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Added 7 mins ago
Coordonnateur des opérations - Operations Coordinator
Ice River Sustainable Solutions
Lachute, QC
Added 7 mins ago
Senior Technology Specialist, Core Systems Developer
Equitable
Waterloo, ON
To continually improve delivery and release practices to deliver quality software and reduce cycle time of release
Added 8 mins ago
RD
Technical Project Manager
Randstad Digital
Toronto, ON · Greater Toronto Area, Canada
- Full-time
We are seeking an adaptable, results-oriented Project Manager to lead and support high-impact, multi-year enterprise automation initiatives. In this role, you will bridge the gap between…
Added 8 mins ago
P
Manager, Data Integration
Prophix
Toronto, ON · Etobicoke, ON
- Full-time
At Prophix, we're building the platform that helps finance teams stop managing spreadsheets and start driving strategy. Prophix One™ brings planning, reporting, consolidation, and…
Added 8 mins ago
MI
Business Project Manager, financial field
Maarut Inc
Montreal, QC
- Contract
Added 8 mins ago
FG
Commercial Lines Account Manager (Trucking/Fleet/Transportation)
FSB GROUP LTD.
Concord, ON
- $60,000 to $90,000 CAD / year
- Full-time
Review policy and renewal documents for accuracy prior to delivery to clients.
Added 8 mins ago
K
Payroll Specialist
Kelly
Calgary, AB
- Contract
We are seeking an experienced Payroll Specialist to join a dynamic payroll team in Calgary. Reporting to the Payroll Manager, you will play a key role in processing payroll for Canadian…
Added 22 mins ago
RG
Director, Financial Reporting
Regional Group
Ottawa, ON
- Full-time
…role is accountable for the integrity, consistency and timely delivery of financial results and for developing a high-performing accounting and reporting function that can scale with the…
Added 38 mins ago
T
Software Engineer II - Angular UI
TD
Toronto, ON
- Full-time
Added 38 mins ago
M
Senior Software Developer
Moneris
Toronto, ON
- Full-time
…reliable transaction workflows. You will contribute to cloud delivery, automated testing, event-driven processing and production support. As your scope grows, you will shape solution…
Added 38 mins ago
M
Digital Product Owner
Manulife
Waterloo, ON · Montreal, QC
- Full-time
…and conducting trade-offs, while maintaining communication on delivery…
Added 38 mins ago
TK
Manager, Ingredients - Cheese & Dairy (Canada)
The Kraft Heinz Company
Toronto, ON
- Full-time
Partner with R&D, Quality, Manufacturing, Commercial, Finance, Materials Management and the Canadian Business Unit to define requirements, technical specifications, project economics and…
Added 38 mins ago
Incentives and Capital Investments - SRED Finance - Manager - Toronto
EY
Toronto, ON
As a Manager, you’ll lead client engagements, identify incentive opportunities and help clients navigate the financial and tax considerations behind their investments. You’ll work with…
Added 38 mins ago
BC
Manager, Research & Development (R&D) Breads and Buns
Bimbo Canada
Toronto, ON · Etobicoke, ON
- Full-time
The Manager independently leads projects from concept through commercialization, including formulation development, lab and plant trials, scale-up, validation, launch support, and…
Added 39 mins ago
IG
Investment Banking Specialist
Infotree Global Solutions
Montreal, QC
- Contract
Ensure prompt and thorough resolution of all client issues and recommend improvements in policies and procedures with the ultimate goal of continually improving our service delivery.
Added 53 mins ago
T&
Cost Consulting Manager - Retail Projects
Turner & Townsend
Toronto, ON
- Full-time
Assist commission manager ensuring service delivery on commissions is in line with the conditions of appointment
Added 53 mins ago
PC
Capital Markets and Accounting Advisory Services, Senior Manager (Bilingual FR/EN)
Pwc Canada
Montreal, QC
- Full-time
As a CMAAS Senior Manager, unlock your potential and embrace the chance to drive meaningful outcomes that’ll elevate your career. Your role will include but isn't limited to:
Added 1 hour ago
T&
Cost Consulting Manager - Retail Projects
Turner & Townsend
Toronto, ON
- $95,000 to $145,000 CAD / year
- Full-time
Assist commission manager ensuring service delivery on commissions is in line with the conditions of appointment
Added 1 hour ago
T
Construction Manager
Townline
Vancouver, BC
- Full-time
…care. With fully integrated in-house Development, Construction, Finance, Sales, Leasing, Customer Care, and Marketing teams, Townline is involved in every stage of the development…
Added 1 hour ago
ZT
Project Manager
Zensar Technologies
Toronto, ON
- Full-time
The Project Manager (PM) is responsible for planning, delivery and execution of projects for the entire delivery life cycle, applying established client standards and best practices. The PM…
Added 1 hour ago
UO
Client Services Assistant
University of Victoria
Victoria, BC
- Full-time
…parking, motor pool and emergency planning and reporting to the Manager, Commuter Services, the Client Services Assistant (CSA) is responsible for the delivery of front office services…
Added 1 hour ago
IC
Trade Compliance & Logistics Manager
IDEX Corporation
Waterloo, ON
- Full-time
With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses around the globe, chances are, we…
Added 1 hour ago
Project Manager
The Canada Life Assurance Company
Toronto, ON
…strategic outcomes and transformation. This role reports to the Manager, Project Delivery, within the Workplace Benefits & Retirement…
Added 1 hour ago
Sr Project Manager
The Canada Life Assurance Company
Winnipeg, MB · London, ON · Toronto, ON
…strategic outcomes and transformation. This role reports to the Manager, Project Delivery, within the Workplace Benefits & Retirement…
Added 1 hour ago
Senior Accountant, Real Estate
Connor, Clark & Lunn Financial Group Ltd.
Toronto, ON
Part of the Connor, Clark & Lunn Financial Group, Crestpoint is a commercial real estate investment manager dedicated to providing institutional and high net worth investors with direct…

