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Added 9 mins ago
MD
Information Technology Specialist 5 - Unified Communications & Collaboration Architect
Minnesota Direct Care and Treatment
Saint-Paul, NB · St.-Paul, NB
- Full-time
Job Class: Information Technology Specialist 5
Added 9 mins ago
I
Sr.Consultant(e) en sémantique des données de santé/Senior Advisor Health Data Semantics
IQVIA
Montreal, QC
- Full-time
Added 23 mins ago
A
AIR TRAFFIC MANAGEMENT PRODUCT SPECIALIST II
Adacel
Montreal, QC
- Full-time
Added 23 mins ago
SM
Registered Practical Nurse, Pediatric Clinic
St. Michael's Hospital
Toronto, ON
- Part-time
…family with appropriate resources as needed in order to ensure implementation of the care plan is…
Added 39 mins ago
Commercial Auto Underwriting Specialist
Gore Mutual Insurance
Cambridge, ON · Toronto, ON
The Commercial Auto Underwriting Specialist - Auto is responsible for the underwriting integrity of the Auto portfolio. They are a technical lead for Auto underwriters and are responsible…
Added 39 mins ago
S
Talent Acquisition Senior Specialist
Savaria
Toronto, ON · Greater Toronto Area, Canada
- $75,000 to $105,000 CAD / year
- Full-time
As our Talent Acquisition Senior Specialist, you will play a critical role in attracting, engaging, and hiring top talent across North America. This is a hands-on recruitment role focused…
Added 55 mins ago
R
Associate Director, Operational Resilience
RBC
Toronto, ON
- Full-time
…program, including executing key program components, coordinating implementation activities, and ensuring the program operates effectively across business…
Added 55 mins ago
Warehouse Automation Specialist
Hilton Food Group Plc
Brantford, ON
The Warehouse Automation Specialist is responsible for maintaining inventory integrity, system functionality and operational continuity across automated and manual warehouse operations…
Added 55 mins ago
CB
Accounts Payable Specialist
Cassels Brock & Blackwell LLP
Calgary, AB
- Full-time
Our Calgary office is currently recruiting for an Accounts Payable Specialist in our Accounting Department, reporting to the Accounts Payable Supervisor. This role requires a candidate who…
Added 55 mins ago
GM
Commercial Auto Underwriting Specialist
Gore Mutual Insurance
Toronto, ON
- Full-time
The Commercial Auto Underwriting Specialist - Auto is responsible for the underwriting integrity of the Auto portfolio. They are a technical lead for Auto underwriters and are responsible…
Added 55 mins ago
P
Product Specialist
PolicyAdvisor
Oakville, ON
- $60,000 to $70,000 USD / year
- Full-time
Act as a bridge between business, operations, and technology teams to ensure successful implementation and delivery
Added 55 mins ago
GM
Commercial Auto Underwriting Specialist
Gore Mutual Insurance
Cambridge, ON
- Full-time
The Commercial Auto Underwriting Specialist - Auto is responsible for the underwriting integrity of the Auto portfolio. They are a technical lead for Auto underwriters and are responsible…
Added 1 hour ago
O
Product Launch Specialist, HealthTech SaaS
OceanMD
Toronto, ON
- Full-time
Improve access to care by replacing faxes, displaying wait times, and reducing the time to process and access specialist referrals.
Added 1 hour ago
TR
Specialist, Engineering Change
Tokai Rika Group
Tecumseh, ON
- Full-time
Chairing the weekly engineering change meeting to determine implementation details for new changes and confirm adherence to the schedule for changes in process.
Added 1 hour ago
TB
Specialist, Challenger Baseball
Toronto Blue Jays
Toronto, ON
- Full-time
The Jays Care Foundation is looking for a Specialist, Challenger Baseball
Added 1 hour ago
JS
Product Support Technical Specialist
Jonas Software
Markham, ON · Canada - Markham - Ontario
- Full-time
We are seeking a Product Support Technical Specialist (Tier 2) to join our Club Software Support Team. This is a pivotal role for a technically strong support professional who thrives in…
Added 1 hour ago
JC
Product Support Technical Specialist
Jonas Club Software
Markham, ON · Canada - Markham - Ontario
- Full-time
We are seeking a Product Support Technical Specialist (Tier 2) to join our Club Software Support Team. This is a pivotal role for a technically strong support professional who thrives in…
Added 1 hour ago
MD
Clinic Network Specialist, Planner Principal State
Minnesota Direct Care and Treatment
Saint-Paul, NB · St.-Paul, NB
- Full-time
The Sage Screening Programs within the Health Promotion and Chronic Disease (HPCD) division seek a Clinic Systems Specialist to lead statewide planning and coordination that strengthens…
Added 1 hour ago
WU
Human Resources Specialist
Western University
London, ON
- Full-time
The Human Resources (HR) Specialist is responsible for the development and implementation of a broad range of human resources processes and strategies to ensure highly efficient,…
Added 1 hour ago
Q
Senior Revenue Enablement Specialist, Digital
Quadient
Markham, ON
- $90,000 to $100,000 CAD / year
- Full-time
We are looking for an experienced and results-driven Senior Revenue Enablement Specialist, Digital to join our global Revenue Enablement team.
Added 1 hour ago
WM
Operations Specialist (Part-time, Second Shift)
Waste Management, Inc.
Forest, ON
- Part-time
At WM, the Operations Specialist for Collections provides advanced clerical and administrative support to departmental Managers and assists in coordinating all aspects of daily operations.
Added 1 hour ago
NI
Information Security Specialist
Nityo Infotech
Toronto, ON
- Contract
Role Title: Information Security Specialist (Segregation of Duties)
Added 1 hour ago
BS
Information Security Analyst
Brainhunter Systems Ltd
Toronto, ON
- Contract
The Information Security Specialist, Authentication services is responsible for the design, implementation, and operation of secure, scalable authentication and identity solutions across…
Added 1 hour ago
FD
Représentant(e) au développement des affaires / Business Development Representative
Firme drh - Recrutement
Montreal, QC
- Full-time
Contribute to the implementation of HubSpot and ensure rigorous use of the CRM;
Added 1 hour ago
TI
Specialist, Engineering Change
TRAM, Inc.
Tecumseh, ON
- Full-time
Chairing the weekly engineering change meeting to determine implementation details for new changes and confirm adherence to the schedule for changes in process

