Closed listing
Head of Growth, Margin Trading
- Canada
Full-time
This opening has closed.
The original listing is kept below for reference.
Job details
- Job type
- Full-time
- Posting language
- English
- Posted
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Search current openingsOriginal job description
Archived listing. The details below describe a past opening.
Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.
The team
Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.
The opportunity
- Own growth for margin trading on Kraken Pro, Kraken's highest single revenue-generating product feature, with CEO-level ownership of the business area
- Build and execute the strategy to acquire high-net-worth individual (HNWI) traders, including winning them from competing platforms
- Partner closely with the VIP team to shape how high-value traders are sourced, onboarded, and activated
- Mobilize performance marketing, organic, creative design, and other internal teams to drive margin growth, as a senior individual contributor without direct reports
- Define positioning, messaging, and offers for margin trading that resonate with sophisticated, high-volume traders
- Set growth targets and own the funnel from lead to funded account to active margin trader
- Run fast experiments across channels, programs, and incentives, and scale what works
- Bring trader insights back to Product to shape the margin roadmap
- 4+ years in growth, product marketing, or VIP/high-value customer acquisition
- Proven track record of acquiring high-net-worth traders or players in crypto, trading, or gaming and gambling
- Experience winning customers away from competitors and converting them into long-term, high-value users
- Ability to lead cross-functional teams without formal authority and drive measurable outcomes
- Strong grasp of leveraged and margin trading, and of how high-volume traders make decisions
- Data-driven approach: owns funnel metrics, revenue impact, and ROI on acquisition spend
- High agency and scrappiness: takes full ownership, moves fast, and delivers without waiting for ideal conditions
- Clear communicator who builds alignment across marketing, VIP, product, and leadership
- Existing network among HNW traders, market makers, or VIP communities
- Experience building VIP or whale acquisition programs from scratch
- Background in regulated financial products or iGaming with strict compliance requirements
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Our commitment
Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.
As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
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More about this job
Responsibilities
Own growth for Kraken Pro margin trading, setting strategy and targets to acquire, onboard, and activate high-net-worth and high-volume traders. Coordinate cross-functional teams, run and scale growth experiments, define product positioning and offers, and use trader insights to inform the margin product roadmap.
Requirements
Requires at least four years of experience in growth, product marketing, or high-value customer acquisition, with a proven record of acquiring and retaining high-net-worth traders or comparable customers. Candidates should understand leveraged and margin trading, manage funnel and revenue metrics, and lead cross-functional work with strong communication, initiative, and data-driven decision-making.
Skills
- Growth Strategy
- High-Net-Worth Customer Acquisition
- Margin Trading
- Leveraged Trading
- Performance Marketing
- Product Marketing
- Funnel Management
- Customer Onboarding
- Customer Activation
- Cross-Functional Leadership
- Experimentation
- Data Analysis
- Revenue Growth
- Acquisition ROI
- Competitive Customer Acquisition
- Positioning and Messaging
Visa sponsorship
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Categories
- Marketing
- Finance & Accounting
- Management & Leadership
- Data & Analytics
Keywords
- Kraken Pro
- Margin Trading
- Leveraged Trading
- High-Net-Worth Individuals
- VIP Acquisition
- Whale Acquisition
- Crypto
- Financial Services
- Growth Strategy
- Performance Marketing
- Organic Marketing
- Product Marketing
- Customer Acquisition
- Customer Onboarding
- Customer Activation
- Funnel Metrics
- Funded Accounts
- Revenue Growth
- Acquisition Spend
- Return on Investment
- Growth Experiments
- Incentive Programs
- Trader Insights
- Product Roadmap
- Market Makers
- Regulatory Compliance
- iGaming