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Added 6 mins ago
BC
Registered Practical Nurse - Cardiology/Telemetry
Brant Community Healthcare System
Brantford, ON
- Full-time
Career Growth – Internal job postings, mentorship programs, and leadership development.
Added 6 mins ago
W
(CAN) Self Checkout Attendant
Walmart
Estevan, SK
- Full-time
…reassuring way and escalate cash or technical issues to the Customer Service…
Added 36 mins ago
BC
Registered Practical Nurse - Cardiology/Telemetry
Brant Community Healthcare System
Brantford, ON
- Full-time
Career Growth – Internal job postings, mentorship programs, and leadership development.
Added 36 mins ago
BC
Manager, After Hours Operations
Brant Community Healthcare System
Brantford, ON
- Full-time
Career Growth – Internal job postings, mentorship programs, and leadership development.
Added 36 mins ago
BC
Registered Practical Nurse - Integrated Stroke Unit
Brant Community Healthcare System
Brantford, ON
- Full-time
Career Growth – Internal job postings, mentorship programs, and leadership development.
Added 36 mins ago
BC
Registered Practical Nurse - Pre-Admission
Brant Community Healthcare System
Brantford, ON
- Full-time
Career Growth – Internal job postings, mentorship programs, and leadership development.
Added 36 mins ago
BC
RPN Inpatient Rehabilitation
Brant Community Healthcare System
Brantford, ON
- Full-time
Career Growth – Internal job postings, mentorship programs, and leadership development.
Added 36 mins ago
BC
Communication Assistant
Brant Community Healthcare System
Brantford, ON
- Full-time
Career Growth – Internal job postings, mentorship programs, and leadership development.
Added 1 hour ago
IF
Rental Account Manager
Impact Fulfillment Services
Concord, ON
- Full-time
The Rental Account Manager will have responsibility for both inside and outside sales. This role will grow with a career path toward Customer Development Manager and/or Business Development…
Added 1 hour ago
IF
Account Manager Combo BDM / CDM
Impact Fulfillment Services
Kitchener, ON
- Full-time
…profitability of current accounts as well as to develop profitable new customer business and meet or exceed assigned quotas for revenue and new accounts. The CDM Combo will have…
Added 1 hour ago
W
(CAN) Customer Service Manager
Walmart
Edmonton, AB
- Part-time
Working as a Customer Service Manager at Walmart Canada is a great opportunity to build strong leadership and operational skills in a fast paced retail environment. In this role, you lead…
Added 1 hour ago
IB
General Manager (Contract)
Indigo Books & Music
Red Deer, AB
- $61,500 to $81,500 CAD / year
- Full-time
The General Manager translates Indigo’s strategic priorities into entrepreneurial, locally relevant execution that strengthens community connection and brand affinity while delivering a…
Added 1 hour ago
W
Full-Time Self Checkout Attendant
Walmart
Yarmouth Indian Reserve No. 33, NS
- Full-time
…reassuring way and escalate cash or technical issues to the Customer Service…
Added 2 hours ago
MH
Manager, Digital Marketing
Mattamy Homes
Toronto, ON
- Full-time
…homebuilders connects with homebuyers across the country. As Manager, Digital Marketing, you’ll lead high-investment, integrated media initiatives across the full community lifecycle – from…
Added 3 hours ago
I
General Manager (Contract)
Indigo
Red Deer, AB
- $61,500 to $81,500 CAD / year
- Full-time
The General Manager translates Indigo’s strategic priorities into entrepreneurial, locally relevant execution that strengthens community connection and brand affinity while delivering a…
Added 3 hours ago
T
Recruiter (Canada)
TopHire.co
Canada
- Full-time
Understand each search. Learn the client’s business, the role’s requirements, and what the hiring manager values. Distinguish essential requirements from preferences.
Added 4 hours ago
H
Associate Project Manager/Estimator, Service
Houle
Burnaby, BC
- Full-time
Work with the Service Manager, Coordinators, and Service Teams to ensure service work meets scope, schedule, and customer expectations
Added 4 hours ago
OA
Field Marketing Manager-Acheson, AB
Oldcastle APG
Acheson, AB
- Other
The Regional Marketing Manager leads planning, development, and execution of market-specific strategy and tactics to drive the success of our building products, customer engagement and…
Added 4 hours ago
HT
Proactive Monitoring Spec.
Husky Technologies
Bolton, ON
- Full-time
…Monitoring Center Subject Matter Expert is in charge of monitoring customer’s equipment which is under the Advantage + Elite contract and ensure contractual commitments are fulfilled. By…
Added 4 hours ago
SC
Cashier/Grocery Clerk
Safeway Canada
Terrace, BC
- Full-time
As a customer yourself, you know how important helpful service is. The impression shoppers get at the front end of the store is key to building customer loyalty. So too is maintaining a…
Added 6 hours ago
CC
Retail Shift Leader
Canna Cabana
Calgary, AB · Canyon Meadows, Calgary, AB
- Part-time
Oversee the responsibilities of the Store Manager in the absence of SM or ASM
Added 6 hours ago
P&
Senior Integrated Digital Commerce Manager / Gestionnaire principal(e), commerce numérique intégré
Procter & Gamble
Toronto, ON
- Full-time
Digital commerce is one of P&G’s fastest-growing channels and a critical growth area for our business. We are looking for a Senior Digital Commercial Manager to join our Toronto, Ontario…
Added 7 hours ago
P
Territory Manager - Outside Sales
Priority1
Toronto, ON · ON · Ontario CAN
- Full-time
· Consistently enter information into the Customer Relationship Management system (“CRM”) to keep records up to date.
Added 7 hours ago
Technical Product Manager - Geomembrane and Specialty market
Intertape Polymer Group (IPG)
Truro, NS · NS
Position Purpose: Lead the growth and success of an assigned product line by developing market-driven strategies, identifying new opportunities, and advancing product innovation. Through…
Added 8 hours ago
CA
Account Executive - Emerging & Commercial Acc
CloudKettle, a Bell Canada company
Toronto, ON
- Full-time
Book of Business Growth: Identify whitespace, cross-sell, and upsell opportunities within assigned accounts to increase lifetime customer value (LTV) and ensure account retention.

