Chef·fe de Marque - Médias Sociaux - Social Activation Manager
- Montreal, QC, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Posting language
- English · French
- Posted
Original job description
English section of this bilingual listing.
Nous nous engageons à garantir des processus de recrutement inclusifs et à promouvoir chaque candidature de manière équitable et éthique. Le Groupe interdit strictement toute discrimination fondée sur l'identité ou l'expression de genre, l'orientation sexuelle, le handicap visible ou invisible, l'origine socio-économique ou multiculturelle, l'état de santé, l'âge, la religion ou tout autre critère protégé par la loi. Vous souhaitez savoir comment l'IA est intégrée dans nos recrutements ? Consultez notre Charte IA pour plus d'informations. Prêt·e à postuler ? Le site officiel careers.loreal.com est à votre disposition.
Social Brand Manager
Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
You lead the social narrative, advocacy, and brand cause for Garnier in Canada, reporting to the Brand Communications Director.
- Direct organic content strategy across Instagram and TikTok, building editorial calendars, writing brand-led copy, and embedding social SEO to boost discoverability.
- Pilot exploration on growth channels including Reddit, Pinterest, and YouTube, adapting global assets to Canadian market realities.
- Orchestrate influencer outreach, seeding, and community engagement to drive brand love and lift Share of Influence (SOI).
- Track social sentiment and cultural conversations using Talkwalker, translating audience insights into rapid-response brand moments.
- Champion Garnier’s “Collective for the Planet” and Responsible Influence agenda, steering PR activations and corporate media moments in tandem with agency partners.
- Deliver end-to-end brand events and milestone activations (such as Earth Month), managing external partner relationships, budgets, and post-campaign ROI reporting.
We Are Looking For
You understand social culture, sustainability storytelling, and community-driven engagement. You bring:
- Social Media Management: Strong command of multi-platform execution across TikTok and Instagram with focus on social SEO.
- Influencer & Advocacy Marketing: Hands-on experience with talent outreach, gifting initiatives, and growing Share of Influence.
- Content Strategy & Storytelling: Skill in adapting global guidelines into local, channel-first content that resonates with Canadian consumers.
- Social Listening & Analytics: Practical knowledge of tools like Talkwalker to track sentiment, monitor trends, and report performance.
- Event & Agency Management: Demonstrated ability to manage PR agencies, brand event execution, and committed brand cause initiatives.
What's In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference
Who We Are
In the Consumer Products Division, our mission is to democratise the best of beauty, bringing quality, efficacy, and safety to everyone, everywhere. Garnier stands for Green Beauty accessible to all, committed to sustainable sourcing, greener formulas, and responsible impact.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law. Wondering how AI is integrated in our L'Oréal recruitment process? Find practical information and advice in our AI Charter. Ready to apply? careers.loreal.
Read the full bilingual original
Bonjour, nous sommes L'Oréal. Nous ne faisons pas que bâtir des marques, nous façonnons la façon dont le monde vit la beauté (et cela demande une multitude de métiers passionnants). Intrigué·e ? Poursuivez votre lecture, ce poste est peut-être l'opportunité que vous attendiez.
Une Journée dans Votre Rôle
Vous pilotez le récit sur les médias sociaux, les relations influenceurs et la cause de marque au Canada, sous la responsabilité de la direction des communications de marque.
- Définir la stratégie de contenu organique sur Instagram et TikTok, concevoir les calendriers éditoriaux, rédiger les textes selon le ton de la marque et intégrer le référencement naturel (SEO) social.
- Piloter les plateformes en émergence telles que Reddit, Pinterest et YouTube, tout en adaptant les contenus internationaux aux spécificités du marché canadien.
- Orchestrer l'engagement communautaire, les envois de produits et les relations avec les créateurs de contenu pour accroître la notoriété et la part d'influence (SOI).
- Suivre les tendances et les conversations avec Talkwalker afin de transformer les signaux d'audience en activations percutantes.
- Porter l'engagement de marque « En vert pour la planète » ainsi que l'influence responsable, en gérant les activations de relations publiques et les moments médias avec nos partenaires d'agence.
- Coordonner les événements de marque et les temps forts (comme le Mois de la Terre), en assurant le suivi budgétaire et les bilans de performance.
Vous Maîtrisez La Culture Numérique, Les Récits Engagés Pour L'environnement Et L'animation De Communauté. Vous Apportez
- Gestion des Médias Sociaux : Maîtrise opérationnelle de TikTok et Instagram, accompagnée d'une solide expertise en référencement social.
- Marketing d'Influence et Recommandation : Capacité démontrée à bâtir des partenariats créateurs et à faire progresser la part d'influence.
- Stratégie de Contenu et Récit de Marque : Habileté à adapter des directives globales en récits locaux adaptés aux consommateurs canadiens.
- Écoute Sociale et Analyse de Données : Connaissance pratique d'outils d'écoute sociale comme Talkwalker pour suivre l'engagement et les tendances.
- Gestion d'Événements et d'Agences : Aptitude à coordonner des agences de relations publiques, des activations événementielles et des causes sociétales.
