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Added 20 mins ago
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Senior Systems Analyst (SAP BAIP)
Lindt & Sprüngli (North America) Inc.
Toronto, ON
- Full-time
We are seeking a highly skilled Senior Systems Analyst with deep expertise in SAP Business AI Platform (BAIP) to drive design, integration, and innovation across enterprise applications.…
Added 20 mins ago
TI
Product Specialist - Risk Management and Portfolio Solutions
TS Imagine
Montreal, QC
- Full-time
The Financial Product Specialist acts as the primary contact for all customers, focusing on our market-leading Risk management products. Our products are based on cutting-edge technologies…
Added 20 mins ago
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Account Manager
Mentimeter
Toronto, ON
- Full-time
…better. Through interaction, insights and recommendations, its platform helps organizations turn participation into better understanding and stronger…
Added 36 mins ago
BR
League Manager (Greater Toronto Area)
Brodie Rec League
Brampton, ON · Mississauga, ON · Oakville, ON · Toronto, ON · Vaughan, ON
- $50,000 to $80,000 CAD / year
- Full-time
…Lead and every Game Day Operator, Referee, Athlete Highlight Specialist and media staffer on your nights, typically 5-20 people depending on the venue. Your GDL leads the crew on the floor.…
Added 50 mins ago
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Marketing Automation Expert
HokuApps
ON · Ontario, Canada
- Full-time
Working knowledge of obtaining quick counts from the platform to pull basic data to meet business requirements
Added 51 mins ago
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Account Manager
Mentimeter
Toronto, ON
- Full-time
…better. Through interaction, insights and recommendations, its platform helps organizations turn participation into better understanding and stronger…
Added 1 hour ago
SP
Customer Success Manager - Core Clouds
Salesforce Partner Canada
Toronto, ON
- Full-time
…certifications (AI Associate, Administrator, Advanced Administrator, Platform App Builder, Data 360 Specialist,…
Added 1 hour ago
PC
Specialist, BI Developer
Parkland Corporation
Calgary, AB
- Full-time
Join the Enterprise Business Intelligence team as a BI Developer focused primarily on data engineering within our Azure Databricks platform. This role designs, builds, tests, and supports…
Added 1 hour ago
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Security Specialist – Security Architect
Workiy
Edenwold No. 158, SK · Regina East, Saskatchewan
- Contract
Enterprise Infrastructure: Demonstrated capability in technical security solution design across enterprise networks, storage systems, data centers, and multi-platform server topologies.
Added 1 hour ago
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Specialist II TIS Application Observability
Enbridge
Calgary, AB · Edmonton, AB · Toronto, ON
- Full-time
…excellence, innovation, and sustainable growth. We are seeking a Specialist II, TIS Application Observability to serve as the technical authority for our enterprise observability platform…
Added 1 hour ago
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Forward Deployed Engineer, Infrastructure Specialist (North America)
Cohere
Remote, Canada
- Full-time
- Remote
North is Cohere's cutting-edge AI workspace platform, designed to revolutionize the way enterprises utilize AI. It offers a secure and customizable environment, allowing companies to deploy…
Added 1 hour ago
RB
Client Advisor
Royal Bank of Canada
Thunder Bay, ON
- Full-time
…on-boarding a new client, or referring a complex opportunity to a specialist, your expertise will contribute to creating meaningful and memorable client experiences to drive client…
Added 1 hour ago
RB
Banking Advisor
Royal Bank of Canada
Swift Current No. 137, SK · SWIFT CURRENT, Saskatchewan
- Full-time
…on-boarding a new client, or referring a complex opportunity to a specialist, your expertise will contribute to creating meaningful and memorable client experiences to drive client…
Added 2 hours ago
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Idenitity Access Provisioning Specialist-CyberArk/Sailpoint/Banking
BeachHead
Toronto, ON
- $47.1 to $56.52 CAD / hour
- Contract
Working with one of our top financial clients, this role calls for an Idenitity Access Provisioning Specialist-CyberArk/Sailpoint/Banking to support enterprise-wide identity and access…
Added 2 hours ago
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Marketing Administrator
Napoleon
Barrie, ON
- Full-time
Administration of the Napoleon’s Dealer COOP Claims platform, includes providing superior customer experience
Added 2 hours ago
MO
Credit Operations Specialist
Meridian OneCap Credit Corp.
Toronto, ON · Etobicoke, ON
- Full-time
Supports transformation initiatives by identifying operational inefficiencies, analyzing credit workflows, and recommending data-driven solutions.
Added 2 hours ago
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Production Support Specialist
Hays
Toronto, ON
- Contract
…Site Reliability Engineering (SRE) improvements focused on platform stability. The position will represent the production organization in application design reviews and operational…
Added 2 hours ago
Account Manager
Mentimeter
Toronto, ON
…better. Through interaction, insights and recommendations, its platform helps organizations turn participation into better understanding and stronger…
Added 3 hours ago
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Banking Advisor
RBC
Regina, SK
- Full-time
…on-boarding a new client, or referring a complex opportunity to a specialist, your expertise will contribute to creating meaningful and memorable client experiences to drive client…
Added 3 hours ago
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Banking Advisor
RBC
Swift Current, SK
- Full-time
…on-boarding a new client, or referring a complex opportunity to a specialist, your expertise will contribute to creating meaningful and memorable client experiences to drive client…
Added 3 hours ago
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Mortgage Specialist Assistant
RBC
AB
- Full-time
As a Mortgage Specialist assistant you will support a top producing Mortgage Specialist in meeting sales objectives and related activities by providing value added administrative service…
Added 3 hours ago
RB
Banking Advisor
Royal Bank of Canada
Regina, SK
- Full-time
…on-boarding a new client, or referring a complex opportunity to a specialist, your expertise will contribute to creating meaningful and memorable client experiences to drive client…
Added 3 hours ago
RB
Associate Director, Operational Resilience
Royal Bank of Canada
Toronto, ON
- Full-time
…to assess the effectiveness of resilience programs, provide data-driven insights to support strategic decision-making, and facilitate scenario testing to evaluate organizational…
Added 3 hours ago
RB
Client Advisor
Royal Bank of Canada
Melfort, SK
- Part-time
…on-boarding a new client, or referring a complex opportunity to a specialist, your expertise will contribute to creating meaningful and memorable client experiences to drive client…
Added 3 hours ago
RB
Client Advisor
Royal Bank of Canada
Regina, SK
- Part-time
…on-boarding a new client, or referring a complex opportunity to a specialist, your expertise will contribute to creating meaningful and memorable client experiences to drive client…

