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Added 2 hours ago
UO
Counsellor
University of Victoria
Victoria, BC
- Full-time
…eating disorder and disordered eating concerns within a post-secondary counselling centre model. The role is embedded in UVic Eating Disorder Collaborative, a joint clinical initiative by…
Added 5 hours ago
HM
Psychiatry
Health Match BC
Penticton, BC
- Part-time
As a regional facility and secondary referral centre for the South Okanagan and Similkameen Valley, you will be joining an excellent complement of medical and surgical specialists.…
Added 2 days ago
HM
Psychiatry
Health Match BC
Penticton, BC
- Part-time
As a regional facility and secondary referral centre for the South Okanagan and Similkameen Valley, you will be joining an excellent complement of medical and surgical specialists.…
Added 2 days ago
Customer Service Representative
Price Industries Limited
Winnipeg, MB
Manulife Mental Health and Counselling Services - Access confidential mental health and wellness support through the Manulife app, with convenient options to book counselling,…
Added 2 days ago
TS
Caseworker / Chaplain
The Salvation Army in Canada
Vancouver, BC
- Part-time
Provides appropriate crisis intervention, basic counselling skills, and support as required.
Added 2 days ago
TS
Caseworker / Chaplain
The Salvation Army Canada and Bermuda Territory
Vancouver, BC · Belkin Communities of Hope - Belkin House
- Part-time
Provides appropriate crisis intervention, basic counselling skills, and support as required.
Added 2 days ago
HC
Coordinator, Field Placement, ECS/SWSS - UGH - FT Support
Humber College
Toronto, ON
- Full-time
The successful candidate will have a minimum of two (2) years in one or more of the following areas: Social Services, Counselling, Early Childhood, Recruitment or Employment Services,…
Added 2 days ago
C
Policy & Governance Coordinator (12-month contract)
CPSO
Toronto, ON
- Full-time
Support the Funding for Therapy and Counselling Program by coordinating documentation, tracking approvals, and supporting related committee and reporting requirements.
Added 2 days ago
Coordinator, Field Placement, ECS/SWSS - UGH - FT Support
Humber College
Toronto, ON
The successful candidate will have a minimum of two (2) years in one or more of the following areas: Social Services, Counselling, Early Childhood, Recruitment or Employment Services,…
Added 2 days ago
YO
Construction Training Supervisor
YMCA of the National Capital Region
Ottawa, ON
- Full-time
Access to our YMCA Employee and Family Assistance Program (EFAP) including free, immediate, confidential assistance and counselling for you and your family members for mental and physical…
Added 2 days ago
VC
Clinical Coordinator, Mental Health and Substance Use - Registered Nurse (RN) / Registered Psychiatric Nurse (RPN)
Vancouver Coastal Health
Vancouver, BC
- $49.2 to $63.47 CAD / hour
- Full-time
Knowledge of relevant primary, secondary and tertiary care programs, residential and other community resources.
Added 2 days ago
VC
Clinical Coordinator, Mental Health and Substance Use - Registered Nurse (RN) / Registered Psychiatric Nurse (RPN)
Vancouver Coastal Health
Vancouver, BC
- Full-time
Wellness supports, including counselling, critical incident and innovative wellness services are available to employees and their immediate families
Added 2 days ago
LC
Case Manager_PT-Contract
LOFT Community Services
Toronto, ON
- $57,007 to $71,647 CAD / year
- Contract
Post-secondary education in Social Services / Human Services or equivalent field.
Added 2 days ago
LC
Case Manager_FT-Contract
LOFT Community Services
Toronto, ON
- $57,007 to $71,647 CAD / year
- Contract
Post-secondary education in Social Services / Human Services or equivalent field.
Added 2 days ago
W
Manager Production Planning and Inventory Control
Winpak
Winnipeg, MB
- Full-time
Post-secondary education with a focus on operations management, or an equivalent combination of relevant education, training, and extensive operations experience.
Added 2 days ago
SD
Counsellor, Grades 7-12, 0.143 FTE temporary
School District 5 Southeast Kootenay
Fernie, BC
- Temporary
Must have a Master's Degree recognized by the BC Teacher Regulation Branch in Counselling, Psychology in Counselling or Psychology. Must have a degree/formal training and or teaching…
Added 2 days ago
YR
Secondary Long Term Occasional (LTO)100% Guidance (Councillor)
York Region District School Board
King City, ON
- Full-time
Salary: Salary will be determined in accordance with the current OSSTF Secondary Teacher Collective Agreement and will be pro-rated based on FTE, QECO rating, and years of experience, in…
Added 2 days ago
LS
School Counsellor
Langley School District #35
Langley (District), BC · Langley, BC
- Full-time
A Master's degree in Counselling or Counselling Psychology or equivalent
Added 2 days ago
KF
Financial Services Representative - Remote
Kawartha Financial Services
Peterborough, ON
- Full-time
Provide needs-based advice, counselling members on financial matters such as family budgeting, credit management and investment/retirement planning.
Added 2 days ago
GO
Client Services Officer A
Government of Newfoundland and Labrador
NL · Newfoundland and Labrador, Canada
- $31.37 to $34.89 CAD / hour
- Full-time
Programs include wage subsidies, pre-employment supports, short term training, supports to attend post-secondary education, job search, career planning services, employment counselling, and…
Added 2 days ago
TU
Human Rights Advisor (Equity & Human Rights Office)
Trent University
Peterborough, ON
- $71,582 to $79,535 CAD / year
- Part-time
Honours University Degree (4 year) in Human Rights Studies, Law or related area. A degree in Social Work, Psychology, Counselling will be considered if there is a specialization in Law.…
Added 2 days ago
Quality Improvement Specialist
Price Industries Limited
Winnipeg, MB
Manulife Mental Health and Counselling Services - Access confidential mental health and wellness support through the Manulife app, with convenient options to book counselling,…
Added 2 days ago
NC
Part Time Counsellor
Niagara College
Welland, ON
- Part-time
Experienced with emerging adults and counselling within a post-secondary setting is an asset
Added 2 days ago
AL
machine operator - food and beverage processing
Aliments LUDA Foods
Pointe-Claire, QC
- Full-time
Secondary (high) school graduation certificate
Added 2 days ago
Safety Coordinator (Maintenance)
Price Industries Limited
Winnipeg, MB
Manulife Mental Health and Counselling Services - Access confidential mental health and wellness support through the Manulife app, with convenient options to book counselling,…

