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Added 7 mins ago
P
Marketing Coordinator/Coordonnateur(trice) Marketing
Playground
Kahnawake 14 Réserve Indienne, QC
- Full-time
…rigorous operational oversight. Reporting to the Marketing Manager, the ideal candidate is a proactive "owner" who can manage high-volume communications, oversee complex procurement, and…
Added 7 mins ago
CC
Finance Manager
Context Creative
Toronto, ON
- Full-time
We’re looking for a Finance Manager who loves when things balance, deadlines are met, and everyone has the information they need.
Added 7 mins ago
T
Customer Experience Associate - Kirkland
TD
Kirkland, QC
- Part-time
…career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs…
Added 7 mins ago
T
Treasury Analyst, Liquidity Measurement - Analytics & Reporting
TD
Toronto, ON
- Full-time
Masters or Bachelors degree in a quantitative discipline such as finance, financial engineering, mathematics, economics, or computer science
Added 7 mins ago
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Compliance Associate Rotational Program
TD
Toronto, ON
- Full-time
…career, development and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future…
Added 7 mins ago
T
Senior Personal Banker - Home Borrowing (Sydney)
TD
Sydney Indian Reserve No. 28A, NS
- Full-time
Added 7 mins ago
T
Senior Personal Banker-Home Borrowing - Lasalle (Full-time,37.5h/week)
TD
Montreal, QC
- Full-time
Added 7 mins ago
T
Customer Experience Associate
TD
Cochrane, AB
- Part-time
…career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help…
Added 7 mins ago
T
Sr. Product Solution Analyst, TD Securities
TD
Toronto, ON
- Full-time
…technology solution team. This position reports directly to the Manager, Engineering within the Global Equity Derivatives & Synthetic Prime Solutions…
Added 7 mins ago
TS
Administrative Assistant
The Salvation Army Canada and Bermuda Territory
Windsor, ON
- Full-time
Acting as Centre’s timekeeper to utilize information from employee timesheets, input working hours in a timely and accurate manner in the Workday system for Manager approval.
Added 7 mins ago
Payroll Administrator
Health Sciences North
ON · Sudbury, ON
Under the general direction of the Manager, Payroll.
Added 7 mins ago
Payroll Assistant
Health Sciences North
ON · Sudbury, ON
Under the general direction of the Manager, Payroll.
Added 7 mins ago
Coordinator, Accounting Services
City of Regina
Regina, SK
This position supervises the accounts payable function for the Finance Department ensuring all processes are made in accordance with existing legislation, tax rules, corporate policy,…
Added 22 mins ago
Accounts Payable Associate
Sonepar
Vaughan, ON
Robertson Electric Wholesale, part of Sonepar Canada, is looking for an Accounts Payable Associate, reporting to the AP Finance Manager. This person will be part of a 20+ AP team providing…
Added 22 mins ago
M
Program Manager, Investigation Services
Manulife
Halifax, NS · Kitchener, ON · Toronto, ON · Waterloo, ON · Montreal, QC
- Full-time
The Program Manager, Investigation Services is an exciting opportunity for an experienced insurance investigator who is ready to take the next step into people leadership. Leading a team of…
Added 22 mins ago
Manager - Treasury - FAAS - Assurance
EY
Toronto, ON
…insights our clients can rely on, every time. As a Treasury Manager you’ll play a leading role in that goal, driving growth and managing delivery teams using your treasury process…
Added 22 mins ago
Senior Consultant - FAAS - Treasury - Assurance
EY
Toronto, ON
Collaborate with Manager/Senior Manager/Partner to help mitigate project related risk
Added 22 mins ago
JC
Equipment Design Engineering Manager (onsite)
Johnson Controls
AB · SA - Edmonton Orion
- Full-time
We are seeking a strategic and technically driven Equipment Design Engineering Manager to lead a high-performing team of Senior Equipment Design Engineers and Subject Matter Experts. In…
Added 22 mins ago
P
Manager, Data Integration
Prophix
Remote, Canada
- Full-time
- Remote
At Prophix, we’re building the platform that helps finance teams stop managing spreadsheets and start driving strategy. Prophix One™ brings planning, reporting, consolidation, and…
Added 22 mins ago
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Co-Op Student - SIS Performance and Analytics
AltaLink
Calgary, AB
- Other
AltaLink employees should be aware that we may contact your manager during the selection process. Some positions may require job specific assessments, regular criminal record checks,…
Added 22 mins ago
L
Financial Service Representative - LendDirect Office 1505
LendDirect
Mississauga, ON
- Full-time
“In 2015 I joined the company as an Assistant Manager. One year later I was promoted to Branch Manager where I focused on building relationships and developing others in my store to help…
Added 22 mins ago
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Research Analys
IE - Career Portal
Canada
- Full-time
Experience in research, data analysis, consulting, market research, business intelligence, finance, or related fields is preferred.
Added 22 mins ago
QM
Retail Assistant Manager
Quantum Management Services Ltd.
Toronto, ON
- $25 to $28 CAD / hour
- Contract
Our client is seeking a detail-oriented Retail Assistant Manager to oversee daily retail activities. The role focuses on store operations, customer service, inventory management, vendor…
Added 22 mins ago
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Project Manager – Finance Transformation
Robertson & Company Ltd.
Toronto, ON
- Contract
Project Manager – Finance Transformation (Oracle ERP)
Added 22 mins ago
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Junior Data Analys
Workpal.id
Canada
- Full-time
Career progression into Data Analyst, Business Analyst, BI Analyst, Data Scientist, or Analytics Manager roles.

