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Added 15 mins ago
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Business Development Manager
Grantek
Burlington, ON
- Full-time
Implement effective lead generation tactics, including market research, networking, and outreach.
Added 15 mins ago
Corporate Traveller - Senior Productivity Manager - Vancouver, BC
Flight Centre
BC
…successful brands, globally. Our mission is to dominate the SME market, making the end-to-end travel experience faster, simpler and easier for our customers and to demonstrate ongoing value…
Added 15 mins ago
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Représentant(e) au développement des ventes | Sales Development Representative
Actalent
Sherbrooke, QC
- $55,000 to $60,000 CAD / year
- Full-time
Added 15 mins ago
RC
Workplace Experience Support Specialist Senior
RSM Canada
Toronto, ON
- Full-time
…advanced projects or requests. Act as a liaison to the office/market leader for anything related to workplace experience support as needed. The workplace experience support specialist…
Added 31 mins ago
RU
Workplace Experience Support Specialist Senior
RSM US LLP
Toronto, ON
- Full-time
…advanced projects or requests. Act as a liaison to the office/market leader for anything related to workplace experience support as needed. The workplace experience support specialist…
Added 31 mins ago
O
Manager, Corporate Reporting and Financial Services
OPTrust
Toronto, ON
- Full-time
…roles supporting OPTrust investment and pension activities. The Manager, Corporate Reporting and Financial Services supports accurate, timely, and compliant reporting for the Fund and…
Added 45 mins ago
A
Research Technician/Assistant, Formulation
Acuitas
Vancouver, BC
- Full-time
The Research Technician or Assistant will work predominantly in the lab and take a lead in the organization and maintenance of the Formulation Development (FD) laboratory while supporting…
Added 45 mins ago
T
Sr. Product Solution Analyst, TD Securities
TD
Toronto, ON
- Full-time
…technology solution team. This position reports directly to the Manager, Engineering within the Global Equity Derivatives & Synthetic Prime Solutions…
Added 45 mins ago
M
Responsable Environnement, Santé et Sécurité (EHS) du Site / Senior Manager, Site Environment, Health & Safety (EHS) Lead
Moderna
Laval, QC
- Full-time
Added 1 hour ago
Accounts Payable Associate
Sonepar
Vaughan, ON
You will be joining a market leader with over 40 years of experience to help you elevate your potential.
Added 1 hour ago
Account Executive, National Sales
Bell
Montreal, QC
The Executive Account Manager, National Sales, is responsible for growing advertising revenue (video, audio - programmatic and direct) within the assigned territory. In this role, you will…
Added 1 hour ago
I-
Research Analys
IE - Career Portal
Canada
- Full-time
Career progression into Senior Research Analyst, Market Analyst, Business Analyst, Strategy Analyst, Investment Analyst, or Research Manager roles.
Added 1 hour ago
M
Customer Relationship Management Manager
MicroAgility
Toronto, ON · Etobicoke, ON
- Full-time
…LinkedIn prospecting, to expand OHRM’s client base and increase market…
Added 1 hour ago
Procurement Specialist
City of Mississauga
Mississauga, ON
Excellent market research skills, project management, negotiation, and an understanding of contract management.
Added 1 hour ago
CC
Business Developer
Canada Controls
Mississauga, ON
- $90,000 to $150,000 USD / year
- Full-time
New Product Planning - Investigate new products for the area, test viability, and integrate into market with Product Manager.
Added 1 hour ago
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BMO Capital Markets Summer 2027 Investment Banking Analyst, Toronto
BMO
Toronto, ON · FCP
- Full-time
…acquisitions advisory services, securitization, treasury management, market risk management, debt and equity research and institutional sales and trading. BMO Capital Markets has over 2,700…
Added 2 hours ago
W
Senior Process Engineer - Uranium Processing Specialist
Wood
Saskatoon, SK
- $157,000 to $192,000 CAD / year
- Full-time
…offices in BC, AB, or SK. Reporting to the Process Department Manager, this role has the overall responsibility to manage and execute the delivery of process plant designs, including…
Added 2 hours ago
M
Senior Tax Analyst
Manulife
Toronto, ON · Waterloo, ON
- Full-time
…reporting. Reporting to the AVP, Global Taxation and supporting the Manager, Global Taxation, the incumbent will work closely with Global Tax colleagues, local tax teams, Finance, IT, and…
Added 2 hours ago
R
Finance Analyst
RTX
Midland, ON
- Full-time
…difference solving the world’s most complex problems. With our three market leading businesses, world-class operations and investments in research and development, we offer capabilities and…
Added 2 hours ago
Quality Assurance Manager (Traveling)
GRIFOLS, S.A.
Toronto, ON · ON-Toronto, AB
…medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and…
Added 2 hours ago
Network Administration Technician
Independent Electricity System Operator
Canada
…in real-time, overseeing and evolving Ontario’s electricity market, engaging with government, municipalities and Indigenous communities, and planning for Ontario’s future electricity needs.…
Added 2 hours ago
BC
Manager, Research & Development (R&D) Breads and Buns
Bimbo Canada
Toronto, ON · Etobicoke, ON
- Full-time
The Manager, Research & Development (R&D), Breads and Buns, leads the R&D function for tortillas, bagels and english muffins portfolio while directly owning and executing a portfolio of…
Added 2 hours ago
MF
Senior Manager, Investment Product Governance & Oversight
Mackenzie Financial Corporation
Toronto, ON · Greater Toronto Area, ON
- Other
This is an investment management and manager-research role responsible for evaluating investment strategies, Portfolio Manager outcomes, and product performance across Mackenzie’s mutual…
Added 2 hours ago
T&
Cost Consulting Manager - Retail Projects
Turner & Townsend
Toronto, ON
- Full-time
Assisting in research related to construction market conditions throughout Canada, including analysis of official published data
Added 2 hours ago
H
Structural Section Manager
HDR
Richmond Hill, ON · Toronto, ON
- Full-time
HDR is seeking a Structural Section Manager to join our growing Building Engineering Services (BES) group in Toronto. In this key leadership position, you will guide our structural design…