Jumbo Interactive

Paid Media Specialist

Calgary, AB, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Sep 1, 2026

Original job description

Stride is a full-service lottery and fundraising organization that helps charitable and non-profit organizations generate revenue through professionally managed lottery programs across Canada.

For more than 30 years, Stride has brought together the strategy, marketing, technology, customer service, finance, operations, regulatory expertise, and project management required to plan, launch, and operate successful lottery campaigns. We work with foundations, healthcare organizations, and other mission-driven organizations to generate significant funding for healthcare initiatives, research, and community services.

The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities

· Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule

· Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance

· Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms

· Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels

· Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions

· Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.

· Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance

· Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners

· Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements

· Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting

· Develop, maintain, and distributed ad trafficking schedules

· Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution

· Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements

· Analyze test results and translate findings into actional recommendations to continuously improve the media strategy

· Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs

· Traffic assets to vendors and platforms

· Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives

· Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets

· Develop campaign reports and performance analyses and translate them into clear insights and recommendations

· Build and maintain strong relationships with media vendors and serve as the primary point of contact

· Collaborate with both internal and external teams to ensure seamless delivery of paid media strategy

· Support other marketing initiatives as needed

Requirements

· 3+ years of experience in paid media, digital marketing, media buying, performance marketing, or a related role

· 2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting

· 2+ years of hands-on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.

· Post-secondary education in marketing, communications, advertising, business, or a related field

· Strong communication and negotiation skills

· Strong research skills and planning abilities

· Capable of balancing multiple campaigns, deadlines, platforms and stakeholders

· Working knowledge of Google Tag Manager

· Experience developing, executing, evaluating A/B or other structured campaign tests

· High attention to detail

· Collaborative working style and the ability to work effectively with both internal and external teams

· Ability to work independently and exercise good judgment while knowing when to seek input or escalate issues

· Growth-minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behavior

· Experience coordinating or purchasing traditional media would be considered an asset

· Agency experience would be considered an asset

Find Your Freedom at Stride:

At Stride, we're all about ensuring our team thrives as a valued member, look forward to:

Commitment to Diversity, Equity and Inclusion across the employee career journey,
An Employee Assistance Program where you can access counselling and coaching sessions,
Focus on talent management, including career and skills development,
Health & Wellbeing activities,

Candidates who are offered a position will be required to complete pre-employment checks

We are a 2026 Circle Back Initiative Gold Employer – we commit to respond to every applicant

Apply About employer

More about this job

Responsibilities

The Paid Media Specialist is responsible for the end-to-end planning, execution, and optimization of integrated paid media campaigns across traditional and digital channels. They will manage media budgets, analyze performance data, and collaborate with internal teams to ensure campaign objectives are met.

Requirements

Candidates must have at least 3 years of experience in paid media or digital marketing and 2 years of hands-on experience with Google Ads, Meta Ads, and Google Analytics. A post-secondary education in marketing, communications, or a related field is required.

Skills

Paid media strategy
Media buying
Google Ads
Meta Ads
Google Analytics
Google Tag Manager
Campaign optimization
Performance reporting
Ad trafficking
Budget management
Data analysis
Market research
Negotiation
Digital marketing
Conversion tracking

Benefits

Diversity, Equity and Inclusion initiatives
Employee Assistance Program
Career and skills development
Health and wellbeing activities

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
Digital Marketing
Media Buying
Performance Marketing
Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Programmatic
Display Networks
Ad Trafficking
UTM Parameters
Conversion Tracking
A/B Testing
Market Research
Budget Management
Media Strategy
Campaign Reporting
Vendor Management

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