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Added 8 mins ago
B
Sales Manager - SaaS (OTE: upto 130k)
BoomerangFX
Mississauga, ON
- $85,000 to $100,000 CAD / year
- Full-time
BoomerangFX is a global healthcare technology company bringing SaaS, artificial intelligence and digital marketing together to help private-pay healthcare practices operate and grow.…
Added 8 mins ago
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Structural Section Manager
HDR
Toronto, ON
- Full-time
…you’ll help design the critical infrastructure that supports the digital age and shapes the spaces where people work, connect, and thrive. From high-performance data centers driving the…
Added 8 mins ago
Project Manager
The Canada Life Assurance Company
Toronto, ON
The Project Manager plays a critical role in leading digital transformation projects within the Technology PMO, delivering innovative solutions that modernize insurance benefits and…
Added 8 mins ago
Sr Project Manager
The Canada Life Assurance Company
Winnipeg, MB · London, ON · Toronto, ON
The Senior Project Manager plays a critical role in leading large, high-risk, multi-workstream digital transformation projects with significant business impact, within the Technology PMO,…
Added 1 hour ago
UO
Scientific Assistant
University of Victoria
Victoria, BC
- Full-time
…and by coordinating with other technical staff, such as the Manager of Laboratories (ML), Senior Scientific Assistants (SSAs), and Scientific Assistants (SAs), as needed for the day-to-day…
Added 2 hours ago
JI
Paid Media Specialist
Jumbo Interactive
Calgary, AB
- Full-time
For more than 30 years, Stride has brought together the strategy, marketing, technology, customer service, finance, operations, regulatory expertise, and project management required to…
Added 2 hours ago
K
Manager, Cybersecurity
KPMG
Calgary, AB
- Full-time
Our Calgary team is looking for highly motivated Cyber Security professionals at the Manager level to join our team! As a member of KPMG Canada’s cross-functional Cyber team, you will be…
Added 3 hours ago
NB
Senior Wealth Associate
National Bank of Canada
Toronto, ON
- Full-time
…advisors to ensure exceptional customer service and smooth branch…
Added 3 hours ago
NB
Wealth Associate
National Bank of Canada
Winnipeg, MB
- Full-time
…400,000 clients in about 100 branches. Reporting to the regional manager, you will team up with a wealth advisor to offer an exceptional client experience. Collaboration and partnership…
Added 3 hours ago
NB
Wealth Associate
National Bank of Canada
Calgary, AB
- Full-time
Carry out routine operations related to financial transactions (e.g., purchases and sales of securities, necessary transaction adjustments)
Added 3 hours ago
NB
Wealth Associate
National Bank of Canada
Calgary, AB
- Full-time
…400,000 clients in about 100 branches. Reporting to the regional manager, you will team up with a wealth advisor to offer an exceptional client experience. Collaboration and partnership…
Added 4 hours ago
C
Consulting Manager-Scrum Master, Life Sciences w/ Manufacturing exp. Consulting
Cognizant
Halifax, NS
- Full-time
Strong knowledge of manufacturing operations, batch execution, shop-floor workflows, and the interaction between Manufacturing, Quality, Engineering, and Digital/IT.
Added 5 hours ago
Technical Services Manager
Rentokil Initial
Vancouver, BC
…performing site assessments, risk analysis, and supporting Operations through coaching and solution development. The TSM identifies improvement opportunities and works with Operations at…
Added 5 hours ago
Technical Services Manager
Rentokil Initial
Surrey, BC
…performing site assessments, risk analysis, and supporting Operations through coaching and solution development. The TSM identifies improvement opportunities and works with Operations at…
Added 5 hours ago
JG
Marketing Business Development Manager
Jupiter Global Bio-Research Inc.
AB · Edmonton, AB
- Full-time
Role Description The Marketing Business Development Manager is a full-time, on-site role based in Edmonton, AB. This position is responsible for identifying and developing new business…
Added 5 hours ago
RI
Technical Services Manager
Rentokil Initial
Surrey, BC
- Full-time
…performing site assessments, risk analysis, and supporting Operations through coaching and solution development. The TSM identifies improvement opportunities and works with Operations at…
Added 5 hours ago
RI
Technical Services Manager
Rentokil Initial
Vancouver, BC
- Full-time
…performing site assessments, risk analysis, and supporting Operations through coaching and solution development. The TSM identifies improvement opportunities and works with Operations at…
Added 7 hours ago
RD
Data Creation Analyst - Entry Level
Randstad Digital
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Reporting directly to the Operations Manager, the Data Creation Analyst will be responsible for generating proprietary data by retrospectively analyzing video footage of sporting events…
Added 7 hours ago
O
Sr. Software Developer
OpenText
Richmond Hill, ON
- Full-time
At OpenText, AI is at the heart of everything we do - powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us…
Added 7 hours ago
RD
Technical Project Manager - AI
Randstad Digital
Montreal, QC · Greater Montreal Metropolitan Area
- $70 to $90 CAD / hour
- Contract
A top-tier financial institution is seeking an accomplished Senior Technical Project Manager to orchestrate high-impact technology initiatives across enterprise data platforms, financial…
Added 7 hours ago
M
RQ11741 - Product Manager - Senior
Maarut
Toronto, ON
- Contract
Product Manager guides discovery, defines product outcomes, manages the
Added 7 hours ago
RB
Relationship Manager, Business Market
Royal Bank of Canada
Ottawa, ON
- Full-time
Champion digital enablement and be an advocate of RBC mobile and online applications, enable our clients to engage with RBC through the channel of choice
Added 7 hours ago
L
Chef.fe de Produit Marketing YSL - Product Marketing Manager YSL
L'Oréal
Montreal, QC
- Full-time
…sustained commercial performance alongside Sales, Supply Chain, and Digital…
Added 7 hours ago
OT
Principal Product Manager (AI)
Open Text Corporation
Richmond Hill, ON
- Other
OpenText is looking for a dynamic and experienced AI principal product manager to define and deliver our market leading Intelligent Fax Aviator solution from OpenText as part of the Digital…
Added 8 hours ago
HT
IT Internal Auditor
Husky Technologies
Bolton, ON
- Full-time
…efficiency and effectiveness in financial processes, business operations and major initiatives. You will play a key role within the Internal Audit Department to test the effectiveness of…

