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Added 13 mins ago
YO
HF Programs Specialist Aquatics
YMCA of Greater Toronto
Toronto, ON
- Full-time
…Insight Strategy and using our Membership Involvement Model, the Program Specialist identifies initiatives to increase Membership on Roll, Retention, Satisfaction, and Philanthropic…
Added 13 mins ago
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People & Culture Generalist
Arrow
Stratford, ON
- Full-time
…the manufacturing facility. Reporting to the People & Culture Manager, this role is responsible for supporting recruitment and onboarding, employee relations, attendance management,…
Added 13 mins ago
AP
Pest Technician - We'll Train (Base Salary, Commission & Bonus Included)
Abell Pest Control
Kingston, ON
- Full-time
Address customer needs and optimize their program on-site
Added 13 mins ago
R(
Assistant Store Manager - Oshawa Centre
Reitmans (Canada) Ltée/Ltd
Oshawa, ON
- Full-time
Reporting to the Store Manager, join a team where your leadership will truly make an impact! As an Assistant Store Manager, you’ll help drive daily operations while motivating your team,…
Added 13 mins ago
ZT
Senior Manager Technical Program Management
Zebra Technologies
Mississauga, ON · CAN - Mississauga, Canada
- Full-time
We are seeking a Senior Manager of Technical Program Manager (software and hardware) with proven functional leadership ability to develop a team of program managers operating across all…
Added 13 mins ago
HR
Supervisor, Customer Relations
Hard Rock Hotel & Casino Ottawa
Ottawa, ON · Hard Rock Hotel & Casino Ottawa
- Full-time
…key point of contact for guest concerns, escalations, rewards program inquiries, and service recovery initiatives. The Supervisor will lead, coach, and develop team members while supporting…
Added 27 mins ago
Advisor, Strategic Planning
Alcohol and Gaming Commission of Ontario
Toronto, ON
Partnering closely with the Senior Manager, branch colleagues and cross-functional teams, the Advisor will contribute research, analysis and strategic insights to advance key branch and…
Added 27 mins ago
ZT
Project Manager
Zensar Technologies
Toronto, ON
- Full-time
The Project Manager (PM) is responsible for planning, delivery and execution of projects for the entire delivery life cycle, applying established client standards and best practices. The PM…
Added 28 mins ago
Manager of Quality, Risk and Performance Improvement
Circle of Care, Sinai Health
Toronto, ON
With a focus on the client and caregiver experience and engagement, The Manager will work closely with internal and external stakeholders to support performance reporting to our funders,…
Added 28 mins ago
AA
2026-074 Planning and Infrastructure Clerk
Atikameksheng Anishnawbek
ON · Naughton, Ontario
- Full-time
…Infrastructure Clerk also assists in the coordination of meetings, program functions, and/or special events, as appropriate. The Planning and Infrastructure Clerk will provide operational…
Added 58 mins ago
MS
Job Hiring – Human Resources Coordinator
Marinus Services
Halifax, NS
- Full-time
Reporting to Manager, HR & Payroll, you will help coordinate recruitment and onboarding, maintain employee records, respond to routine HR inquiries and support employee programs.…
Added 58 mins ago
NS
Clinical Therapist - Spryfield Community - Mental Health & Addictions
Nova Scotia Health Authority
Halifax, NS
- Full-time
…Mental Health and Addictions. Reporting to the Health Services Manager, the Clinical Therapist provides assessment and planning, treatment and intervention, and crisis management for…
Added 58 mins ago
CO
Manager of Quality, Risk and Performance Improvement
Circle of Care, Sinai Health
Toronto, ON
- Full-time
With a focus on the client and caregiver experience and engagement, The Manager will work closely with internal and external stakeholders to support performance reporting to our funders,…
Added 58 mins ago
AS
ASD-E Assistant Manager, Budget and Accounting (Permanent)
Anglophone School District
Moncton, NB
- Full-time
Budget and Accounting Assistant Manager (PERMANENT)
Added 58 mins ago
Project Manager
The Canada Life Assurance Company
Toronto, ON
The Project Manager plays a critical role in leading digital transformation projects within the Technology PMO, delivering innovative solutions that modernize insurance benefits and…
Added 58 mins ago
Sr Project Manager
The Canada Life Assurance Company
Winnipeg, MB · London, ON · Toronto, ON
The Senior Project Manager plays a critical role in leading large, high-risk, multi-workstream digital transformation projects with significant business impact, within the Technology PMO,…
Added 58 mins ago
Team Lead, Disability Support Program (Multiple Opportunities/ Various Locations)
The Government of Nova Scotia
NS
…Supportive Housing and Homelessness, and the Disability Support Program…
Added 1 hour ago
RD
Senior Project Manager
Randstad Digital
Aurora, ON
- Contract
Job Title: Senior Project Manager – Enterprise Systems Implementation
Added 1 hour ago
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Gestionnaire de projets / Project Manager
Veolia | Water Tech
Montreal, QC
- Full-time
Reporting to the Manager - EPP Project Management for our Mining Market, the Project Manager will be responsible for planning, organizing, supervising and controlling project execution…
Added 1 hour ago
Program Manager, Product Change and Development
Westerkirk
Calgary, AB · Mississauga, ON
The Program Manager, Product Change Management & Development reports to the Director, Product Planning and Improvement and will liaise with internal departments in the areas of Engineering,…
Added 1 hour ago
HOURLY ASSISTANT MANAGER
Boutique La Vie En Rose
Victoria, BC
Innovation program to encourage idea sharing;
Added 1 hour ago
JUNIOR ASSISTANT MANAGER
Boutique La Vie En Rose
London, ON
Recognition program for years of service; Innovation program to encourage idea sharing;
Added 1 hour ago
JI
Department Manager – Sales & Service
J.D. Irving, Limited
Dartmouth, NS
- Full-time
The Department Manager – Sales & Service plays a key leadership role in delivering an exceptional customer experience while driving sales performance, team engagement, and operational…
Added 1 hour ago
TT
Delivery Lead (Montreal)
TECH TALENTS AGENCY
Montreal, QC
- Full-time
The role is suitable for an experienced Project Manager, Delivery Manager, or Head of Delivery Managers with a strong software development background who is ready to take broader ownership…
Added 1 hour ago
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Représentant(e) Ventes internes/Inside Sales Representative
ADP
Montreal, QC
- Full-time

