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Added 5 mins ago
CM
Mental Health Clinician, 1st Step Team
Canadian Mental Health Association, Waterloo Wellington
Canada
- Full-time
Career Development Opportunities: Our wide range of services and supports allows for varied opportunities for career growth. Our multi-disciplinary approach to care offers cross…
Added 5 mins ago
VS
Startup Cofounder | Industry Expert
V1 Studio
Montreal, QC
- Contract
A business leader or manager with experience leading teams, projects, operations, or strategic initiatives.
Added 5 mins ago
OI
Senior Organizational Change Manager
OXARO Inc.
Ottawa, ON
- Full-time
Career Growth: As a fast-growing company, we offer significant opportunities for professional development and career advancement.
Added 5 mins ago
TM
Industry Relations & Business Development Lead
Toronto Metropolitan University
Brampton, ON
- Full-time
Build Partnerships. Drive Business Growth. Shape the Future of Cybersecurity.
Added 5 mins ago
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Manager, Partnerships
Canadian Hockey League
Toronto, ON
- Full-time
The Manager, Partnerships is responsible for managing assigned partner relationships, developing and executing marketing activations, and ensuring the successful delivery of contractual…
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Community Manager (EN/FR)
Rethink
Toronto, ON · Greater Toronto Area, Canada
- Full-time
The Community Manager (EN/FR) is responsible for daily publishing, active listening, and front-line community engagement across all brand handles in English and French.
Added 5 mins ago
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Finance Manager
Vaco
Toronto, ON
- $100,000 to $120,000 CAD / year
- Full-time
Join a global organization with continued growth and strong demand across the travel sector
Added 5 mins ago
DE
Area Operations Manager Eastern Region
DHL Express
Montreal, QC
- Full-time
DHL Express currently has an opening for an Area Operations Manager for the Eastern Region. You will lead and direct all phases of the Company’s Operations within the provinces of Quebec…
Added 5 mins ago
WW
Business Development Manager
World Wide Textile(Kaiserma Group)
Mississauga, ON
- Full-time
Loyalty Staffing Solutions Inc. is looking for an experienced, results-driven Business Development Manager to help expand our client base and build long-term business relationships across…
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Resident Manager
Boardwalk
London, ON
- Full-time
Demonstrates a growth mindset, a positive attitude, enthusiasm and assertiveness
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Property & Maintenance Manager
Scotlynn
Brantford, ON
- Full-time
With the continued growth in the industry, Scotlynn is currently hiring a Property & Maintenance Manager for our locations in Simcoe & Brantford, ON. This role will oversee the functions of…
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Director, Marketing
veritree
Vancouver, BC
- $150,000 to $250,000 CAD / year
- Full-time
Inbound is a growth engine. Integrated campaigns are bringing new buyers to us, with defined funnel stages, targets, and lead handoffs agreed with Sales. Marketing-sourced qualified…
Added 5 mins ago
CW
Business Office Coordinator
Canadian Wealth Inc.
Calgary, AB
- Full-time
As a Business Administrative Coordinator, you will work directly alongside our Operations Manager, supporting daily business activities while collaborating with multiple departments across…
Added 5 mins ago
AG
Campaign Manager, Search
Adelphi Group
Toronto, ON
- Full-time
As a Manager, Paid Search Activation, you will own the execution and performance of paid social campaigns across key platforms including Google Ads, Bing Ads, Amazon Search Ads, ensuring…
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AH
Systems Engineer
Argonauts Holdings Limited Partnership
Toronto, ON · Scotiabank Arena
- Full-time
Reporting to the Senior Manager, Venue Technology & Broadcast Systems, the Systems Engineer will contribute to the design, support and maintenance of all production, broadcast, and venue…
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Kitchen - Cook
Calgary Drop-In Centre (the DI)
Calgary, AB
Reports To: Manager, Food & Volunteer Services or Kitchen Supervisor
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Talent Attraction & Employer Branding Specialist
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Mississauga, ON
…promise the company makes to its people: the mix of purpose, growth, culture, and rewards that defines what it is like to work here and why top talent should choose and stay with Greenfield…
Added 5 mins ago
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Senior Planner and Scheduler
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Ottawa, ON · ON · Ontario Projects
- Full-time
…experience from project control, site superintendent, project manager, project coordinator, and field…
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Senior Project Manager - Land Development
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Markham, ON
- Full-time
…unique opportunity to join a proven organization with unlimited growth…
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Product Manager - SOTI MobiControl
SOTI
Mississauga, ON
- $110,000 to $130,000 CAD / year
- Full-time
SOTI’s growth and success is a result of commitment to innovation through entrepreneurial culture and leadership. Employees are driven to make an impact, offer a unique value and most…
Added 5 mins ago
R
Marketing Manager, Client Communications
RBC
Toronto, ON
- Full-time
…workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel…
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Logistics & Security Field Coordinator (Construction)
PACT
ON · Mississauga, Ontario
…multi-year program is designed to address immediate passenger growth demands while preparing Canada’s largest airport for the future of air travel - including critical upgrades to airfield…
Added 5 mins ago
T
Customer Experience Associate
TD
Toronto, ON
- Part-time
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at…
Added 5 mins ago
T
Account Manager I
TD
Burlington, ON
- Full-time
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at…
Added 5 mins ago
T
Machine Learning Engineer II
TD
Toronto, ON
- Full-time
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at…