- Un environnement qui vous invite à sortir de votre zone de confort et à vous dépasser (ici, vous serez encouragé·e à oser et à prendre des initiatives !)
- De réelles responsabilités dès le premier jour : chez L'Oréal, personne ne reste sur la touche
- Une culture où chacun·e, quelle que soit son origine ethnique ou sociale, son âge, sa religion, son genre, son orientation sexuelle ou sa situation de handicap, est écouté·e, valorisé·e et célébré·e
- L'opportunité d'agir concrètement : nombre de nos marques s'engagent pour des causes sociétales ou environnementales afin d'avoir un impact réel
Au sein de la Division des Produits Grand Public, notre mission est de démocratiser le meilleur de la beauté en rendant la qualité, l'efficacité et la sécurité accessibles à toutes et à tous. Garnier incarne une beauté engagée accessible, guidée par un approvisionnement durable, des formules plus vertes et un impact environnemental responsable.
Nous nous engageons à garantir des processus de recrutement inclusifs et à promouvoir chaque candidature de manière équitable et éthique. Le Groupe interdit strictement toute discrimination fondée sur l'identité ou l'expression de genre, l'orientation sexuelle, le handicap visible ou invisible, l'origine socio-économique ou multiculturelle, l'état de santé, l'âge, la religion ou tout autre critère protégé par la loi. Vous souhaitez savoir comment l'IA est intégrée dans nos recrutements ? Consultez notre Charte IA pour plus d'informations. Prêt·e à postuler ? Le site officiel careers.loreal.com est à votre disposition.
Social Brand Manager
Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
You lead the social narrative, advocacy, and brand cause for Garnier in Canada, reporting to the Brand Communications Director.
- Direct organic content strategy across Instagram and TikTok, building editorial calendars, writing brand-led copy, and embedding social SEO to boost discoverability.
- Pilot exploration on growth channels including Reddit, Pinterest, and YouTube, adapting global assets to Canadian market realities.
- Orchestrate influencer outreach, seeding, and community engagement to drive brand love and lift Share of Influence (SOI).
- Track social sentiment and cultural conversations using Talkwalker, translating audience insights into rapid-response brand moments.
- Champion Garnier’s “Collective for the Planet” and Responsible Influence agenda, steering PR activations and corporate media moments in tandem with agency partners.
- Deliver end-to-end brand events and milestone activations (such as Earth Month), managing external partner relationships, budgets, and post-campaign ROI reporting.
You understand social culture, sustainability storytelling, and community-driven engagement. You bring:
- Social Media Management: Strong command of multi-platform execution across TikTok and Instagram with focus on social SEO.
- Influencer & Advocacy Marketing: Hands-on experience with talent outreach, gifting initiatives, and growing Share of Influence.
- Content Strategy & Storytelling: Skill in adapting global guidelines into local, channel-first content that resonates with Canadian consumers.
- Social Listening & Analytics: Practical knowledge of tools like Talkwalker to track sentiment, monitor trends, and report performance.
- Event & Agency Management: Demonstrated ability to manage PR agencies, brand event execution, and committed brand cause initiatives.
- A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference
In the Consumer Products Division, our mission is to democratise the best of beauty, bringing quality, efficacy, and safety to everyone, everywhere. Garnier stands for Green Beauty accessible to all, committed to sustainable sourcing, greener formulas, and responsible impact.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law. Wondering how AI is integrated in our L'Oréal recruitment process? Find practical information and advice in our AI Charter. Ready to apply? careers.loreal.
More about this job
Responsibilities
Lead Garnier Canada's social media strategy, content, influencer outreach, community engagement, and social listening across established and emerging platforms. Coordinate sustainability and public relations activations, brand events, agency and partner relationships, budgets, and campaign performance reporting.
Requirements
The role calls for strong execution across TikTok and Instagram, social SEO, influencer outreach, and the ability to adapt global brand guidance for Canadian audiences. Candidates should also have practical social listening and analytics experience, and be able to manage PR agencies, events, and sustainability-focused brand initiatives.
Skills
- Social Media Management
- Social SEO
- Content Strategy
- Brand Storytelling
- Influencer Marketing
- Community Engagement
- Social Listening
- Sentiment Analysis
- Trend Monitoring
- Talkwalker
- Campaign Analytics
- Public Relations
- Event Management
- Agency Management
- Budget Management
- Sustainability Communications
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Creative & Media
- Management & Leadership
- Environmental & Sustainability
- Data & Analytics
Keywords
- TikTok
- YouTube
- Talkwalker
- Social SEO
- Organic Content
- Editorial Calendars
- Influencer Outreach
- Product Seeding
- Share Of Influence
- Community Engagement
- Social Listening
- Sentiment Monitoring
- Audience Insights
- Brand Storytelling
- Global-to-Local Content Adaptation
- Public Relations
- Responsible Influence
- Sustainability Communications
- Brand Events
- Agency Partnerships
- Budget Management
- ROI Reporting
- Canadian Market