Jumbo Interactive

Paid Media Specialist

Calgary, AB, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Sep 1, 2026

Original job description

Stride is a full-service lottery and fundraising organization that helps charitable and non-profit organizations generate revenue through professionally managed lottery programs across Canada.

For more than 30 years, Stride has brought together the strategy, marketing, technology, customer service, finance, operations, regulatory expertise, and project management required to plan, launch, and operate successful lottery campaigns. We work with foundations, healthcare organizations, and other mission-driven organizations to generate significant funding for healthcare initiatives, research, and community services.

The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities

· Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule

· Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance

· Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms

· Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels

· Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions

· Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.

· Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance

· Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners

· Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements

· Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting

· Develop, maintain, and distributed ad trafficking schedules

· Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution

· Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements

· Analyze test results and translate findings into actional recommendations to continuously improve the media strategy

· Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs

· Traffic assets to vendors and platforms

· Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives

· Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets

· Develop campaign reports and performance analyses and translate them into clear insights and recommendations

· Build and maintain strong relationships with media vendors and serve as the primary point of contact

· Collaborate with both internal and external teams to ensure seamless delivery of paid media strategy

· Support other marketing initiatives as needed

Requirements

· 3+ years of experience in paid media, digital marketing, media buying, performance marketing, or a related role

· 2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting

· 2+ years of hands-on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.

· Post-secondary education in marketing, communications, advertising, business, or a related field

· Strong communication and negotiation skills

· Strong research skills and planning abilities

· Capable of balancing multiple campaigns, deadlines, platforms and stakeholders

· Working knowledge of Google Tag Manager

· Experience developing, executing, evaluating A/B or other structured campaign tests

· High attention to detail

· Collaborative working style and the ability to work effectively with both internal and external teams

· Ability to work independently and exercise good judgment while knowing when to seek input or escalate issues

· Growth-minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behavior

· Experience coordinating or purchasing traditional media would be considered an asset

· Agency experience would be considered an asset

Find Your Freedom at Stride:

At Stride, we're all about ensuring our team thrives as a valued member, look forward to:

Commitment to Diversity, Equity and Inclusion across the employee career journey,
An Employee Assistance Program where you can access counselling and coaching sessions,
Focus on talent management, including career and skills development,
Health & Wellbeing activities,

Candidates who are offered a position will be required to complete pre-employment checks

We are a 2026 Circle Back Initiative Gold Employer – we commit to respond to every applicant

Apply About employer

More about this job

Responsibilities

The Paid Media Specialist is responsible for the end-to-end planning, execution, and optimization of integrated paid media campaigns across traditional and digital channels. They will manage media budgets, analyze performance data, and collaborate with internal teams to ensure campaign objectives are met.

Requirements

Candidates must have at least 3 years of experience in paid media or digital marketing and 2 years of hands-on experience with Google Ads, Meta Ads, and Google Analytics. A post-secondary education in marketing, communications, or a related field is required.

Skills

Paid media strategy
Media buying
Google Ads
Meta Ads
Google Analytics
Google Tag Manager
Campaign optimization
Performance reporting
Ad trafficking
Budget management
Data analysis
Market research
Negotiation
Digital marketing
Conversion tracking

Benefits

Diversity, Equity and Inclusion initiatives
Employee Assistance Program
Career and skills development
Health and wellbeing activities

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
Digital Marketing
Media Buying
Performance Marketing
Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Programmatic
Display Networks
Ad Trafficking
UTM Parameters
Conversion Tracking
A/B Testing
Market Research
Budget Management
Media Strategy
Campaign Reporting
Vendor Management

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