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Kabam

Product Marketing Co-op

Vancouver, BC, Canada

$24 - $25 an hour · Internship

Apply on jobs.lever.co About employer

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Job details

Pay: $24 - $25 an hour
Job type: Internship
Posting language: English
Posted: Nov 12, 2026

Original job description

At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games.

Reporting to the Senior Manager, Product Marketing, the Product Marketing Co-op will spend approximately 80% of their time supporting Lifecycle Marketing (LCM), which owns the email and push communications players receive across our live games, and approximately 20% supporting the broader Product Marketing team. In the LCM role, the co-op will keep campaign execution organized and moving by managing project workflows, researching in-game events, and preparing the materials behind each campaign, so the team can spend more time on strategic planning. In the Product Marketing role, the co-op will help find opportunities in the market, protect the brand identity, and support new and existing live game marketing campaigns across PR, Web, Social, Influencers, Paid Media Marketing, and more.

This is a 4-month position from January to April 2027. This role is a full-time, on-site position based 5 days a week at our Downtown Vancouver studio.

\nIn this role, you can expect to:

Key Accountabilities

Lifecycle Marketing Support (~80%)

Project & Workflow Support

Keep Asana tasks, timelines, and statuses accurate and up to date.
Follow up with cross-functional partners (product, live ops, engineering, localization) in Slack to track down assets, approvals, and answers.
Capture meeting notes and make sure every action item has an owner and due date, with reminders as deadlines approach.

Game Event Research & Reporting

Track upcoming in-game events, promotions, and releases across our titles.
Summarize what each event is, who it targets, and why it matters to players and the business.
Compile findings into a regular digest or calendar that informs messaging strategy.

Campaign Execution Support

Prepare copy briefs for upcoming emails and push notifications, gathering event details, audience, key dates, and messaging points.
Assist with copy for recurring and templated messages, using approved templates and examples, for Lifecycle Marketing review.
Proofread and QA copy and links before send, following team style guidelines.
Maintain campaign trackers, including localization status.

Product Marketing Team Support (~20%)

Market Research

Conduct research on gaming industry trends, audience demographics, and competitor games.
Analyze trends in gaming communities and platforms (e.g., Twitch, YouTube, Steam, Reddit).
Assist in analyzing competitor performance data from external resources.

Live Game Marketing / New Title Launch Support

Participate in brainstorming sessions to develop new marketing concepts and campaign ideas.
Help create promotional materials to engage players and potential customers, including trailers, videos, and social media and website copy.
Assist in working with partners by coordinating communications and delivering marketing materials.
Assist the broader Product Marketing team with ad hoc tasks and projects.

Project Management

Assist in preparing briefs for the creation of new branding assets and deliver the outcome to stakeholders, including external partners.

Your background includes:

Required

Currently enrolled in a college or university program (Marketing, Communications, Business, or a related field).
Strong Excel or Google Sheets skills (sorting, formulas, basic organization).
Understanding of player-facing communications and what makes game messaging effective.
Excellent written communication and attention to detail.
Comfortable following up persistently but professionally with multiple stakeholders.
Highly organized, with the ability to manage multiple deadlines.

Preferred

Basic HTML/CSS familiarity.
Experience with Asana or a similar project management tool.
Experience playing mobile or PC games, especially live-service games, and gaming culture knowledge.
Familiarity with CRM or marketing automation platforms (e.g., Braze, Iterable).
Interest in lifecycle, CRM, or growth marketing.
Experience with Photoshop.

The Ideal Candidate Has

Interest in Product Marketing and lifecycle/CRM marketing.
Is deeply engaged with social media.
Good communication skills (clear, logical).
Reliable follow-through and a proactive, self-directed working style.
A mindset clearly focused on personal and professional development.
Ability to thrive in a fast-paced, dynamic environment.