Jumbo Interactive

Paid Media Specialist

Calgary, AB, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Sep 1, 2026

Original job description

Stride is a full-service lottery and fundraising organization that helps charitable and non-profit organizations generate revenue through professionally managed lottery programs across Canada.

For more than 30 years, Stride has brought together the strategy, marketing, technology, customer service, finance, operations, regulatory expertise, and project management required to plan, launch, and operate successful lottery campaigns. We work with foundations, healthcare organizations, and other mission-driven organizations to generate significant funding for healthcare initiatives, research, and community services.

The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities

· Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule

· Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance

· Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms

· Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels

· Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions

· Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.

· Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance

· Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners

· Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements

· Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting

· Develop, maintain, and distributed ad trafficking schedules

· Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution

· Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements

· Analyze test results and translate findings into actional recommendations to continuously improve the media strategy

· Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs

· Traffic assets to vendors and platforms

· Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives

· Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets

· Develop campaign reports and performance analyses and translate them into clear insights and recommendations

· Build and maintain strong relationships with media vendors and serve as the primary point of contact

· Collaborate with both internal and external teams to ensure seamless delivery of paid media strategy

· Support other marketing initiatives as needed

Requirements

· 3+ years of experience in paid media, digital marketing, media buying, performance marketing, or a related role

· 2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting

· 2+ years of hands-on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.

· Post-secondary education in marketing, communications, advertising, business, or a related field

· Strong communication and negotiation skills

· Strong research skills and planning abilities

· Capable of balancing multiple campaigns, deadlines, platforms and stakeholders

· Working knowledge of Google Tag Manager

· Experience developing, executing, evaluating A/B or other structured campaign tests

· High attention to detail

· Collaborative working style and the ability to work effectively with both internal and external teams

· Ability to work independently and exercise good judgment while knowing when to seek input or escalate issues

· Growth-minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behavior

· Experience coordinating or purchasing traditional media would be considered an asset

· Agency experience would be considered an asset

Find Your Freedom at Stride:

At Stride, we're all about ensuring our team thrives as a valued member, look forward to:

Commitment to Diversity, Equity and Inclusion across the employee career journey,
An Employee Assistance Program where you can access counselling and coaching sessions,
Focus on talent management, including career and skills development,
Health & Wellbeing activities,

Candidates who are offered a position will be required to complete pre-employment checks

We are a 2026 Circle Back Initiative Gold Employer – we commit to respond to every applicant

Apply About employer

More about this job

Responsibilities

The Paid Media Specialist is responsible for the end-to-end planning, execution, and optimization of integrated paid media campaigns across traditional and digital channels. They will manage media budgets, analyze performance data, and collaborate with internal teams to ensure campaign objectives are met.

Requirements

Candidates must have at least 3 years of experience in paid media or digital marketing and 2 years of hands-on experience with Google Ads, Meta Ads, and Google Analytics. A post-secondary education in marketing, communications, or a related field is required.

Skills

Paid media strategy
Media buying
Google Ads
Meta Ads
Google Analytics
Google Tag Manager
Campaign optimization
Performance reporting
Ad trafficking
Budget management
Data analysis
Market research
Negotiation
Digital marketing
Conversion tracking

Benefits

Diversity, Equity and Inclusion initiatives
Employee Assistance Program
Career and skills development
Health and wellbeing activities

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
Digital Marketing
Media Buying
Performance Marketing
Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Programmatic
Display Networks
Ad Trafficking
UTM Parameters
Conversion Tracking
A/B Testing
Market Research
Budget Management
Media Strategy
Campaign Reporting
Vendor Management

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