Communications Specialist
- Vancouver, BC, Canada
$75,000 to $90,000 CAD / year · Full-time
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Job details
- Pay
- $75,000 to $90,000 CAD / year
- Job type
- Full-time
- Apply by
- Experience
- 3 to 5 years of experience in communications, PR or content marketing, with at least 2 years in B2B SaaS, technology or a related B2B environment
- Posting language
- English
- Posted
Original job description
You will be Keycafe's go-to storyteller. Our product solves a real, everyday problem for dealerships, hotels, property managers, fleets and facilities teams, and our customers have great results to share. Your job is to turn that into a steady stream of clear, credible communications that build our brand, support sales and keep our customers informed.
This is a hands-on role for someone who loves to write, can juggle many projects and is comfortable working closely with sales, customer success, product and leadership. We are a small organization that operates globally and you will be asked to think creatively and take on other projects as needed such as running a podcast. We are also launching several new products that will require building a new set of communications tasks to industries new to the organization.
Key responsibilities
Brand voice and messaging
This is a hands-on role for someone who loves to write, can juggle many projects and is comfortable working closely with sales, customer success, product and leadership. We are a small organization that operates globally and you will be asked to think creatively and take on other projects as needed such as running a podcast. We are also launching several new products that will require building a new set of communications tasks to industries new to the organization.
Key responsibilities
Brand voice and messaging
- Own and maintain Keycafe's messaging framework, tone of voice and style guide
- Translate technical product capabilities (SmartBox, cloud platform, API, integrations) into clear benefits for each audience and industry
- Review customer-facing copy across teams for consistency and quality
- Plan and manage the editorial calendar for the blog, website, email newsletter and resource library
- Write and edit blog posts, web pages, product launch copy, one-pagers, sales enablement materials and email campaigns
- Interview customers and produce case studies, testimonials and short video stories with customer success and sales
- Write and distribute press releases for product launches, partnerships, customer wins and company milestones
- Build relationships with trade media in automotive, hospitality, property management and facilities, plus Vancouver and Canadian tech press
- Pitch stories, prepare spokespeople with briefing notes, and track coverage
- Identify and submit to industry awards and speaking opportunities
- Manage Keycafe's company LinkedIn and other social channels: plan, write, publish and engage
- Support employee advocacy so the team shares Keycafe content
- Monitor conversations about Keycafe, competitors and our industries
- Develop a Keycafe podcast and interview customers and industry specialists about their own industries for general awareness not just about key management.
- Write product update announcements, release notes summaries and customer newsletters with product and customer success
- Produce co-marketing content with partners and integration partners
- Support internal communications such as all-hands updates and company announcements
- Support trade shows and industry events with booth messaging, collateral and pre- and post-event communications
- Report monthly on communications KPIs (share of voice, coverage, engagement, traffic, content-influenced pipeline)
- Manage freelancers or agencies as needed and keep the asset library organized
- Bachelor's degree in communications, public relations, journalism, marketing or a related field
- 3 to 5 years of experience in communications, PR or content marketing, with at least 2 years in B2B SaaS, technology or a related B2B environment
- Excellent writing and editing skills in English, with a portfolio showing range: long-form content, press releases, case studies, web copy and social posts
- Proven ability to explain technical products in plain, persuasive language for business buyers
- Experience with media relations: writing releases, pitching journalists and securing coverage
- Experience running a company LinkedIn presence and creating content for social channels
- Strong project management: you can run several projects at once and hit deadlines
- Comfortable working closely with sales, customer success, product and leadership, and interviewing customers
- Comfortable using AI writing and research tools responsibly to work faster while keeping quality high
- Legally entitled to work in Canada and able to work from our Vancouver office 4+ days a week
- Extended health and dental coverage
- Paid vacation and personal days
- Professional development budget for courses, conferences or memberships
- Attend Team events
- Opportunity to build and grow within a scaling SaaS/IoT company.
- Work with a tangible, innovative product already trusted by businesses worldwide.
- Career growth and visibility - your success is highly visible in a company where results matter
More about this job
Responsibilities
Own Keycafe’s brand voice and create clear communications across its website, blog, email, social channels, PR, customer stories, product launches, and partner materials. Support events and internal communications, develop a customer- and industry-focused podcast, and report on communications performance while coordinating with teams and external contributors.
Requirements
Requires a bachelor’s degree in communications, public relations, journalism, marketing, or a related field, plus 3–5 years of communications, PR, or content marketing experience, including at least 2 years in B2B SaaS, technology, or a related B2B environment. Candidates need strong English writing and editing, technical storytelling, media relations, social media, and project management skills, and must be legally entitled to work in Canada and able to work from the Vancouver office at least 4 days per week.
Skills
- Writing And Editing
- Brand Messaging
- Content Marketing
- Public Relations
- Media Relations
- Social Media Management
- Project Management
- Customer Storytelling
- Case Study Development
- Technical Communication
- Editorial Planning
- Customer Interviewing
- Sales Enablement
- Event Communications
- Communications KPI Reporting
- Responsible Use Of AI Tools
Benefits
- Extended Health And Dental Coverage
- Paid Vacation And Personal Days
- Professional Development Budget
- Team Events
- Career Growth Opportunities
- Opportunity To Work With An Innovative Product
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Creative & Media
- Technology
- Customer Service & Support
Keywords
- B2B SaaS
- Internet Of Things
- SmartBox
- Cloud Platform
- API
- Integrations
- Brand Voice
- Messaging Framework
- Style Guide
- Editorial Calendar
- Content Marketing
- Press Releases
- Media Relations
- Trade Media
- Social Media
- Customer Case Studies
- Testimonials
- Video Stories
- Podcast
- Product Launches
- Sales Enablement
- Partner Marketing
- Customer Newsletters
- Release Notes
- Trade Shows
- Communications KPIs
- Share Of Voice
- Content-Influenced Pipeline
- AI Writing And Research Tools