Jumbo Interactive

Paid Media Specialist

Calgary, AB, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Posting language: English
Posted: Sep 1, 2026

Original job description

Stride is a full-service lottery and fundraising organization that helps charitable and non-profit organizations generate revenue through professionally managed lottery programs across Canada.

For more than 30 years, Stride has brought together the strategy, marketing, technology, customer service, finance, operations, regulatory expertise, and project management required to plan, launch, and operate successful lottery campaigns. We work with foundations, healthcare organizations, and other mission-driven organizations to generate significant funding for healthcare initiatives, research, and community services.

The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities

· Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule

· Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance

· Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms

· Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels

· Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions

· Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.

· Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance

· Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners

· Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements

· Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting

· Develop, maintain, and distributed ad trafficking schedules

· Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution

· Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements

· Analyze test results and translate findings into actional recommendations to continuously improve the media strategy

· Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs

· Traffic assets to vendors and platforms

· Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives

· Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets

· Develop campaign reports and performance analyses and translate them into clear insights and recommendations

· Build and maintain strong relationships with media vendors and serve as the primary point of contact

· Collaborate with both internal and external teams to ensure seamless delivery of paid media strategy

· Support other marketing initiatives as needed

Requirements

· 3+ years of experience in paid media, digital marketing, media buying, performance marketing, or a related role

· 2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting

· 2+ years of hands-on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.

· Post-secondary education in marketing, communications, advertising, business, or a related field

· Strong communication and negotiation skills

· Strong research skills and planning abilities

· Capable of balancing multiple campaigns, deadlines, platforms and stakeholders

· Working knowledge of Google Tag Manager

· Experience developing, executing, evaluating A/B or other structured campaign tests

· High attention to detail

· Collaborative working style and the ability to work effectively with both internal and external teams

· Ability to work independently and exercise good judgment while knowing when to seek input or escalate issues

· Growth-minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behavior

· Experience coordinating or purchasing traditional media would be considered an asset

· Agency experience would be considered an asset

Find Your Freedom at Stride:

At Stride, we're all about ensuring our team thrives as a valued member, look forward to:

Commitment to Diversity, Equity and Inclusion across the employee career journey,
An Employee Assistance Program where you can access counselling and coaching sessions,
Focus on talent management, including career and skills development,
Health & Wellbeing activities,

Candidates who are offered a position will be required to complete pre-employment checks

We are a 2026 Circle Back Initiative Gold Employer – we commit to respond to every applicant

Apply About employer

More about this job

Responsibilities

The Paid Media Specialist is responsible for the end-to-end planning, execution, and optimization of integrated paid media campaigns across traditional and digital channels. They will manage media budgets, analyze performance data, and collaborate with internal teams to ensure campaign objectives are met.

Requirements

Candidates must have at least 3 years of experience in paid media or digital marketing and 2 years of hands-on experience with Google Ads, Meta Ads, and Google Analytics. A post-secondary education in marketing, communications, or a related field is required.

Skills

Paid media strategy
Media buying
Google Ads
Meta Ads
Google Analytics
Google Tag Manager
Campaign optimization
Performance reporting
Ad trafficking
Budget management
Data analysis
Market research
Negotiation
Digital marketing
Conversion tracking

Benefits

Diversity, Equity and Inclusion initiatives
Employee Assistance Program
Career and skills development
Health and wellbeing activities

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
Digital Marketing
Media Buying
Performance Marketing
Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Programmatic
Display Networks
Ad Trafficking
UTM Parameters
Conversion Tracking
A/B Testing
Market Research
Budget Management
Media Strategy
Campaign Reporting
Vendor Management

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