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Kiocafe

Marketing Manager

Toronto, ON, M9W 0C8, Canada

Full-time

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Job details

Job type: Full-time
Experience: 5+ years of progressive marketing experience, preferably in B2B technology, SaaS, hardware, or related industries.
Posting language: English
Posted: Oct 27, 2026

Original job description

About KioCafé

KioCafé is a growing B2B technology company specializing in the design, manufacturing, and deployment of autonomous robotic coffee kiosks, cold brew stations, and self-service beverage systems.

By combining innovative hardware, intelligent software, automation, and payment technology, KioCafé delivers fully integrated beverage solutions that help businesses streamline operations, reduce labor requirements, and provide convenient, high-quality beverage experiences.

With operations across Canada, the United States, and China, KioCafé is focused on advancing automated beverage technology and expanding its global presence.

This is an exciting time to join KioCafé as we enter our next phase of growth. As a growing startup, we offer the opportunity to build and shape our brand, introduce innovative products to new markets, and make a direct impact on the company's growth and success.

Position Summary

KioCafé is seeking a creative, strategic, and results-driven Marketing Manager to lead the development and execution of marketing initiatives that drive brand awareness, customer acquisition, and business growth.

This role will be responsible for developing marketing strategies, managing digital campaigns, supporting product launches, generating qualified leads, and strengthening KioCafé's presence in the automated beverage technology market.

The ideal candidate is a hands-on marketing professional with strong B2B marketing experience, excellent project management skills, and the ability to balance strategic planning with day-to-day execution.

As part of a growing startup, this individual will have the opportunity to help establish marketing processes, build brand recognition, and play a key role in scaling the business.

Key Responsibilities

Marketing Strategy & Brand Development

Develop and execute comprehensive marketing strategies aligned with KioCafé's business objectives.
Build and strengthen brand awareness across target industries and markets.
Develop clear brand messaging, positioning, and value propositions.
Identify market opportunities, customer segments, and competitive trends.
Establish marketing plans, budgets, timelines, and performance objectives.
Ensure consistent brand identity across digital, print, sales, and customer-facing materials.

Digital Marketing & Lead Generation

Plan, execute, and optimize digital marketing campaigns across relevant channels.
Manage website content, search engine optimization (SEO), and digital advertising initiatives.
Develop lead generation campaigns that support the sales pipeline and customer acquisition.
Manage email marketing, marketing automation, and customer engagement campaigns.
Oversee social media strategy, with a focus on LinkedIn and other relevant B2B platforms.
Monitor campaign performance and optimize marketing activities based on data and results.

Content Creation & Communications

Develop compelling marketing content, including website copy, brochures, presentations, case studies, newsletters, and product materials.
Coordinate the creation of product photography, videos, demonstrations, and promotional assets.
Manage external agencies, designers, freelancers, and marketing vendors as needed.
Support public relations, company announcements, and corporate communications.
Ensure marketing materials clearly communicate KioCafé's technology, product capabilities, and customer benefits.

Product Marketing & Go-to-Market Strategy

Partner with Product Management and Sales to develop go-to-market strategies for new products and services.
Create product positioning, messaging, launch campaigns, and sales enablement materials.
Support product demonstrations, trade shows, conferences, and industry events.
Conduct competitive research and market analysis to identify growth opportunities.
Develop customer success stories and case studies to demonstrate product value.

Sales & Cross-Functional Collaboration

Work closely with Sales to align marketing campaigns with revenue and lead generation goals.
Develop tools and resources that support prospecting, presentations, and customer acquisition.
Collaborate with Product and Engineering teams to understand product capabilities and technical differentiators.
Coordinate marketing initiatives across Canada, the United States, and China, as required.
Provide regular updates on marketing performance, campaign results, and growth opportunities.

Marketing Analytics & Performance

Establish and track marketing KPIs, including lead generation, conversion rates, campaign ROI, website traffic, and engagement.
Manage marketing budgets and allocate resources effectively.
Analyze marketing performance and provide recommendations for improvement.
Maintain accurate campaign and lead data within CRM and marketing platforms.
Identify opportunities to improve marketing processes, reporting, and automation.

Qualifications & Experience

Required Qualifications

Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
5+ years of progressive marketing experience, preferably in B2B technology, SaaS, hardware, or related industries.
Demonstrated experience developing and executing marketing strategies and campaigns.
Strong knowledge of digital marketing, SEO, paid advertising, email marketing, and lead generation.
Experience managing websites, social media, and content marketing initiatives.
Strong project management, communication, and organizational skills.
Experience working with CRM and marketing automation platforms.
Ability to work independently, manage competing priorities, and deliver measurable results.
Strong analytical skills and experience using marketing data to guide decisions.

Preferred Qualifications

Experience marketing technology products, robotics, automation, or self-service solutions.
Experience supporting product launches and go-to-market strategies.
Familiarity with HubSpot, Salesforce, Google Analytics, Google Ads, or similar tools.
Experience coordinating trade shows, conferences, and industry events.
Experience working in a startup or high-growth organization.
Experience managing external agencies, vendors, or creative partners.

Key Competencies

B2B Marketing Strategy
Brand Development & Positioning
Digital Marketing & Lead Generation
Product Marketing
Content Strategy & Communications
Marketing Analytics & ROI
Project & Budget Management
Sales Enablement
Creativity & Innovation
Cross-Functional Collaboration

What Success Looks Like

Increased brand awareness and market visibility for KioCafé.
Consistent generation of qualified leads that support sales growth.
Successful execution of product launches and marketing campaigns.
Strong alignment between Marketing, Sales, and Product teams.
Measurable improvements in campaign performance and marketing ROI.
Scalable marketing processes and strategies that support KioCafé's continued expansion.

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More about this job

Responsibilities

The Marketing Manager will develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, and business growth. They will collaborate with sales and product teams to manage digital campaigns, product launches, and marketing performance analytics.

Requirements

Candidates must have a bachelor's degree and at least 5 years of progressive marketing experience, ideally within B2B technology or hardware sectors. Strong proficiency in digital marketing, CRM platforms, and strategic project management is required.

Skills

B2B Marketing
Brand Development
Digital Marketing
Lead Generation
Product Marketing
Marketing Strategy
SEO
Marketing Automation
Content Creation
Project Management
CRM
Market Analysis
Sales Enablement
Budget Management
Data Analytics

Visa sponsorship

Not detected in the job text

Keywords

B2B Technology
Robotics
Automation
SaaS
Marketing Strategy
Brand Awareness
Lead Generation
Digital Marketing
SEO
Content Marketing
HubSpot
Salesforce
Google Analytics
Google Ads
Go-to-market Strategy
Product Marketing
Marketing Analytics
CRM
Project Management
Budgeting
Market Research
Social Media Strategy
Email Marketing
Public Relations
Sales Enablement
Cross-functional Collaboration
Performance Marketing
Marketing Automation
Competitive Analysis
Trade Shows

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