specialist senior provides best-in-class hospitality experiences for internal and external clients. Ensures the location is safe, well-maintained, and…
Added 1 hour ago
FR
GIS Applications Specialist
First Resource Management Group Inc.
Temiskaming Shores, ON · New Liskeard, ON
- Full-time
FRMG is seeking a GIS Applications Specialist to join our GIS team and support forest management planning and operations across multiple regions.
Added 1 hour ago
UO
Information Technology Specialist
University of Waterloo
Waterloo, ON · Davis Computer Research Centre
- Full-time
The Information Technology Specialist (IT Specialist) is responsible for the provision and support of all information technology and related computing systems in the David R. Cheriton…
Added 1 hour ago
UO
Information Technology Specialist
University of Waterloo
Waterloo, ON · Mathematics & Computer
- Full-time
The Information Technology Specialist (IT Specialist) is responsible for the provision and support of all information technology and related computing systems in the David R. Cheriton…
Added 1 hour ago
RU
Workplace Experience Support Specialist Senior
RSM US LLP
Toronto, ON
- Full-time
The workplace experience support specialist senior provides best-in-class hospitality experiences for internal and external clients. Ensures the location is safe, well-maintained, and…

Jumbo Interactive

Paid Media Specialist

Calgary, AB, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Sep 1, 2026

Original job description

Stride is a full-service lottery and fundraising organization that helps charitable and non-profit organizations generate revenue through professionally managed lottery programs across Canada.

For more than 30 years, Stride has brought together the strategy, marketing, technology, customer service, finance, operations, regulatory expertise, and project management required to plan, launch, and operate successful lottery campaigns. We work with foundations, healthcare organizations, and other mission-driven organizations to generate significant funding for healthcare initiatives, research, and community services.

The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities

· Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule

· Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance

· Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms

· Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels

· Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions

· Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.

· Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance

· Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners

· Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements

· Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting

· Develop, maintain, and distributed ad trafficking schedules

· Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution

· Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements

· Analyze test results and translate findings into actional recommendations to continuously improve the media strategy

· Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs

· Traffic assets to vendors and platforms

· Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives

· Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets

· Develop campaign reports and performance analyses and translate them into clear insights and recommendations

· Build and maintain strong relationships with media vendors and serve as the primary point of contact

· Collaborate with both internal and external teams to ensure seamless delivery of paid media strategy

· Support other marketing initiatives as needed

Requirements

· 3+ years of experience in paid media, digital marketing, media buying, performance marketing, or a related role

· 2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting

· 2+ years of hands-on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.

· Post-secondary education in marketing, communications, advertising, business, or a related field

· Strong communication and negotiation skills

· Strong research skills and planning abilities

· Capable of balancing multiple campaigns, deadlines, platforms and stakeholders

· Working knowledge of Google Tag Manager

· Experience developing, executing, evaluating A/B or other structured campaign tests

· High attention to detail

· Collaborative working style and the ability to work effectively with both internal and external teams

· Ability to work independently and exercise good judgment while knowing when to seek input or escalate issues

· Growth-minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behavior

· Experience coordinating or purchasing traditional media would be considered an asset

· Agency experience would be considered an asset

Find Your Freedom at Stride:

At Stride, we're all about ensuring our team thrives as a valued member, look forward to:

Commitment to Diversity, Equity and Inclusion across the employee career journey,
An Employee Assistance Program where you can access counselling and coaching sessions,
Focus on talent management, including career and skills development,
Health & Wellbeing activities,

Candidates who are offered a position will be required to complete pre-employment checks

We are a 2026 Circle Back Initiative Gold Employer – we commit to respond to every applicant

Apply About employer

More about this job

Responsibilities

The Paid Media Specialist is responsible for the end-to-end planning, execution, and optimization of integrated paid media campaigns across traditional and digital channels. They will manage media budgets, analyze performance data, and collaborate with internal teams to ensure campaign objectives are met.

Requirements

Candidates must have at least 3 years of experience in paid media or digital marketing and 2 years of hands-on experience with Google Ads, Meta Ads, and Google Analytics. A post-secondary education in marketing, communications, or a related field is required.

Skills

Paid media strategy
Media buying
Google Ads
Meta Ads
Google Analytics
Google Tag Manager
Campaign optimization
Performance reporting
Ad trafficking
Budget management
Data analysis
Market research
Negotiation
Digital marketing
Conversion tracking

Benefits

Diversity, Equity and Inclusion initiatives
Employee Assistance Program
Career and skills development
Health and wellbeing activities

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
Digital Marketing
Media Buying
Performance Marketing
Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Programmatic
Display Networks
Ad Trafficking
UTM Parameters
Conversion Tracking
A/B Testing
Market Research
Budget Management
Media Strategy
Campaign Reporting
Vendor Management

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