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Added 4 mins ago
MI
Senior Associate Director, Debt Services
MUFG Investor Services
Toronto, ON
- $93,750 to $137,500 CAD / year
- Full-time
…service level agreements are met and quality is maintained. As a manager of people, this person has to be an effective leader and team builder to help foster healthy culture and staff…
Added 4 mins ago
NB
Content Marketing Advisor - Newsletter Products
National Bank of Canada
Montreal, QC
- Full-time
Within the Brand, Content and Media department, you are part of a content team of 5 colleagues and report to a senior manager. Our team stands out for its collaborative approach, openness…
Added 4 mins ago
NB
BANKING ADVISOR
National Bank of Canada
Lorraine, QC
- Part-time
…availability. This position reports to the Customer service Branch Manager or the Branch Manager. Every day, you will work with a team of a experts specialized in investment, credit,…
Added 4 mins ago
NB
BANKING ADVISOR
National Bank of Canada
Montreal, QC
- Full-time
…depending on team availability. This position reports to the Branch Manager. On a day-to-day basis, you’ll work with a team of experts specializing in investment, mortgage financing, and…
Added 4 mins ago
NB
Banking Advisor
National Bank of Canada
QC · Saint-Donat-de-Montcalm, QC
- Full-time
…depending on team availability. This position reports to the Branch Manager. On a day-to-day basis, you’ll work with a team of experts specializing in investment, mortgage financing, and…
Added 4 mins ago
NB
Content Marketing Advisor - Financial Literacy
National Bank of Canada
Montreal, QC
- Full-time
Within the Brand, Content and Media department, you are part of a content team of 5 colleagues and report to a senior manager. Our team stands out for its collaborative approach, openness…
Added 4 mins ago
NB
Chief Data Analyst
National Bank of Canada
Montreal, QC
- Full-time
You will be part of a team of 5 colleagues in the financial crime sector and will report to the Analytics Manager – Fraud risk Management. Our team stands out for its strong analytical…
Added 4 mins ago
NB
Banking Advisor
National Bank of Canada
Quebec, QC
- Full-time
…depending on team availability. This position reports to the Branch Manager. On a day-to-day basis, you’ll work with a team of experts specializing in investment, mortgage financing, and…
Added 4 mins ago
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Revenue Enablement Senior Manager/Director
EcoVadis
Toronto, ON
- Full-time
Build and scale programs that improve seller productivity, manager effectiveness, and execution across the GTM organization.
Added 4 mins ago
PC
Project Manager- Fiber requirements
Pyramid Consulting, Inc
Toronto, ON
- $80 to $95 CAD / hour
- Contract
Immediate need for a talented Project Manager- Fiber requirements. This is a 06+ Months Contract opportunity with long-term potential and is located in Toronto, ON (Hybrid). Please review…
Added 4 mins ago
YU
Assistant Dean Evaluation, Quality and Accreditation and Clinical Assistant, Clinical Associate or Clinical Full Professor
York University
Toronto, ON
- $87,000 to $168,750 CAD / year
- Other
Added 4 mins ago
CM
Mental Health Clinician, 1st Step Team
Canadian Mental Health Association, Waterloo Wellington
Canada
- Full-time
…psychosis and mental illness. This position reports to the Manager, 1st Step…
Added 4 mins ago
VS
Startup Cofounder | Industry Expert
V1 Studio
Montreal, QC
- Contract
A business leader or manager with experience leading teams, projects, operations, or strategic initiatives.
Added 4 mins ago
OI
Senior Organizational Change Manager
OXARO Inc.
Ottawa, ON
- Full-time
Added 4 mins ago
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RCI-ROCG-43883 Legal Analyst
Rangam
Mississauga, ON
- $33 to $35 CAD / hour
- Contract
Added 4 mins ago
TM
Industry Relations & Business Development Lead
Toronto Metropolitan University
Brampton, ON
- Full-time
…organizations, and key stakeholders. Working closely with the Senior Manager and internal teams, you’ll identify emerging opportunities, understand industry needs, and help shape…
Added 4 mins ago
CH
Manager, Partnerships
Canadian Hockey League
Toronto, ON
- Full-time
The Manager, Partnerships is responsible for managing assigned partner relationships, developing and executing marketing activations, and ensuring the successful delivery of contractual…
Added 4 mins ago
EC
Product Manager French Role
Experis Canada
Gatineau, QC
- Contract
🔍 WE'RE HIRING: Sr Product Manager – Enterprise Transformation (EMS) 🔍
Added 4 mins ago
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Community Manager (EN/FR)
Rethink
Toronto, ON · Greater Toronto Area, Canada
- Full-time
The Community Manager (EN/FR) is responsible for daily publishing, active listening, and front-line community engagement across all brand handles in English and French.
Added 4 mins ago
KR
AI Architect
KTek Resourcing
Toronto, ON
- Contract
Added 4 mins ago
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Finance Manager
Vaco
Toronto, ON
- $100,000 to $120,000 CAD / year
- Full-time
Reporting to the Corporate Controller, the Corporate Finance Manager will lead the corporate consolidated financial reporting and month-end close processes for a global organization. The…
Added 4 mins ago
DE
Area Operations Manager Eastern Region
DHL Express
Montreal, QC
- Full-time
DHL Express currently has an opening for an Area Operations Manager for the Eastern Region. You will lead and direct all phases of the Company’s Operations within the provinces of Quebec…
Added 4 mins ago
WW
Business Development Manager
World Wide Textile(Kaiserma Group)
Mississauga, ON
- Full-time
Loyalty Staffing Solutions Inc. is looking for an experienced, results-driven Business Development Manager to help expand our client base and build long-term business relationships across…
Added 4 mins ago
R
Data Steward (DB26A97)
Referment
Montreal, QC
- Full-time
This could suit a data steward, data governance analyst, business analyst or data-quality specialist from a bank, asset manager or market-data provider who wants to work closer to AI-driven…
Added 4 mins ago
B
Resident Manager
Boardwalk
London, ON
- Full-time

