SSG/Layer7
- Brampton, ON, Canada
On-site
Full-time
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Job details
- Job type
- Full-time
- Workplace
- On-site
- Posting language
- English
- Posted
Original job description
Company Description
KRG Technologies, Inc., 25000 Avenue Stanford, Suite #243, Valencia, CA 91355
Job Description
- Ability to drive end-to-end e-commerce and marketing email campaigns
- Strong interpersonal skills to handle discussions with Clients and other teams like internal marketing team, analytics and product team
- Deep understanding of best practices and proven track record of launching successful email programs
- Excellent requirement gathering and analytical skills
- Day to day self-management of commitments and priorities
- Ability to work both independently and as part of a team
- Highly analytical/data minded with the ability to convert performance insights into actionable decisions
- "Responsible for producing standards-based, semantic markup and coding for responsive web design and email-blasts.
- Staging, testing, and deploying campaigns in Marketo.
- Resourceful self-starter/problem solver
- Continually optimize email performance through iterative testing
- Continually reassess strategies to drive profitable growth and contribute to a roadmap of initiatives to enable the defined strategic objectives
- Run ad hoc analyses and collaborate with analytics and product team to optimize performance
Qualifications
- Overall 6+ years of IT experience
- 2+ years relevant email experience, preferable in e-commerce space
- Experience in campaign deployment in Marketo
- Efficient skills with design tools (Adobe Suite)
- Strong proficiency in HTML (ability to hand-code an email) including HTML coords Attribute and CSS/CSS3
- Javascript experience is an advantage
- Hands on experience in performance optimization, A/B and multivariate testing
- BA/BS or higher degree in communications, marketing, business or related field
Additional Information
All your information will be kept confidential according to EEO guidelines.
More about this job
Responsibilities
The email campaign specialist at KRG Technology will build and launch marketing emails from start to finish. They will write the code for emails and web pages, test and improve campaign results, and work with clients and internal teams.
Requirements
Candidates need 6+ years of IT experience and 2+ years of email marketing experience, ideally in e-commerce. They need strong HTML and CSS skills, Marketo deployment experience, and a background in analysis and A/B testing.
Skills
- Marketo
- HTML
- CSS
- CSS3
- JavaScript
- Adobe Creative Suite
- A/B testing
- Multivariate testing
- Responsive web design
- Email development
- Campaign deployment
- Performance optimization
- Requirements gathering
- Data analysis
- Client communication
- Project coordination
Categories
- Marketing
- Technology
- Software
- Data & Analytics
Keywords
- Marketo
- email marketing
- e-commerce
- HTML
- CSS
- CSS3
- JavaScript
- Adobe Suite
- A/B testing
- multivariate testing
- responsive email design
- campaign deployment
- performance optimization
- email campaign manager
- marketing automation
- digital marketing
- data analysis
Seniority
Mid level
Tools
- Marketo
- Adobe Suite
- HTML
- CSS
- JavaScript
Languages
- English
Fields of study
- communications
- marketing
- business