Our success is due to the hard work of our people. We share our success with our people through flexible benefits and reward programs, sweet swag, snacks, and more. Here’s a look at some of the support we provide our people:

Extended Health Coverage: effective day one, no waiting period! Our benefits cover health, dental, life, disability, and extended paramedical services such as vision care, mental health practitioners, massage, physiotherapy, acupuncture, and much more.
DEIB Benefits: DEIB is important to us and to our people - that’s why our benefits include gender-affirming care, fertility care, and other hormonal treatments and drugs.
Flexible Spending Accounts: our benefits are built on a flex credit model, so you’re able to choose the coverage levels that are right for you, and allocate the rest to a group RRSP/TFSA, Health Spending account, and/or Personal Spending Account.
PTO and Parental Leave: we offer paid parental leave, flexible paid time off, paid time off for volunteering, sick leave, and holiday closures.
Employee and Family Assistance Program: This program provides crisis management support, immediate mental health care, and generalized support for emotional, mental, and financial well-being.
Telus Virtual Health: we provide increased access to remote healthcare providers for prescription refills or referrals from the comfort of your home.
Learning and growth: We encourage people to grow both personally and professionally, and support this through regular lunch & learns and an education stipend.
Pay transparency: We share with employees the pay range their role falls within and clear career maps to determine how they can grow within their role or level-up to a promotion.
Cool spaces: Our offices are in Vancouver, Montreal, Los Angeles, and San Francisco. Whether it’s summers on the rooftop patio in Downtown Vancouver, or watching the fireworks in Montreal’s South Shore - we want our people to feel like their time spent in office is worthwhile!
Giving back: Kabammers have a dedicated paid day off every year to volunteer to a cause close to their hearts. Some teams even band together for group volunteer days off-site!

$24 - $25 an hour

The typical hiring range listed above is specific to candidates located in Vancouver. The salary will be determined based on your knowledge, skills and competencies, and you’ll have room to grow after you join!

Excited by this opportunity? Kabam is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn’t perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.

We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world!

About Kabam

Kabam is a world leader in developing entertaining, immersive, and highly social multiplayer games, bringing high-quality graphics, next-generation technology, and revolutionary gameplay to players around the world.

Kabam’s games, Marvel Contest of Champions, Shop Titans, and more have generated hundreds of millions of downloads and have received multiple awards including Apple’s Editor’s Choice and Google Play’s Best Game of the Year.

Founded in 2006, Kabam has studios and offices in Vancouver & Montreal in Canada, and Los Angeles & San Francisco in the United States. Kabam is a wholly-owned subsidiary of Netmarble Games.

Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

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More about this job

Responsibilities

The co-op will support lifecycle marketing by managing campaign workflows, researching in-game events, and preparing campaign materials. Additionally, they will assist the product marketing team with market research, brand identity protection, and promotional content creation.

Requirements

Candidates must be currently enrolled in a college or university program in a relevant field such as Marketing, Communications, or Business. Strong organizational skills, proficiency in Excel or Google Sheets, and excellent written communication are required.

Skills

Excel
Google Sheets
Project management
Copywriting
Market research
Data analysis
Communication
Attention to detail
Asana
HTML
CSS
CRM
Marketing automation
Photoshop
Gaming culture knowledge
Stakeholder management

Benefits

Extended health coverage
Dental care
Life insurance
Disability insurance
Vision care
Mental health support
Massage therapy
Physiotherapy
Acupuncture
Gender-affirming care
Fertility care
Flexible spending accounts
Group RRSP/TFSA
Paid parental leave
Paid time off
Volunteer time off
Sick leave
Employee and family assistance program
Virtual health services
Education stipend

Visa sponsorship

Not detected in the job text

Keywords

Product Marketing
Lifecycle Marketing
CRM
Gaming Industry
Live-service games
Asana
Braze
Iterable
Excel
Google Sheets
HTML
CSS
Photoshop
Market Research
Campaign Execution
Project Management
Social Media
Influencer Marketing
Paid Media
Localization
QA
Data Analysis
Brand Identity
Promotional Materials
Gaming Trends
Twitch
YouTube
Steam
Reddit
Free-to-play

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Work requirements

Jobs in Canada