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Added 6 mins ago
Instructional Design Specialist
Government of Alberta
AB
Reporting to the Senior Training Business Analyst, as the Instructional Design Specialist, you will bring your expertise in adult learning and instructional design to support…
Added 6 mins ago
MD
Clinic Network Specialist, Planner Principal State
Minnesota Direct Care and Treatment
Saint-Paul, NB · St.-Paul, NB
- Full-time
The Sage Screening Programs within the Health Promotion and Chronic Disease (HPCD) division seek a Clinic Systems Specialist to lead statewide planning and coordination that strengthens…
Added 21 mins ago
Q
Senior Revenue Enablement Specialist, Digital
Quadient
Markham, ON
- $90,000 to $100,000 CAD / year
- Full-time
We are looking for an experienced and results-driven Senior Revenue Enablement Specialist, Digital to join our global Revenue Enablement team.
Added 36 mins ago
Senior Technology Specialist, Core Systems Developer
Equitable
Waterloo, ON
To continually improve delivery and release practices to deliver quality software and reduce cycle time of release
Added 36 mins ago
K
Payroll Specialist
Kelly
Calgary, AB
- Contract
We are seeking an experienced Payroll Specialist to join a dynamic payroll team in Calgary. Reporting to the Payroll Manager, you will play a key role in processing payroll for Canadian…
Added 1 hour ago
W
Senior Process Engineer - Uranium Processing Specialist
Wood
Saskatoon, SK
- $157,000 to $192,000 CAD / year
- Full-time
Wood currently has an exciting opportunity for a Senior Process Engineer - Uranium Processing Specialist at any of our Wood offices in BC, AB, or SK. Reporting to the Process Department…
Added 1 hour ago
JE
Technology Manager
Just Eat Takeaway.com
ON
- Full-time
Then Just Eat Takeaway.com might be the place for you. We’re a leading global online food delivery platform, and our vision is to empower everyday convenience.
Added 1 hour ago
JW
Benefits Specialist
Jamieson Wellness Inc.
Toronto, ON · Greater Toronto Area, Canada
- $75,000 to $84,000 CAD / year
- Contract
The Benefits Specialist is responsible for the day-to-day administration and delivery of employee benefits, retirement and wellness programs across Canada and the US. The role supports plan…
Added 1 hour ago
Q
Senior Revenue Enablement Specialist, Digital
Quadient
Markham, ON
- $90,000 to $100,000 CAD / year
- Full-time
We are looking for an experienced and results-driven Senior Revenue Enablement Specialist, Digital to join our global Revenue Enablement team.
Added 1 hour ago
IG
Investment Banking Specialist
Infotree Global Solutions
Montreal, QC
- Contract
Ensure prompt and thorough resolution of all client issues and recommend improvements in policies and procedures with the ultimate goal of continually improving our service delivery.
Added 1 hour ago
C
Manager, Talent
Chemtrade
Toronto, ON
- Other
Own the integrated annual talent calendar and coordinate the timing, dependencies, communications, and delivery of major talent programs and processes.
Added 1 hour ago
2S
Asset Management Specialist
24 Seven Talent
Toronto, ON
- Contract
…sample management, photography production, and digital content delivery. This role involves coordinating inventory, tracking project timelines, and collaborating with internal teams and…
Added 1 hour ago
ER
Product Development Specialist / Spécialiste, développement de produits
Earth Rated
Montreal, QC
- Full-time
As Product Development Specialist, you will be the engine behind Earth Rated's portfolio evolution - identifying, prioritizing and executing product renovations, extensions and high-impact…
Added 1 hour ago
Senior Product Development Engineering Specialist - Design Support & Sustaining
Trudell Medical Group
London, ON
SENIOR PRODUCT DEVELOPMENT ENGINEERING SPECIALIST – DESIGN SUPPORT & SUSTAINING
Added 1 hour ago
SH
Communications Coordinator - Communications (CON)
Scarborough Health Network
Toronto, ON · Consilium Place
- Full-time
…role includes dynamic content creation and coordinating its delivery across many multimedia channels - with a focus on high quality, innovative and effective storytelling and promotion to…
Added 2 hours ago
M
Rail Operations Specialist
Metrolinx
Canada
- Full-time
Our Network Operations Planning team is looking for a Rail Operations Specialist. This position is accountable for representing GO and UPE rail operations, supporting the review and…
Added 2 hours ago
Delivery Specialist Wireline
Rogers Communications
Calgary, AB · Toronto, ON
The Customer Delivery Specialist (DS) is responsible for proactive assignment and management of Rogers for Business customer orders, ensuring that customer delivery requirements are…
Added 2 hours ago
HO
Full-Stack Developer (Digital Product Developer)
House of Commons (Canada) / Chambre des communes (Canada)
Ottawa, ON
- Full-time
Experience with Agile delivery methodologies;
Added 2 hours ago
HO
Intermediate Full-Stack Developer (Intermediate Digital Product Developer)
House of Commons (Canada) / Chambre des communes (Canada)
Ottawa, ON
- Full-time
Intermediate Full-Stack Developers play a key role in the delivery and evolution of digital products and services that support the parliamentary community. They are responsible for…
Added 2 hours ago
HO
Senior Full-Stack Developer (Senior Digital Product Developer)
House of Commons (Canada) / Chambre des communes (Canada)
Ottawa, ON
- Full-time
…including ServiceNow-based solutions, they help modernize service delivery, streamline business processes, and improve the digital experience for users across the…
Added 2 hours ago
D
Communications Manager
Dexian
Toronto, ON
- Contract
Our client is seeking an experienced Communications Specialist V to support project initiatives within its Global Security and Defence business unit. The successful candidate will…
Added 2 hours ago
HO
Senior Full-Stack Developer (Senior Digital Product Developer)
House of Commons of Canada Chambre des communes du Canada
Ottawa, ON
- Full-time
…including ServiceNow-based solutions, they help modernize service delivery, streamline business processes, and improve the digital experience for users across the…
Added 3 hours ago
HO
Full-Stack Developer (Digital Product Developer)
House of Commons of Canada Chambre des communes du Canada
Ottawa, ON
- Full-time
Experience with Agile delivery methodologies;
Added 3 hours ago
HO
Intermediate Full-Stack Developer (Intermediate Digital Product Developer)
House of Commons of Canada Chambre des communes du Canada
Ottawa, ON
- Full-time
Intermediate Full-Stack Developers play a key role in the delivery and evolution of digital products and services that support the parliamentary community. They are responsible for…
Added 3 hours ago
CN
Talent Acquisition Specialist
Canadian North
Ottawa, ON
- Full-time
Reporting to the Manager, Talent Acquisition, the Talent Acquisition Specialist plays an essential role in sourcing, attracting, and hiring exceptional talent to drive the growth and…

