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Added 3 mins ago
CF
IT Change Management and Release Engineer II
CI Financial
Toronto, ON
- Full-time
Support users of the on-prem CI/CD platform including GIT for version control
Added 3 mins ago
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Customer Experience Associate - Moncton Downlown
TD
Moncton, NB
- Part-time
…career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you…
Added 3 mins ago
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Audit Manager I, TD Securities (1149)
TD
Toronto, ON
- Full-time
…based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational…
Added 3 mins ago
T
Personal Banking Associate (Full time) - Jean-Talon & Querbes
TD
Montreal, QC
- Full-time
…based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational…
Added 19 mins ago
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People Services AI Solutions & Configuration Lead
Manulife
Toronto, ON · Waterloo, ON
- Full-time
Working at the intersection of HR technology, AI innovation, employee experience, and platform capability, you will evaluate emerging technologies, translate business needs into scalable…
Added 1 hour ago
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Mortgage Agent
Pineapple
ON · Ontario, Canada
- Full-time
…experienced professional seeking unparalleled support, our platform, support, and culture is built to scale your business with speed, intelligence, and…
Added 1 hour ago
AA
Vice President, Business Development
AIP Asset Management
Winnipeg, MB · Greater Winnipeg Metropolitan Area
- Full-time
…private debt and access to late-stage private companies. AIP's platform includes the AIP Convertible Private Debt Fund LP and XIPO LP, giving qualified investors exposure to strategies…
Added 1 hour ago
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CRM Analyst
Sagard
Toronto, ON · Montreal, QC
- Full-time
Sagard is seeking a detail-oriented and technically curious CRM Analyst to support DealCloud as the firm’s core capital formation and investment deal pipeline platform.
Added 1 hour ago
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Senior Relationship Manager, Real Estate, SME
RBC
Blainville, QC
- Full-time
Deep products and services knowledge dependent on industry specialization
Added 1 hour ago
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Assistant Studio Manager
Orangetheory Fitness Canada
Port Moody, BC
- $18 to $22 USD / hour
- Full-time
Assistant Studio Manager: Orangetheory Fitness Vancouver
Added 2 hours ago
FR
Accounts Payable Associate
FirstService Residential Canada
Vancouver, BC
- Full-time
Administration of electronic invoice processing platform as needed
Added 2 hours ago
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IT Manager / Gestionnaire TI
Vention
Montreal, QC
- Full-time
…record time with the only hardware and software AI-powered platform built for the factory floor. Our technology powers over 25,000 machines across 4,000 factories across 5 continents and we…
Added 3 hours ago
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Customer Success Manager (AMER)
ApprovalMax
Toronto, ON
- Full-time
ApprovalMax is on the lookout for a motivated Customer Success Manager to join its dedicated Toronto team. In this role, you will act as a trusted advisor to our customers, helping them…
Added 3 hours ago
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Paid Media Specialist
Jumbo Interactive
Calgary, AB
- Full-time
· Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements
Added 3 hours ago
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Cloud Platform Engineer
Baseten
Toronto, ON
- $165,000 to $330,000 USD / year
- Full-time
…Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI…
Added 4 hours ago
SP
Bilingual Customer Success Manager (French/English-Speaking)
Salesforce Partner Canada
Montreal, QC
- Full-time
The Customer Success Manager (CSM) is a versatile expert responsible for ensuring high-value customers who purchase the Signature Success Plan achieve a significant return on their…
Added 4 hours ago
SC
Conventional Signalling Director
SYSTRA Canada
Toronto, ON
- Full-time
Experience operating at senior leadership level (Programme Manager / Delivery Director or equivalent)
Added 5 hours ago
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Remote Media Buyer
Huzzle
Remote, Canada
- Full-time
- Remote
Stay informed about emerging trends, platform updates, and best practices in paid media.
Added 5 hours ago
Senior Consultant / Manager, Financial Advisory
Teneo
Toronto, ON
…forces with the already established Strategy and Communications platform which has offices in Toronto, Montreal and Calgary. We are hiring at several…
Added 5 hours ago
RB
Assistant Branch Operations Manager
Royal Bank of Canada
Ottawa, ON
- Full-time
…Little Italy is looking for an Assistant Branch Operations Manager to join their team! The Assistant Branch Operations Manager fulfils a leadership role in the branch by providing…
Added 6 hours ago
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Remote TikTok Ads Specialist
Huzzle
Remote, Canada
- Full-time
- Remote
Stay up to date with TikTok advertising trends, algorithm changes, and platform best practices.
Added 7 hours ago
IC
VP, Life Operations
ivari Canada
Toronto, ON
- Full-time
Act as the key point of contact and relationship manager for ivari with our TPA.
Added 7 hours ago
ML
Sr. Health & Safety Manager
Maple Leaf Foods Inc
Mississauga, ON
- $122,000 to $172,000 CAD / year
- Full-time
…regulations. Develop and lead the rollout of a new safety management platform and modernize standard operating procedures to embed consistent, audit-ready practices…
Added 7 hours ago
O
Sr. Software Developer
OpenText
Richmond Hill, ON
- Full-time
At OpenText, AI is at the heart of everything we do - powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us…
Added 7 hours ago
RD
Technical Project Manager - AI
Randstad Digital
Montreal, QC · Greater Montreal Metropolitan Area
- $70 to $90 CAD / hour
- Contract
A top-tier financial institution is seeking an accomplished Senior Technical Project Manager to orchestrate high-impact technology initiatives across enterprise data platforms, financial…