Jumbo Interactive

Paid Media Specialist

Calgary, AB, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Sep 1, 2026

Original job description

Stride is a full-service lottery and fundraising organization that helps charitable and non-profit organizations generate revenue through professionally managed lottery programs across Canada.

For more than 30 years, Stride has brought together the strategy, marketing, technology, customer service, finance, operations, regulatory expertise, and project management required to plan, launch, and operate successful lottery campaigns. We work with foundations, healthcare organizations, and other mission-driven organizations to generate significant funding for healthcare initiatives, research, and community services.

The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities

· Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule

· Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance

· Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms

· Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels

· Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions

· Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.

· Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance

· Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners

· Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements

· Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting

· Develop, maintain, and distributed ad trafficking schedules

· Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution

· Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements

· Analyze test results and translate findings into actional recommendations to continuously improve the media strategy

· Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs

· Traffic assets to vendors and platforms

· Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives

· Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets

· Develop campaign reports and performance analyses and translate them into clear insights and recommendations

· Build and maintain strong relationships with media vendors and serve as the primary point of contact

· Collaborate with both internal and external teams to ensure seamless delivery of paid media strategy

· Support other marketing initiatives as needed

Requirements

· 3+ years of experience in paid media, digital marketing, media buying, performance marketing, or a related role

· 2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting

· 2+ years of hands-on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.

· Post-secondary education in marketing, communications, advertising, business, or a related field

· Strong communication and negotiation skills

· Strong research skills and planning abilities

· Capable of balancing multiple campaigns, deadlines, platforms and stakeholders

· Working knowledge of Google Tag Manager

· Experience developing, executing, evaluating A/B or other structured campaign tests

· High attention to detail

· Collaborative working style and the ability to work effectively with both internal and external teams

· Ability to work independently and exercise good judgment while knowing when to seek input or escalate issues

· Growth-minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behavior

· Experience coordinating or purchasing traditional media would be considered an asset

· Agency experience would be considered an asset

Find Your Freedom at Stride:

At Stride, we're all about ensuring our team thrives as a valued member, look forward to:

Commitment to Diversity, Equity and Inclusion across the employee career journey,
An Employee Assistance Program where you can access counselling and coaching sessions,
Focus on talent management, including career and skills development,
Health & Wellbeing activities,

Candidates who are offered a position will be required to complete pre-employment checks

We are a 2026 Circle Back Initiative Gold Employer – we commit to respond to every applicant

Apply About employer

More about this job

Responsibilities

The Paid Media Specialist is responsible for the end-to-end planning, execution, and optimization of integrated paid media campaigns across traditional and digital channels. They will manage media budgets, analyze performance data, and collaborate with internal teams to ensure campaign objectives are met.

Requirements

Candidates must have at least 3 years of experience in paid media or digital marketing and 2 years of hands-on experience with Google Ads, Meta Ads, and Google Analytics. A post-secondary education in marketing, communications, or a related field is required.

Skills

Paid media strategy
Media buying
Google Ads
Meta Ads
Google Analytics
Google Tag Manager
Campaign optimization
Performance reporting
Ad trafficking
Budget management
Data analysis
Market research
Negotiation
Digital marketing
Conversion tracking

Benefits

Diversity, Equity and Inclusion initiatives
Employee Assistance Program
Career and skills development
Health and wellbeing activities

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
Digital Marketing
Media Buying
Performance Marketing
Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Programmatic
Display Networks
Ad Trafficking
UTM Parameters
Conversion Tracking
A/B Testing
Market Research
Budget Management
Media Strategy
Campaign Reporting
Vendor Management

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