Jumbo Interactive

Paid Media Specialist

Calgary, AB, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Sep 1, 2026

Original job description

Stride is a full-service lottery and fundraising organization that helps charitable and non-profit organizations generate revenue through professionally managed lottery programs across Canada.

For more than 30 years, Stride has brought together the strategy, marketing, technology, customer service, finance, operations, regulatory expertise, and project management required to plan, launch, and operate successful lottery campaigns. We work with foundations, healthcare organizations, and other mission-driven organizations to generate significant funding for healthcare initiatives, research, and community services.

The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities

· Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule

· Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance

· Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms

· Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels

· Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions

· Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.

· Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance

· Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners

· Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements

· Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting

· Develop, maintain, and distributed ad trafficking schedules

· Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution

· Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements

· Analyze test results and translate findings into actional recommendations to continuously improve the media strategy

· Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs

· Traffic assets to vendors and platforms

· Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives

· Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets

· Develop campaign reports and performance analyses and translate them into clear insights and recommendations

· Build and maintain strong relationships with media vendors and serve as the primary point of contact

· Collaborate with both internal and external teams to ensure seamless delivery of paid media strategy

· Support other marketing initiatives as needed

Requirements

· 3+ years of experience in paid media, digital marketing, media buying, performance marketing, or a related role

· 2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting

· 2+ years of hands-on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.

· Post-secondary education in marketing, communications, advertising, business, or a related field

· Strong communication and negotiation skills

· Strong research skills and planning abilities

· Capable of balancing multiple campaigns, deadlines, platforms and stakeholders

· Working knowledge of Google Tag Manager

· Experience developing, executing, evaluating A/B or other structured campaign tests

· High attention to detail

· Collaborative working style and the ability to work effectively with both internal and external teams

· Ability to work independently and exercise good judgment while knowing when to seek input or escalate issues

· Growth-minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behavior

· Experience coordinating or purchasing traditional media would be considered an asset

· Agency experience would be considered an asset

Find Your Freedom at Stride:

At Stride, we're all about ensuring our team thrives as a valued member, look forward to:

Commitment to Diversity, Equity and Inclusion across the employee career journey,
An Employee Assistance Program where you can access counselling and coaching sessions,
Focus on talent management, including career and skills development,
Health & Wellbeing activities,

Candidates who are offered a position will be required to complete pre-employment checks

We are a 2026 Circle Back Initiative Gold Employer – we commit to respond to every applicant

Apply About employer

More about this job

Responsibilities

The Paid Media Specialist is responsible for the end-to-end planning, execution, and optimization of integrated paid media campaigns across traditional and digital channels. They will manage media budgets, analyze performance data, and collaborate with internal teams to ensure campaign objectives are met.

Requirements

Candidates must have at least 3 years of experience in paid media or digital marketing and 2 years of hands-on experience with Google Ads, Meta Ads, and Google Analytics. A post-secondary education in marketing, communications, or a related field is required.

Skills

Paid media strategy
Media buying
Google Ads
Meta Ads
Google Analytics
Google Tag Manager
Campaign optimization
Performance reporting
Ad trafficking
Budget management
Data analysis
Market research
Negotiation
Digital marketing
Conversion tracking

Benefits

Diversity, Equity and Inclusion initiatives
Employee Assistance Program
Career and skills development
Health and wellbeing activities

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
Digital Marketing
Media Buying
Performance Marketing
Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Programmatic
Display Networks
Ad Trafficking
UTM Parameters
Conversion Tracking
A/B Testing
Market Research
Budget Management
Media Strategy
Campaign Reporting
Vendor Management

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