Jumbo Interactive

Paid Media Specialist

Calgary, AB, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Posting language: English
Posted: Sep 1, 2026

Original job description

Stride is a full-service lottery and fundraising organization that helps charitable and non-profit organizations generate revenue through professionally managed lottery programs across Canada.

For more than 30 years, Stride has brought together the strategy, marketing, technology, customer service, finance, operations, regulatory expertise, and project management required to plan, launch, and operate successful lottery campaigns. We work with foundations, healthcare organizations, and other mission-driven organizations to generate significant funding for healthcare initiatives, research, and community services.

The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities

· Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule

· Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance

· Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms

· Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels

· Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions

· Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.

· Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance

· Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners

· Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements

· Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting

· Develop, maintain, and distributed ad trafficking schedules

· Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution

· Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements

· Analyze test results and translate findings into actional recommendations to continuously improve the media strategy

· Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs

· Traffic assets to vendors and platforms

· Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives

· Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets

· Develop campaign reports and performance analyses and translate them into clear insights and recommendations

· Build and maintain strong relationships with media vendors and serve as the primary point of contact

· Collaborate with both internal and external teams to ensure seamless delivery of paid media strategy

· Support other marketing initiatives as needed

Requirements

· 3+ years of experience in paid media, digital marketing, media buying, performance marketing, or a related role

· 2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting

· 2+ years of hands-on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.

· Post-secondary education in marketing, communications, advertising, business, or a related field

· Strong communication and negotiation skills

· Strong research skills and planning abilities

· Capable of balancing multiple campaigns, deadlines, platforms and stakeholders

· Working knowledge of Google Tag Manager

· Experience developing, executing, evaluating A/B or other structured campaign tests

· High attention to detail

· Collaborative working style and the ability to work effectively with both internal and external teams

· Ability to work independently and exercise good judgment while knowing when to seek input or escalate issues

· Growth-minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behavior

· Experience coordinating or purchasing traditional media would be considered an asset

· Agency experience would be considered an asset

Find Your Freedom at Stride:

At Stride, we're all about ensuring our team thrives as a valued member, look forward to:

Commitment to Diversity, Equity and Inclusion across the employee career journey,
An Employee Assistance Program where you can access counselling and coaching sessions,
Focus on talent management, including career and skills development,
Health & Wellbeing activities,

Candidates who are offered a position will be required to complete pre-employment checks

We are a 2026 Circle Back Initiative Gold Employer – we commit to respond to every applicant

Apply About employer

More about this job

Responsibilities

The Paid Media Specialist is responsible for the end-to-end planning, execution, and optimization of integrated paid media campaigns across traditional and digital channels. They will manage media budgets, analyze performance data, and collaborate with internal teams to ensure campaign objectives are met.

Requirements

Candidates must have at least 3 years of experience in paid media or digital marketing and 2 years of hands-on experience with Google Ads, Meta Ads, and Google Analytics. A post-secondary education in marketing, communications, or a related field is required.

Skills

Paid media strategy
Media buying
Google Ads
Meta Ads
Google Analytics
Google Tag Manager
Campaign optimization
Performance reporting
Ad trafficking
Budget management
Data analysis
Market research
Negotiation
Digital marketing
Conversion tracking

Benefits

Diversity, Equity and Inclusion initiatives
Employee Assistance Program
Career and skills development
Health and wellbeing activities

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
Digital Marketing
Media Buying
Performance Marketing
Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Programmatic
Display Networks
Ad Trafficking
UTM Parameters
Conversion Tracking
A/B Testing
Market Research
Budget Management
Media Strategy
Campaign Reporting
Vendor Management

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