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Added 7 mins ago
Digital Student Service Administrator
George Brown Polytechnic
Toronto, ON
Reporting to the Senior Manager, Student Service
Added 7 mins ago
A
Global Brand GTM Operations Manager
ARC'TERYX
North Vancouver, BC
- Full-time
As the Global Brand GTM Operations manager, you support the Go-To-Market (GTM) operations across the Brand function, helping bring our global Brand priorities to market by connecting teams,…
Added 7 mins ago
CG
Manager, Product Integrity & Compliance
Canada Goose
Toronto, ON
- Full-time
The Manager, Product Integrity & Compliance leads the integration of global regulatory, chemical, product-safety and Canada Goose standards requirements throughout the product lifecycle and…
Added 7 mins ago
SC
Coordinator, Marketing // Coordonnateur·trice, marketing
Swimming Canada
Ottawa, ON
- Full-time
Maintain organized records, marketing assets, project documentation, and campaign reports.
Added 7 mins ago
Field and Event Marketing Manager
Leo Berwick
Toronto, ON
…week. Leo Berwick is looking for a Field and Event Marketing Manager to join our Marketing team in Toronto or Vancouver, reporting to the Marketing leader. Events are where our partners…
Added 7 mins ago
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Health & Safety Manager
PURIS
Calgary, AB
- $90,000 to $100,000 CAD / year
- Full-time
LiquiForce Services is seeking a Health & Safety Manager to lead safety across all LiquiForce Canada locations. The role is based out of either our Calgary or Edmonton office. Reporting to…
Added 7 mins ago
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Cleaning Supervisor
BGIS
Lethbridge, AB
- Full-time
· Consult with Property Manager for specific projects and work orders and follow up on special project work.
Added 21 mins ago
TG
Senior Reservoir Engineer
TAQA Group
Calgary, AB
- Full-time
TAQA North is currently searching for a Senior Reservoir Engineer. Reporting to the Asset Manager, the successful candidate will be a key member of the multi-disciplinary asset team,…
Added 21 mins ago
A
AIR TRAFFIC MANAGEMENT PRODUCT SPECIALIST II
Adacel
Montreal, QC
- Full-time
Added 21 mins ago
BT
Audit and Assurance Manager
Baker Tilly Canada
Cobourg, ON
- Full-time
We are looking for an Audit and Assurance Manager to join our team - a role where your expertise will drive meaningful outcomes and your ambition will help shape what comes next. Here,…
Added 21 mins ago
CO
Supervisor, Roads
City of Markham
Markham, ON
- $109,744 to $143,867 CAD / year
- Full-time
Reporting to the Sr. Manager, Roads & Survey, you will be responsible for the coordination, supervision and administration of roads maintenance functions within an assigned geographic area…
Added 21 mins ago
BO
FSS Senior Analyst, Payment Systems Oversight Division
Bank of Canada
Toronto, ON
- Full-time
Chartered Financial Analyst (CFA), Financial Risk Manager (FRM) or Professional Risk Manager (PRM) designation or certification, or the completion of courses towards these designations or…
Added 21 mins ago
CG
Food Service Manager (CSNM) , Contract
Compass Group Canada
Orillia, ON
- Full-time
Now, If You Were To Come On Board As a Food Service Manager We’d Ask You To Do The Following For Us
Added 21 mins ago
KG
Manager - Health and Safety Risk and Assurance
Kinross Gold Corporation
Toronto, ON
- Full-time
Facilitate or support project risk assessments, studies, and reviews to ensure safety is designed in at the earliest opportunity and critical risks are mitigated through sound engineering…
Added 21 mins ago
DM
Construction Supervisor
Denison Mines Corp.
Athabasca, AB
- Full-time
Denison is seeking a Construction Supervisor to join our Wheeler River project team. Reporting to the Construction Manager, you will be responsible for day-to-day oversight of contractors…
Added 21 mins ago
Planner-C1448
City of London
London, ON
Reports to and carries out work under the direction of a designated Manager. Carries out planning studies and research projects; processes a broad range of planning and program…
Added 21 mins ago
FS
Manager, Public Relations and Marketing Communications – Americas
Four Seasons Hotels and Resorts
Toronto, ON · Four Seasons Corporate Headquarters Toronto
- Full-time
…partners without direct reporting relationships, and a strong project manager who can balance multiple priorities while moving seamlessly between strategy and detailed execution in a…
Added 21 mins ago
Construction Supervisor
Denison Mines
SK · Athabasca Basin, Saskatchewan
Denison is seeking a Construction Supervisor to join our Wheeler River project team. Reporting to the Construction Manager, you will be responsible for day-to-day oversight of contractors…
Added 21 mins ago
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Co-Op Student - Project Support (DA)
AltaLink
Calgary, AB
- Other
A Co-Op Student position is available in the Project Support team. The team includes project controls analysts (PCA), project accountant administrators (PAA), capital reporting analysts and…
Added 21 mins ago
FC
IS Workforce Manager (Resource Manager)
Fidelity Canada
Toronto, ON
- Full-time
The Project Governance Office (PGO) manages the portfolio of projects for Fidelity Investments Canada (FIC), focusing on prioritization efforts in order to meet FIC’s regulatory obligations…
Added 21 mins ago
PW
Charter Supervisor
Pacific Western Transportation Ltd
Calgary, AB
- Full-time
The Charter Supervisor is responsible for responding to the needs of charter customers and providing outstanding customer service. This position reports to the Charter Manager.
Added 21 mins ago
SAP SuccessFactors Recruiting Lead - Manager
EY
Edmonton, AB · AB · Winnipeg, MB · Dieppe, NB · Saint John, NB · St. John's, NL · Halifax, NS · London, ON · Ottawa, ON · Toronto, ON · ON · Saskatoon, SK · Waterloo, ON · Calgary, AB
We are seeking an experienced SAP SuccessFactors Recruiting Lead – Manager to join our HR Technology practice. This role is ideal for someone who combines strategic thinking with deep…
Added 21 mins ago
SAP SuccessFactors Employee Central Lead & Employee Central Time Lead - Manager
EY
Edmonton, AB · AB · Winnipeg, MB · Dieppe, NB · Saint John, NB · St. John's, NL · Halifax, NS · London, ON · Ottawa, ON · Toronto, ON · ON · Saskatoon, SK · Waterloo, ON · Calgary, AB
We are seeking a SAP SuccessFactors Employee Central Lead & Employee Central Time Lead – Manager to join our HR Technology practice. This role is for experienced professionals who can lead…
Added 21 mins ago
DT
Onsite Field Services Technician, Voisey’s Bay, NL
DXC Technology
NL · CAN NL Home based (CSC Location)
- Full-time
Provides technical services in support of project work; works with project teams to develop, engineer, and implement defined technical activities, such as distributing new personal…
Added 21 mins ago
DT
Onsite Field Services Technician, Voisey’s Bay, NL
DXC Technology
NL · CAN NL Home based (CSC Location)
- Full-time
Provides technical services in support of project work; works with project teams to develop, engineer, and implement defined technical activities, such as distributing new personal…