Jumbo Interactive

Paid Media Specialist

Calgary, AB, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Posting language: English
Posted: Sep 1, 2026

Original job description

Stride is a full-service lottery and fundraising organization that helps charitable and non-profit organizations generate revenue through professionally managed lottery programs across Canada.

For more than 30 years, Stride has brought together the strategy, marketing, technology, customer service, finance, operations, regulatory expertise, and project management required to plan, launch, and operate successful lottery campaigns. We work with foundations, healthcare organizations, and other mission-driven organizations to generate significant funding for healthcare initiatives, research, and community services.

The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities

· Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule

· Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance

· Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms

· Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels

· Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions

· Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.

· Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance

· Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners

· Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements

· Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting

· Develop, maintain, and distributed ad trafficking schedules

· Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution

· Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements

· Analyze test results and translate findings into actional recommendations to continuously improve the media strategy

· Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs

· Traffic assets to vendors and platforms

· Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives

· Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets

· Develop campaign reports and performance analyses and translate them into clear insights and recommendations

· Build and maintain strong relationships with media vendors and serve as the primary point of contact

· Collaborate with both internal and external teams to ensure seamless delivery of paid media strategy

· Support other marketing initiatives as needed

Requirements

· 3+ years of experience in paid media, digital marketing, media buying, performance marketing, or a related role

· 2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting

· 2+ years of hands-on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.

· Post-secondary education in marketing, communications, advertising, business, or a related field

· Strong communication and negotiation skills

· Strong research skills and planning abilities

· Capable of balancing multiple campaigns, deadlines, platforms and stakeholders

· Working knowledge of Google Tag Manager

· Experience developing, executing, evaluating A/B or other structured campaign tests

· High attention to detail

· Collaborative working style and the ability to work effectively with both internal and external teams

· Ability to work independently and exercise good judgment while knowing when to seek input or escalate issues

· Growth-minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behavior

· Experience coordinating or purchasing traditional media would be considered an asset

· Agency experience would be considered an asset

Find Your Freedom at Stride:

At Stride, we're all about ensuring our team thrives as a valued member, look forward to:

Commitment to Diversity, Equity and Inclusion across the employee career journey,
An Employee Assistance Program where you can access counselling and coaching sessions,
Focus on talent management, including career and skills development,
Health & Wellbeing activities,

Candidates who are offered a position will be required to complete pre-employment checks

We are a 2026 Circle Back Initiative Gold Employer – we commit to respond to every applicant

Apply About employer

More about this job

Responsibilities

The Paid Media Specialist is responsible for the end-to-end planning, execution, and optimization of integrated paid media campaigns across traditional and digital channels. They will manage media budgets, analyze performance data, and collaborate with internal teams to ensure campaign objectives are met.

Requirements

Candidates must have at least 3 years of experience in paid media or digital marketing and 2 years of hands-on experience with Google Ads, Meta Ads, and Google Analytics. A post-secondary education in marketing, communications, or a related field is required.

Skills

Paid media strategy
Media buying
Google Ads
Meta Ads
Google Analytics
Google Tag Manager
Campaign optimization
Performance reporting
Ad trafficking
Budget management
Data analysis
Market research
Negotiation
Digital marketing
Conversion tracking

Benefits

Diversity, Equity and Inclusion initiatives
Employee Assistance Program
Career and skills development
Health and wellbeing activities

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
Digital Marketing
Media Buying
Performance Marketing
Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Programmatic
Display Networks
Ad Trafficking
UTM Parameters
Conversion Tracking
A/B Testing
Market Research
Budget Management
Media Strategy
Campaign Reporting
Vendor Management

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