Jumbo Interactive

Paid Media Specialist

Calgary, AB, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Sep 1, 2026

Original job description

Stride is a full-service lottery and fundraising organization that helps charitable and non-profit organizations generate revenue through professionally managed lottery programs across Canada.

For more than 30 years, Stride has brought together the strategy, marketing, technology, customer service, finance, operations, regulatory expertise, and project management required to plan, launch, and operate successful lottery campaigns. We work with foundations, healthcare organizations, and other mission-driven organizations to generate significant funding for healthcare initiatives, research, and community services.

The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities

· Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule

· Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance

· Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms

· Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels

· Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions

· Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.

· Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance

· Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners

· Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements

· Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting

· Develop, maintain, and distributed ad trafficking schedules

· Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution

· Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements

· Analyze test results and translate findings into actional recommendations to continuously improve the media strategy

· Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs

· Traffic assets to vendors and platforms

· Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives

· Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets

· Develop campaign reports and performance analyses and translate them into clear insights and recommendations

· Build and maintain strong relationships with media vendors and serve as the primary point of contact

· Collaborate with both internal and external teams to ensure seamless delivery of paid media strategy

· Support other marketing initiatives as needed

Requirements

· 3+ years of experience in paid media, digital marketing, media buying, performance marketing, or a related role

· 2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting

· 2+ years of hands-on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.

· Post-secondary education in marketing, communications, advertising, business, or a related field

· Strong communication and negotiation skills

· Strong research skills and planning abilities

· Capable of balancing multiple campaigns, deadlines, platforms and stakeholders

· Working knowledge of Google Tag Manager

· Experience developing, executing, evaluating A/B or other structured campaign tests

· High attention to detail

· Collaborative working style and the ability to work effectively with both internal and external teams

· Ability to work independently and exercise good judgment while knowing when to seek input or escalate issues

· Growth-minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behavior

· Experience coordinating or purchasing traditional media would be considered an asset

· Agency experience would be considered an asset

Find Your Freedom at Stride:

At Stride, we're all about ensuring our team thrives as a valued member, look forward to:

Commitment to Diversity, Equity and Inclusion across the employee career journey,
An Employee Assistance Program where you can access counselling and coaching sessions,
Focus on talent management, including career and skills development,
Health & Wellbeing activities,

Candidates who are offered a position will be required to complete pre-employment checks

We are a 2026 Circle Back Initiative Gold Employer – we commit to respond to every applicant

Apply About employer

More about this job

Responsibilities

The Paid Media Specialist is responsible for the end-to-end planning, execution, and optimization of integrated paid media campaigns across traditional and digital channels. They will manage media budgets, analyze performance data, and collaborate with internal teams to ensure campaign objectives are met.

Requirements

Candidates must have at least 3 years of experience in paid media or digital marketing and 2 years of hands-on experience with Google Ads, Meta Ads, and Google Analytics. A post-secondary education in marketing, communications, or a related field is required.

Skills

Paid media strategy
Media buying
Google Ads
Meta Ads
Google Analytics
Google Tag Manager
Campaign optimization
Performance reporting
Ad trafficking
Budget management
Data analysis
Market research
Negotiation
Digital marketing
Conversion tracking

Benefits

Diversity, Equity and Inclusion initiatives
Employee Assistance Program
Career and skills development
Health and wellbeing activities

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
Digital Marketing
Media Buying
Performance Marketing
Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Programmatic
Display Networks
Ad Trafficking
UTM Parameters
Conversion Tracking
A/B Testing
Market Research
Budget Management
Media Strategy
Campaign Reporting
Vendor Management

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