Jumbo Interactive

Paid Media Specialist

Calgary, AB, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Sep 1, 2026

Original job description

Stride is a full-service lottery and fundraising organization that helps charitable and non-profit organizations generate revenue through professionally managed lottery programs across Canada.

For more than 30 years, Stride has brought together the strategy, marketing, technology, customer service, finance, operations, regulatory expertise, and project management required to plan, launch, and operate successful lottery campaigns. We work with foundations, healthcare organizations, and other mission-driven organizations to generate significant funding for healthcare initiatives, research, and community services.

The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities

· Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule

· Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance

· Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms

· Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels

· Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions

· Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.

· Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance

· Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners

· Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements

· Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting

· Develop, maintain, and distributed ad trafficking schedules

· Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution

· Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements

· Analyze test results and translate findings into actional recommendations to continuously improve the media strategy

· Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs

· Traffic assets to vendors and platforms

· Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives

· Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets

· Develop campaign reports and performance analyses and translate them into clear insights and recommendations

· Build and maintain strong relationships with media vendors and serve as the primary point of contact

· Collaborate with both internal and external teams to ensure seamless delivery of paid media strategy

· Support other marketing initiatives as needed

Requirements

· 3+ years of experience in paid media, digital marketing, media buying, performance marketing, or a related role

· 2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting

· 2+ years of hands-on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.

· Post-secondary education in marketing, communications, advertising, business, or a related field

· Strong communication and negotiation skills

· Strong research skills and planning abilities

· Capable of balancing multiple campaigns, deadlines, platforms and stakeholders

· Working knowledge of Google Tag Manager

· Experience developing, executing, evaluating A/B or other structured campaign tests

· High attention to detail

· Collaborative working style and the ability to work effectively with both internal and external teams

· Ability to work independently and exercise good judgment while knowing when to seek input or escalate issues

· Growth-minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behavior

· Experience coordinating or purchasing traditional media would be considered an asset

· Agency experience would be considered an asset

Find Your Freedom at Stride:

At Stride, we're all about ensuring our team thrives as a valued member, look forward to:

Commitment to Diversity, Equity and Inclusion across the employee career journey,
An Employee Assistance Program where you can access counselling and coaching sessions,
Focus on talent management, including career and skills development,
Health & Wellbeing activities,

Candidates who are offered a position will be required to complete pre-employment checks

We are a 2026 Circle Back Initiative Gold Employer – we commit to respond to every applicant

Apply About employer

More about this job

Responsibilities

The Paid Media Specialist is responsible for the end-to-end planning, execution, and optimization of integrated paid media campaigns across traditional and digital channels. They will manage media budgets, analyze performance data, and collaborate with internal teams to ensure campaign objectives are met.

Requirements

Candidates must have at least 3 years of experience in paid media or digital marketing and 2 years of hands-on experience with Google Ads, Meta Ads, and Google Analytics. A post-secondary education in marketing, communications, or a related field is required.

Skills

Paid media strategy
Media buying
Google Ads
Meta Ads
Google Analytics
Google Tag Manager
Campaign optimization
Performance reporting
Ad trafficking
Budget management
Data analysis
Market research
Negotiation
Digital marketing
Conversion tracking

Benefits

Diversity, Equity and Inclusion initiatives
Employee Assistance Program
Career and skills development
Health and wellbeing activities

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
Digital Marketing
Media Buying
Performance Marketing
Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Programmatic
Display Networks
Ad Trafficking
UTM Parameters
Conversion Tracking
A/B Testing
Market Research
Budget Management
Media Strategy
Campaign Reporting
Vendor Management

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