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Added 24 mins ago
PC
Financial Advice Manager
Provincial Credit Union
Charlottetown, PE
- Full-time
The Financial Advice Manager strengthens the delivery of consistent, high-quality financial advice across Provincial Credit Union. This role leads the onboarding, training and ongoing…
Added 26 mins ago
YC
Child Care Director (Full Time)
YMCA Calgary
Canada
- Full-time
Reporting to the Centre Manager – Early Years (south), the Child Care Director will:
Added 26 mins ago
SQ
Conseiller/Conseillère stagiaire, Programme de perfectionnement du conseiller -Possibilités d'emploi -futures/Advisor Trainee- Advisor Development Program -Future Opportunities
Sunlife Québec
Rouyn-Noranda, QC
- Full-time
Your time will be split between working within Prospr advisor team (reporting to an ADP Sales Manager) and gaining exposure to the role of a standalone advisor (working with the local Sun…
Added 26 mins ago
BÉ
Coordinator – Building Maintenance
Bruneau Électrique Inc
Joliette, QC
- Full-time
As the true conductor of operations, you play a key role in planning and the execution of maintenance activities for our buildings and infrastructure.
Added 26 mins ago
P
retail sales manager
Petro-Canada
Brantford, ON
- Full-time
Added 26 mins ago
BG
Senior Manager - HR
Bondada Group
Burlington, ON
- Full-time
Bondada Group is looking for an experienced Business HR Lead to partner with business leaders and drive workforce planning, recruitment, deployment, and talent management across the…
Added 26 mins ago
W
(CAN) Gérant du service à la clientèle
Walmart
Montreal, QC
- Part-time
Working as a Customer Service Manager at Walmart Canada is a great opportunity to build strong leadership and operational skills in a fast paced retail environment. In this role, you lead…
Added 26 mins ago
Supervisor, Visitor Experience (Program Admin Officer 3)
The Government of Nova Scotia
Shubenacadie, NS
You will participate with the planning, development, organization, implementation, delivery and evaluation of wildlife, wetland, natural resources and environmental education, special…
Added 26 mins ago
Quality & Patient Safety Leader - Patient Safety
Nova Scotia Health and IWK Health
Halifax, NS
Reporting to the Manager, Quality Improvement & Safety, the Quality Improvement & Safety Leader will provide leadership within NSH’s overall provincial and zone programs for quality,…
Added 26 mins ago
Occupational Therapist - Rehabilitation & Supportive Care Services
Nova Scotia Health and IWK Health
Dartmouth, NS
Reporting to the Program Manager, this Occupational Therapy position works in outpatient hand therapy. The Occupational Therapist (OT) works in collaboration with the client, caregivers and…
Added 26 mins ago
Stores Clerk - Logistics, Supply Chain Operations
Nova Scotia Health and IWK Health
Baddeck, NS
Reporting to the Supply Chain Logistics Manager, the Stores Clerk assists in the organization, coordination and control and delivery of inventories and supplies in support of health care…
Added 27 mins ago
SP
Airport Operations Technician
Slemon Park Corporation
Slemon Park, PE
- Full-time
…operations (FBO). This position is responsible to the Airport Manager, in his/her absence, to the Operations Supervisor, and to the President and his designates for the other operations…
Added 41 mins ago
CL
Store Manager
Chatters Limited Partnership
BC · Fraser Valley A, BC
- Full-time
We are looking for a Store Manager based in Fraser Valley, BC.
Added 41 mins ago
J
Senior Project Manager – Construction
JobsMedia.io
Montreal, QC
- Full-time
At SIROY, a project manager does more than just follow a schedule. He truly takes ownership of his projects. We are looking for a senior project manager who can understand where a project…
Added 41 mins ago
S
Assistant manager, restaurant
Subway
North Vancouver, BC
- Full-time
Added 41 mins ago
HT
A/P Administrator
Husky Technologies
Bolton, ON
- Full-time
…on-site position. You will report to the Shared Services AP Manager and will work as part of a team in a fully automated, full-cycle accounts payable role. If you are a people-person who…
Added 41 mins ago
JR
FEED MILL PRODUCTION SUPERVISOR
Jump Recruitment Specialists
St. John's, NL
- Full-time
…Topsail Road location. Under the direction of our Feed Mill Manager, this position is tasked with ensuring the safe, effective and efficient operations at our Feed Mill which includes our…
Added 41 mins ago
J
Civil Engineer - Design and Project Management
JobsMedia.io
Montreal, QC
- Full-time
…department head, you will act as lead designer and project manager. You will manage urban infrastructure projects from start to finish: needs assessment, preliminary studies, plans and…
Added 56 mins ago
FC
District Sales Representative - Western Region (BC)
Festo Canada
Vancouver, BC
- Full-time
Added 56 mins ago
GO
Nurse Specialized in Wound, Ostomy and Continence
Government of Yukon
Whitehorse, YT
- Full-time
…healthcare providers to provide direct and virtual assessment, care planning, evaluation and recommendations. The role promotes quality, client-centred care through clinical consultation,…
Added 56 mins ago
FC
Green - Technical Business Analyst - Toronto Police Service - Consulting
FuntoNetwork Consulting
Toronto, ON
- $65 to $139 USD / hour
- Contract
Added 56 mins ago
ML
Human Resources Manager
Maple Leaf Homes Inc
Fredericton, NB
- Full-time
Role Description The Human Resources Manager is a full-time, on-site role based in Fredericton, NB. This role oversees day-to-day HR operations, including recruitment, onboarding, and…
Added 56 mins ago
WI
Project Manager, Power Delivery (Data Centres)
WSP in Canada
Toronto, ON
- Full-time
As a Senior Project Manager with experience in Data Centres, you will bring expertise to support the planning, development and execution of projects including Data Centres or traditional…
Added 56 mins ago
VA
Manager, Compensation and Benefits
Vancouver Airport Authority
Vancouver, BC
- Full-time
We have an opportunity for a permanent, full-time Manager, Compensation & Benefits on the People & Culture team. Reporting to the Director, People Operations, the Manager leads YVR’s…
Added 56 mins ago
JI
Paid Media Specialist
Jumbo Interactive
Calgary, AB
- Full-time
The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This…