Jumbo Interactive

Paid Media Specialist

Calgary, AB, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Sep 1, 2026

Original job description

Stride is a full-service lottery and fundraising organization that helps charitable and non-profit organizations generate revenue through professionally managed lottery programs across Canada.

For more than 30 years, Stride has brought together the strategy, marketing, technology, customer service, finance, operations, regulatory expertise, and project management required to plan, launch, and operate successful lottery campaigns. We work with foundations, healthcare organizations, and other mission-driven organizations to generate significant funding for healthcare initiatives, research, and community services.

The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities

· Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule

· Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance

· Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms

· Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels

· Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions

· Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.

· Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance

· Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners

· Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements

· Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting

· Develop, maintain, and distributed ad trafficking schedules

· Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution

· Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements

· Analyze test results and translate findings into actional recommendations to continuously improve the media strategy

· Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs

· Traffic assets to vendors and platforms

· Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives

· Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets

· Develop campaign reports and performance analyses and translate them into clear insights and recommendations

· Build and maintain strong relationships with media vendors and serve as the primary point of contact

· Collaborate with both internal and external teams to ensure seamless delivery of paid media strategy

· Support other marketing initiatives as needed

Requirements

· 3+ years of experience in paid media, digital marketing, media buying, performance marketing, or a related role

· 2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting

· 2+ years of hands-on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.

· Post-secondary education in marketing, communications, advertising, business, or a related field

· Strong communication and negotiation skills

· Strong research skills and planning abilities

· Capable of balancing multiple campaigns, deadlines, platforms and stakeholders

· Working knowledge of Google Tag Manager

· Experience developing, executing, evaluating A/B or other structured campaign tests

· High attention to detail

· Collaborative working style and the ability to work effectively with both internal and external teams

· Ability to work independently and exercise good judgment while knowing when to seek input or escalate issues

· Growth-minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behavior

· Experience coordinating or purchasing traditional media would be considered an asset

· Agency experience would be considered an asset

Find Your Freedom at Stride:

At Stride, we're all about ensuring our team thrives as a valued member, look forward to:

Commitment to Diversity, Equity and Inclusion across the employee career journey,
An Employee Assistance Program where you can access counselling and coaching sessions,
Focus on talent management, including career and skills development,
Health & Wellbeing activities,

Candidates who are offered a position will be required to complete pre-employment checks

We are a 2026 Circle Back Initiative Gold Employer – we commit to respond to every applicant

Apply About employer

More about this job

Responsibilities

The Paid Media Specialist is responsible for the end-to-end planning, execution, and optimization of integrated paid media campaigns across traditional and digital channels. They will manage media budgets, analyze performance data, and collaborate with internal teams to ensure campaign objectives are met.

Requirements

Candidates must have at least 3 years of experience in paid media or digital marketing and 2 years of hands-on experience with Google Ads, Meta Ads, and Google Analytics. A post-secondary education in marketing, communications, or a related field is required.

Skills

Paid media strategy
Media buying
Google Ads
Meta Ads
Google Analytics
Google Tag Manager
Campaign optimization
Performance reporting
Ad trafficking
Budget management
Data analysis
Market research
Negotiation
Digital marketing
Conversion tracking

Benefits

Diversity, Equity and Inclusion initiatives
Employee Assistance Program
Career and skills development
Health and wellbeing activities

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
Digital Marketing
Media Buying
Performance Marketing
Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Programmatic
Display Networks
Ad Trafficking
UTM Parameters
Conversion Tracking
A/B Testing
Market Research
Budget Management
Media Strategy
Campaign Reporting
Vendor Management

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