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Added 7 mins ago
W
Controls Designer
W3Global
Woodstock, ON
- $75,000 to $85,000 CAD / year
- Full-time
Added 7 mins ago
RL
Growth Manager
Royal LePage
Vancouver, BC · Greater Vancouver Metropolitan Area
- Full-time
Post-secondary education in business, marketing, economics, or a related field is preferred.
Added 8 mins ago
AG
Coordinator, Programmatic
Adelphi Group
Toronto, ON
- Full-time
Post-secondary education in Marketing, Advertising, or a related field is an asset.
Added 8 mins ago
LC
Product Manager, Digital Health (14 month contract)
Loblaw Companies Limited
Toronto, ON
- Full-time
● Post-secondary education in Business, Health Sciences, Technology or a related field, or equivalent practical experience.
Added 8 mins ago
Labour Relations Consultant
Fire & Flower Inc.
Winnipeg, MB
Post-secondary education in Human Resources, Labour Relations, Industrial Relations, Business, or a related field; an equivalent combination of education and experience will be considered.
Added 8 mins ago
Executive Assistant to Executive Director/Artistic Director
Stratford Festival
Stratford, ON
…selection, casting, marketing and public relations efforts, education programs, production, design, recruitment of staff and volunteers, and the composition of the Board of…
Added 8 mins ago
IM
Engineering Project Manager
Impossible Metals
Collingwood, ON
- Full-time
…manufacturing, testing, and offshore operations. As a fast moving technology startup we endeavor to move at a pace that is unparalleled. In a small team maintaining schedule and alignment…
Added 8 mins ago
ER
Senior Fleet Operations Manager
Empire Roofing
Georgetown, ON
- Full-time
Post-secondary education in Fleet Management, Business Administration, Supply Chain, Operations Management, Mechanical Technology, Engineering, or a related field preferred.
Added 8 mins ago
B
Sr Application Software Developer
BMO
Toronto, ON · SCC
- Full-time
Typically 5–7 years of relevant experience with a related post-secondary degree or equivalent education and experience.
Added 8 mins ago
QP
Community Manager
QuadReal Property Group
Vancouver, BC
- Full-time
Added 23 mins ago
SN
WINHEC Events Assistant
Six Nations Polytechnic
Brantford, ON
- Contract
…Excellence for Indigenous Knowledge. SNP offers postsecondary, secondary, trades education and training. SNP has formal partnerships with nine publicly funded Ontario Universities and…
Added 23 mins ago
B
Manager, Digital Strategy & Insights
BMO
Toronto, ON · BMOPLACE
- Full-time
Typically between 5 - 7 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.
Added 23 mins ago
IS
Land Services Admin Clerk - ESC
Information Services Corporation ISC
Toronto, ON
- Full-time
Salary Range: The annual salary for this position ranges from $42,500 - $51,750. Exact compensation may vary based on qualification, experience, and education.
Added 38 mins ago
CO
Director, Health, Safety, & Organizational Resilience
City of Saint John
Saint John, NB
- Full-time
Champion continuous improvement and safety innovation, identifying opportunities to improve processes, leverage technology and data, enhance employee engagement, and increase the…
Added 38 mins ago
KL
Education Consultant – Inuktitut Curriculum Development and Support
Kativik llisarniliriniq
Montreal, QC
- Full-time
The position of Education Consultant in Curriculum Development and Support reports to the Assistant Director of the first language curriculum development department. The Curriculum…
Added 38 mins ago
TI
CMS Content Designer
TekStaff IT Solutions
Toronto, ON
- Contract
Post‑secondary education in Communications, Journalism, UX Design or a related field, or an equivalent combination of education and experience.
Added 38 mins ago
HT
Technical Trainer
Husky Technologies
Bolton, ON
- Full-time
Post-Secondary education or skilled trade certification required
Added 38 mins ago
TO
Director of Corporate and Financial Services (CFO/Treasurer)
Town of The Blue Mountains
The Blue Mountains, ON
- Full-time
Education - An exceptional educational system at both the elementary and secondary levels.
Added 38 mins ago
BS
Bilingual Analyst, Financial Operations
Bilingual Source
Markham, ON
- $65,000 to $75,000 CAD / year
- Full-time
Working closely with Finance, Operations, and Technology teams, you will support critical financial processes, investigate discrepancies, improve workflows, and help guide accounts payable…
Added 38 mins ago
SC
Director Talent Acquisition
Sonepar Canada
Surrey, BC
- Full-time
Post-secondary degree or diploma in Human Resources, Business, Commerce, Organizational Psychology, or a related field; an equivalent combination of education and experience may be…
Added 38 mins ago
UO
Associate Registrar, Enrolment Services, Office of the Registrar
University of Calgary
Calgary, AB
- Full-time
Master's degree from a recognized post-secondary institution with a minimum of ten years of related experience showing increasing responsibility and managerial discretion.
Added 38 mins ago
A
Project Coordinator
ATCO
Yellowknife, NT
- Full-time
Post-secondary education in Engineering, Engineering Technology, Architectural Technology, Business, or a related field; equivalent experience may be considered.
Added 38 mins ago
D
Lab Assistant
Dynacare
Canada
- Part-time
…your career in any direction you choose. We’re evolving our technology and optimizing our processes, so you can do your best work, make a meaningful impact, and…
Added 38 mins ago
E
Business Analyst Specialist I - Marketing & Risk Management
Enbridge
Calgary, AB
- Full-time
You have a post-secondary degree in computer science, engineering, mathematics, statistics, finance, economics, business, or a related field, or an equivalent combination of education and…
Added 38 mins ago
S
Sales Consultant Trainee
Sysco
ON · Sysco Southwestern Ontario
- Full-time
Completion of post-secondary education or equivalent experience.