Jumbo Interactive

Paid Media Specialist

Calgary, AB, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Sep 1, 2026

Original job description

Stride is a full-service lottery and fundraising organization that helps charitable and non-profit organizations generate revenue through professionally managed lottery programs across Canada.

For more than 30 years, Stride has brought together the strategy, marketing, technology, customer service, finance, operations, regulatory expertise, and project management required to plan, launch, and operate successful lottery campaigns. We work with foundations, healthcare organizations, and other mission-driven organizations to generate significant funding for healthcare initiatives, research, and community services.

The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities

· Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule

· Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance

· Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms

· Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels

· Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions

· Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.

· Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance

· Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners

· Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements

· Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting

· Develop, maintain, and distributed ad trafficking schedules

· Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution

· Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements

· Analyze test results and translate findings into actional recommendations to continuously improve the media strategy

· Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs

· Traffic assets to vendors and platforms

· Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives

· Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets

· Develop campaign reports and performance analyses and translate them into clear insights and recommendations

· Build and maintain strong relationships with media vendors and serve as the primary point of contact

· Collaborate with both internal and external teams to ensure seamless delivery of paid media strategy

· Support other marketing initiatives as needed

Requirements

· 3+ years of experience in paid media, digital marketing, media buying, performance marketing, or a related role

· 2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting

· 2+ years of hands-on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.

· Post-secondary education in marketing, communications, advertising, business, or a related field

· Strong communication and negotiation skills

· Strong research skills and planning abilities

· Capable of balancing multiple campaigns, deadlines, platforms and stakeholders

· Working knowledge of Google Tag Manager

· Experience developing, executing, evaluating A/B or other structured campaign tests

· High attention to detail

· Collaborative working style and the ability to work effectively with both internal and external teams

· Ability to work independently and exercise good judgment while knowing when to seek input or escalate issues

· Growth-minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behavior

· Experience coordinating or purchasing traditional media would be considered an asset

· Agency experience would be considered an asset

Find Your Freedom at Stride:

At Stride, we're all about ensuring our team thrives as a valued member, look forward to:

Commitment to Diversity, Equity and Inclusion across the employee career journey,
An Employee Assistance Program where you can access counselling and coaching sessions,
Focus on talent management, including career and skills development,
Health & Wellbeing activities,

Candidates who are offered a position will be required to complete pre-employment checks

We are a 2026 Circle Back Initiative Gold Employer – we commit to respond to every applicant

Apply About employer

More about this job

Responsibilities

The Paid Media Specialist is responsible for the end-to-end planning, execution, and optimization of integrated paid media campaigns across traditional and digital channels. They will manage media budgets, analyze performance data, and collaborate with internal teams to ensure campaign objectives are met.

Requirements

Candidates must have at least 3 years of experience in paid media or digital marketing and 2 years of hands-on experience with Google Ads, Meta Ads, and Google Analytics. A post-secondary education in marketing, communications, or a related field is required.

Skills

Paid media strategy
Media buying
Google Ads
Meta Ads
Google Analytics
Google Tag Manager
Campaign optimization
Performance reporting
Ad trafficking
Budget management
Data analysis
Market research
Negotiation
Digital marketing
Conversion tracking

Benefits

Diversity, Equity and Inclusion initiatives
Employee Assistance Program
Career and skills development
Health and wellbeing activities

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
Digital Marketing
Media Buying
Performance Marketing
Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Programmatic
Display Networks
Ad Trafficking
UTM Parameters
Conversion Tracking
A/B Testing
Market Research
Budget Management
Media Strategy
Campaign Reporting
Vendor Management

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