Jumbo Interactive

Paid Media Specialist

Calgary, AB, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Sep 1, 2026

Original job description

Stride is a full-service lottery and fundraising organization that helps charitable and non-profit organizations generate revenue through professionally managed lottery programs across Canada.

For more than 30 years, Stride has brought together the strategy, marketing, technology, customer service, finance, operations, regulatory expertise, and project management required to plan, launch, and operate successful lottery campaigns. We work with foundations, healthcare organizations, and other mission-driven organizations to generate significant funding for healthcare initiatives, research, and community services.

The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities

· Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule

· Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance

· Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms

· Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels

· Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions

· Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.

· Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance

· Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners

· Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements

· Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting

· Develop, maintain, and distributed ad trafficking schedules

· Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution

· Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements

· Analyze test results and translate findings into actional recommendations to continuously improve the media strategy

· Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs

· Traffic assets to vendors and platforms

· Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives

· Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets

· Develop campaign reports and performance analyses and translate them into clear insights and recommendations

· Build and maintain strong relationships with media vendors and serve as the primary point of contact

· Collaborate with both internal and external teams to ensure seamless delivery of paid media strategy

· Support other marketing initiatives as needed

Requirements

· 3+ years of experience in paid media, digital marketing, media buying, performance marketing, or a related role

· 2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting

· 2+ years of hands-on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.

· Post-secondary education in marketing, communications, advertising, business, or a related field

· Strong communication and negotiation skills

· Strong research skills and planning abilities

· Capable of balancing multiple campaigns, deadlines, platforms and stakeholders

· Working knowledge of Google Tag Manager

· Experience developing, executing, evaluating A/B or other structured campaign tests

· High attention to detail

· Collaborative working style and the ability to work effectively with both internal and external teams

· Ability to work independently and exercise good judgment while knowing when to seek input or escalate issues

· Growth-minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behavior

· Experience coordinating or purchasing traditional media would be considered an asset

· Agency experience would be considered an asset

Find Your Freedom at Stride:

At Stride, we're all about ensuring our team thrives as a valued member, look forward to:

Commitment to Diversity, Equity and Inclusion across the employee career journey,
An Employee Assistance Program where you can access counselling and coaching sessions,
Focus on talent management, including career and skills development,
Health & Wellbeing activities,

Candidates who are offered a position will be required to complete pre-employment checks

We are a 2026 Circle Back Initiative Gold Employer – we commit to respond to every applicant

Apply About employer

More about this job

Responsibilities

The Paid Media Specialist is responsible for the end-to-end planning, execution, and optimization of integrated paid media campaigns across traditional and digital channels. They will manage media budgets, analyze performance data, and collaborate with internal teams to ensure campaign objectives are met.

Requirements

Candidates must have at least 3 years of experience in paid media or digital marketing and 2 years of hands-on experience with Google Ads, Meta Ads, and Google Analytics. A post-secondary education in marketing, communications, or a related field is required.

Skills

Paid media strategy
Media buying
Google Ads
Meta Ads
Google Analytics
Google Tag Manager
Campaign optimization
Performance reporting
Ad trafficking
Budget management
Data analysis
Market research
Negotiation
Digital marketing
Conversion tracking

Benefits

Diversity, Equity and Inclusion initiatives
Employee Assistance Program
Career and skills development
Health and wellbeing activities

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
Digital Marketing
Media Buying
Performance Marketing
Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Programmatic
Display Networks
Ad Trafficking
UTM Parameters
Conversion Tracking
A/B Testing
Market Research
Budget Management
Media Strategy
Campaign Reporting
Vendor Management

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