Jumbo Interactive

Paid Media Specialist

Calgary, AB, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Posting language: English
Posted: Sep 1, 2026

Original job description

Stride is a full-service lottery and fundraising organization that helps charitable and non-profit organizations generate revenue through professionally managed lottery programs across Canada.

For more than 30 years, Stride has brought together the strategy, marketing, technology, customer service, finance, operations, regulatory expertise, and project management required to plan, launch, and operate successful lottery campaigns. We work with foundations, healthcare organizations, and other mission-driven organizations to generate significant funding for healthcare initiatives, research, and community services.

The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities

· Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule

· Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance

· Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms

· Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels

· Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions

· Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.

· Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance

· Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners

· Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements

· Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting

· Develop, maintain, and distributed ad trafficking schedules

· Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution

· Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements

· Analyze test results and translate findings into actional recommendations to continuously improve the media strategy

· Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs

· Traffic assets to vendors and platforms

· Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives

· Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets

· Develop campaign reports and performance analyses and translate them into clear insights and recommendations

· Build and maintain strong relationships with media vendors and serve as the primary point of contact

· Collaborate with both internal and external teams to ensure seamless delivery of paid media strategy

· Support other marketing initiatives as needed

Requirements

· 3+ years of experience in paid media, digital marketing, media buying, performance marketing, or a related role

· 2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting

· 2+ years of hands-on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.

· Post-secondary education in marketing, communications, advertising, business, or a related field

· Strong communication and negotiation skills

· Strong research skills and planning abilities

· Capable of balancing multiple campaigns, deadlines, platforms and stakeholders

· Working knowledge of Google Tag Manager

· Experience developing, executing, evaluating A/B or other structured campaign tests

· High attention to detail

· Collaborative working style and the ability to work effectively with both internal and external teams

· Ability to work independently and exercise good judgment while knowing when to seek input or escalate issues

· Growth-minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behavior

· Experience coordinating or purchasing traditional media would be considered an asset

· Agency experience would be considered an asset

Find Your Freedom at Stride:

At Stride, we're all about ensuring our team thrives as a valued member, look forward to:

Commitment to Diversity, Equity and Inclusion across the employee career journey,
An Employee Assistance Program where you can access counselling and coaching sessions,
Focus on talent management, including career and skills development,
Health & Wellbeing activities,

Candidates who are offered a position will be required to complete pre-employment checks

We are a 2026 Circle Back Initiative Gold Employer – we commit to respond to every applicant

Apply About employer

More about this job

Responsibilities

The Paid Media Specialist is responsible for the end-to-end planning, execution, and optimization of integrated paid media campaigns across traditional and digital channels. They will manage media budgets, analyze performance data, and collaborate with internal teams to ensure campaign objectives are met.

Requirements

Candidates must have at least 3 years of experience in paid media or digital marketing and 2 years of hands-on experience with Google Ads, Meta Ads, and Google Analytics. A post-secondary education in marketing, communications, or a related field is required.

Skills

Paid media strategy
Media buying
Google Ads
Meta Ads
Google Analytics
Google Tag Manager
Campaign optimization
Performance reporting
Ad trafficking
Budget management
Data analysis
Market research
Negotiation
Digital marketing
Conversion tracking

Benefits

Diversity, Equity and Inclusion initiatives
Employee Assistance Program
Career and skills development
Health and wellbeing activities

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
Digital Marketing
Media Buying
Performance Marketing
Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Programmatic
Display Networks
Ad Trafficking
UTM Parameters
Conversion Tracking
A/B Testing
Market Research
Budget Management
Media Strategy
Campaign Reporting
Vendor Management

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