Marketing Manager

About KioCafé

KioCafé is a growing B2B technology company specializing in the design, manufacturing, and deployment of autonomous robotic coffee kiosks, cold brew stations, and self-service beverage systems.

By combining innovative hardware, intelligent software, automation, and payment technology, KioCafé delivers fully integrated beverage solutions that help businesses streamline operations, reduce labor requirements, and provide convenient, high-quality beverage experiences.

With operations across Canada, the United States, and China, KioCafé is focused on advancing automated beverage technology and expanding its global presence.

This is an exciting time to join KioCafé as we enter our next phase of growth. As a growing startup, we offer the opportunity to build and shape our brand, introduce innovative products to new markets, and make a direct impact on the company's growth and success.

Position Summary

KioCafé is seeking a creative, strategic, and results-driven Marketing Manager to lead the development and execution of marketing initiatives that drive brand awareness, customer acquisition, and business growth.

This role will be responsible for developing marketing strategies, managing digital campaigns, supporting product launches, generating qualified leads, and strengthening KioCafé's presence in the automated beverage technology market.

The ideal candidate is a hands-on marketing professional with strong B2B marketing experience, excellent project management skills, and the ability to balance strategic planning with day-to-day execution.

As part of a growing startup, this individual will have the opportunity to help establish marketing processes, build brand recognition, and play a key role in scaling the business.

Key Responsibilities

Marketing Strategy & Brand Development

• Develop and execute comprehensive marketing strategies aligned with KioCafé's business objectives.
• Build and strengthen brand awareness across target industries and markets.
• Develop clear brand messaging, positioning, and value propositions.
• Identify market opportunities, customer segments, and competitive trends.
• Establish marketing plans, budgets, timelines, and performance objectives.
• Ensure consistent brand identity across digital, print, sales, and customer-facing materials.

Digital Marketing & Lead Generation

• Plan, execute, and optimize digital marketing campaigns across relevant channels.
• Manage website content, search engine optimization (SEO), and digital advertising initiatives.
• Develop lead generation campaigns that support the sales pipeline and customer acquisition.
• Manage email marketing, marketing automation, and customer engagement campaigns.
• Oversee social media strategy, with a focus on LinkedIn and other relevant B2B platforms.
• Monitor campaign performance and optimize marketing activities based on data and results.

Content Creation & Communications

• Develop compelling marketing content, including website copy, brochures, presentations, case studies, newsletters, and product materials.
• Coordinate the creation of product photography, videos, demonstrations, and promotional assets.
• Manage external agencies, designers, freelancers, and marketing vendors as needed.
• Support public relations, company announcements, and corporate communications.
• Ensure marketing materials clearly communicate KioCafé's technology, product capabilities, and customer benefits.

Product Marketing & Go-to-Market Strategy

• Partner with Product Management and Sales to develop go-to-market strategies for new products and services.
• Create product positioning, messaging, launch campaigns, and sales enablement materials.
• Support product demonstrations, trade shows, conferences, and industry events.
• Conduct competitive research and market analysis to identify growth opportunities.
• Develop customer success stories and case studies to demonstrate product value.

Sales & Cross-Functional Collaboration

• Work closely with Sales to align marketing campaigns with revenue and lead generation goals.
• Develop tools and resources that support prospecting, presentations, and customer acquisition.
• Collaborate with Product and Engineering teams to understand product capabilities and technical differentiators.
• Coordinate marketing initiatives across Canada, the United States, and China, as required.
• Provide regular updates on marketing performance, campaign results, and growth opportunities.

Marketing Analytics & Performance

• Establish and track marketing KPIs, including lead generation, conversion rates, campaign ROI, website traffic, and engagement.
• Manage marketing budgets and allocate resources effectively.
• Analyze marketing performance and provide recommendations for improvement.
• Maintain accurate campaign and lead data within CRM and marketing platforms.
• Identify opportunities to improve marketing processes, reporting, and automation.

Qualifications & Experience

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 5+ years of progressive marketing experience, preferably in B2B technology, SaaS, hardware, or related industries.
• Demonstrated experience developing and executing marketing strategies and campaigns.
• Strong knowledge of digital marketing, SEO, paid advertising, email marketing, and lead generation.
• Experience managing websites, social media, and content marketing initiatives.
• Strong project management, communication, and organizational skills.
• Experience working with CRM and marketing automation platforms.
• Ability to work independently, manage competing priorities, and deliver measurable results.
• Strong analytical skills and experience using marketing data to guide decisions.

Preferred Qualifications

• Experience marketing technology products, robotics, automation, or self-service solutions.
• Experience supporting product launches and go-to-market strategies.
• Familiarity with HubSpot, Salesforce, Google Analytics, Google Ads, or similar tools.
• Experience coordinating trade shows, conferences, and industry events.
• Experience working in a startup or high-growth organization.
• Experience managing external agencies, vendors, or creative partners.

Key Competencies

• B2B Marketing Strategy
• Brand Development & Positioning
• Digital Marketing & Lead Generation
• Product Marketing
• Content Strategy & Communications
• Marketing Analytics & ROI
• Project & Budget Management
• Sales Enablement
• Creativity & Innovation
• Cross-Functional Collaboration

What Success Looks Like

• Increased brand awareness and market visibility for KioCafé.
• Consistent generation of qualified leads that support sales growth.
• Successful execution of product launches and marketing campaigns.
• Strong alignment between Marketing, Sales, and Product teams.
• Measurable improvements in campaign performance and marketing ROI.
• Scalable marketing processes and strategies that support KioCafé's continued expansion.