Jumbo Interactive

Paid Media Specialist

Calgary, AB, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Sep 1, 2026

Original job description

Stride is a full-service lottery and fundraising organization that helps charitable and non-profit organizations generate revenue through professionally managed lottery programs across Canada.

For more than 30 years, Stride has brought together the strategy, marketing, technology, customer service, finance, operations, regulatory expertise, and project management required to plan, launch, and operate successful lottery campaigns. We work with foundations, healthcare organizations, and other mission-driven organizations to generate significant funding for healthcare initiatives, research, and community services.

The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities

· Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule

· Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance

· Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms

· Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels

· Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions

· Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.

· Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance

· Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners

· Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements

· Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting

· Develop, maintain, and distributed ad trafficking schedules

· Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution

· Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements

· Analyze test results and translate findings into actional recommendations to continuously improve the media strategy

· Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs

· Traffic assets to vendors and platforms

· Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives

· Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets

· Develop campaign reports and performance analyses and translate them into clear insights and recommendations

· Build and maintain strong relationships with media vendors and serve as the primary point of contact

· Collaborate with both internal and external teams to ensure seamless delivery of paid media strategy

· Support other marketing initiatives as needed

Requirements

· 3+ years of experience in paid media, digital marketing, media buying, performance marketing, or a related role

· 2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting

· 2+ years of hands-on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.

· Post-secondary education in marketing, communications, advertising, business, or a related field

· Strong communication and negotiation skills

· Strong research skills and planning abilities

· Capable of balancing multiple campaigns, deadlines, platforms and stakeholders

· Working knowledge of Google Tag Manager

· Experience developing, executing, evaluating A/B or other structured campaign tests

· High attention to detail

· Collaborative working style and the ability to work effectively with both internal and external teams

· Ability to work independently and exercise good judgment while knowing when to seek input or escalate issues

· Growth-minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behavior

· Experience coordinating or purchasing traditional media would be considered an asset

· Agency experience would be considered an asset

Find Your Freedom at Stride:

At Stride, we're all about ensuring our team thrives as a valued member, look forward to:

Commitment to Diversity, Equity and Inclusion across the employee career journey,
An Employee Assistance Program where you can access counselling and coaching sessions,
Focus on talent management, including career and skills development,
Health & Wellbeing activities,

Candidates who are offered a position will be required to complete pre-employment checks

We are a 2026 Circle Back Initiative Gold Employer – we commit to respond to every applicant

Apply About employer

More about this job

Responsibilities

The Paid Media Specialist is responsible for the end-to-end planning, execution, and optimization of integrated paid media campaigns across traditional and digital channels. They will manage media budgets, analyze performance data, and collaborate with internal teams to ensure campaign objectives are met.

Requirements

Candidates must have at least 3 years of experience in paid media or digital marketing and 2 years of hands-on experience with Google Ads, Meta Ads, and Google Analytics. A post-secondary education in marketing, communications, or a related field is required.

Skills

Paid media strategy
Media buying
Google Ads
Meta Ads
Google Analytics
Google Tag Manager
Campaign optimization
Performance reporting
Ad trafficking
Budget management
Data analysis
Market research
Negotiation
Digital marketing
Conversion tracking

Benefits

Diversity, Equity and Inclusion initiatives
Employee Assistance Program
Career and skills development
Health and wellbeing activities

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
Digital Marketing
Media Buying
Performance Marketing
Google Ads
Meta Ads
Google Analytics
GA4
Google Tag Manager
Programmatic
Display Networks
Ad Trafficking
UTM Parameters
Conversion Tracking
A/B Testing
Market Research
Budget Management
Media Strategy
Campaign Reporting
Vendor Management

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