Jumbo Interactive

Paid Media Specialist

Calgary, AB, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Sep 1, 2026

Original job description

Stride is a full-service lottery and fundraising organization that helps charitable and non-profit organizations generate revenue through professionally managed lottery programs across Canada.

For more than 30 years, Stride has brought together the strategy, marketing, technology, customer service, finance, operations, regulatory expertise, and project management required to plan, launch, and operate successful lottery campaigns. We work with foundations, healthcare organizations, and other mission-driven organizations to generate significant funding for healthcare initiatives, research, and community services.

The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities

· Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule

· Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance

· Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms

· Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels

· Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions

· Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.

· Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance

· Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners

· Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements

· Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting

· Develop, maintain, and distributed ad trafficking schedules

· Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution

· Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements

· Analyze test results and translate findings into actional recommendations to continuously improve the media strategy

· Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs

· Traffic assets to vendors and platforms

· Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives

· Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets

· Develop campaign reports and performance analyses and translate them into clear insights and recommendations

· Build and maintain strong relationships with media vendors and serve as the primary point of contact

· Collaborate with both internal and external teams to ensure seamless delivery of paid media strategy

· Support other marketing initiatives as needed

Requirements

· 3+ years of experience in paid media, digital marketing, media buying, performance marketing, or a related role

· 2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting

· 2+ years of hands-on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.

· Post-secondary education in marketing, communications, advertising, business, or a related field

· Strong communication and negotiation skills

· Strong research skills and planning abilities

· Capable of balancing multiple campaigns, deadlines, platforms and stakeholders

· Working knowledge of Google Tag Manager

· Experience developing, executing, evaluating A/B or other structured campaign tests

· High attention to detail

· Collaborative working style and the ability to work effectively with both internal and external teams

· Ability to work independently and exercise good judgment while knowing when to seek input or escalate issues

· Growth-minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behavior

· Experience coordinating or purchasing traditional media would be considered an asset

· Agency experience would be considered an asset

Find Your Freedom at Stride:

At Stride, we're all about ensuring our team thrives as a valued member, look forward to:

Commitment to Diversity, Equity and Inclusion across the employee career journey,
An Employee Assistance Program where you can access counselling and coaching sessions,
Focus on talent management, including career and skills development,
Health & Wellbeing activities,

Candidates who are offered a position will be required to complete pre-employment checks

We are a 2026 Circle Back Initiative Gold Employer – we commit to respond to every applicant

Apply About employer

More about this job

Responsibilities

The Paid Media Specialist is responsible for the end-to-end planning, execution, and optimization of integrated paid media campaigns across traditional and digital channels. They will manage media budgets, analyze performance data, and collaborate with internal teams to ensure campaign objectives are met.

Requirements

Candidates must have at least 3 years of experience in paid media or digital marketing and 2 years of hands-on experience with Google Ads, Meta Ads, and Google Analytics. A post-secondary education in marketing, communications, or a related field is required.

Skills

Paid media strategy
Media buying
Google Ads
Meta Ads
Google Analytics
Google Tag Manager
Campaign optimization
Performance reporting
Ad trafficking
Budget management
Data analysis
Market research
Negotiation
Digital marketing
Conversion tracking

Benefits

Diversity, Equity and Inclusion initiatives
Employee Assistance Program
Career and skills development
Health and wellbeing activities

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
Digital Marketing
Media Buying
Performance Marketing
Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Programmatic
Display Networks
Ad Trafficking
UTM Parameters
Conversion Tracking
A/B Testing
Market Research
Budget Management
Media Strategy
Campaign Reporting
Vendor Management

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