Closed listing
Marketing Director Redken/Pulp Riot
- Montreal, QC, Canada
Full-time
This opening has closed.
The original listing is kept below for reference.
Job details
- Job type
- Full-time
- Closing date
- Posting language
- English
- Posted
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Archived listing. The details below describe a past opening.
Marketing Director – Redken & Pulp Riot (L'Oréal Professional Products)
“Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.”
A Day in the Life
As the Marketing Director for Redken & Pulp Riot in Canada, you will lead the development and execution of the marketing strategy, translating global brand vision into a locally relevant growth plan. Reporting to the General Manager and as a key member of the leadership team, you will partner cross-functionally to drive brand equity, market share and profitable growth while building a high-performing marketing team.
We Are Looking For
You Bring Strong Strategic Vision And a Proven Ability To Translate Insights Into Business Growth. You're a Natural Collaborator Who Thrives In a Matrix Environment. You Bring
At L’Oréal, our leaders are business drivers and culture builders. You will have the autonomy to shape your brand’s legacy and the responsibility to develop the next generation of talent.
Within the Professional Products Division, we partner with hairstylists worldwide to invent the future of the hair industry, combining cutting-edge science with professional artistry.
“We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law. Wondering how AI is integrated in our L'Oréal recruitment process? Find practical information and advice in our AI Charter. Ready to apply? careers.loreal.com is the official trusted website.”
“Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.”
A Day in the Life
As the Marketing Director for Redken & Pulp Riot in Canada, you will lead the development and execution of the marketing strategy, translating global brand vision into a locally relevant growth plan. Reporting to the General Manager and as a key member of the leadership team, you will partner cross-functionally to drive brand equity, market share and profitable growth while building a high-performing marketing team.
- Define the local vision: Orchestrate the marketing strategy across Canada, translating global brand identities into locally relevant plans that resonate with stylists and consumers.
- Own the portfolio: Lead the product catalogue and promotional calendar, accelerating the core business while successfully launching disruptive innovations.
- Elevate the journey: Design a seamless online and offline experience, optimizing digital touchpoints and in-salon activations to strengthen brand engagement.
- Lead for growth: Partner with Sales, Education, Finance and the broader leadership team to identify growth opportunities, shape business priorities and make clear choices on investment and resource allocation. Contribute to P&L management, balancing brand-building investment with market share and profitable growth objectives.
- Build your team: Lead, coach and develop a high-performing marketing team, fostering accountability, collaboration, continuous learning and calculated risk.
We Are Looking For
You Bring Strong Strategic Vision And a Proven Ability To Translate Insights Into Business Growth. You're a Natural Collaborator Who Thrives In a Matrix Environment. You Bring
- Brand Building: Defining brand purpose and reinforcing brand equity.
- Marketing Strategy: Designing integrated O+O (online + offline) strategies for launches and the core catalogue.
- Portfolio Management: Differentiating brands while leveraging synergies between Redken and Pulp Riot.
- Omnichannel & Professional Beauty Experience: Proven ability to build connected B2B and B2C strategies.
- Cross-Cultural Agility: Adapting global strategies to diverse local market expectations.
- People Leadership: Demonstrated experience building, coaching and developing high-performing teams.
- Commercial Acumen & Influence: Ability to connect market choices and investment decisions to P&L while influencing cross-functional stakeholders.
- A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference
At L’Oréal, our leaders are business drivers and culture builders. You will have the autonomy to shape your brand’s legacy and the responsibility to develop the next generation of talent.
Within the Professional Products Division, we partner with hairstylists worldwide to invent the future of the hair industry, combining cutting-edge science with professional artistry.
“We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law. Wondering how AI is integrated in our L'Oréal recruitment process? Find practical information and advice in our AI Charter. Ready to apply? careers.loreal.com is the official trusted website.”
More about this job
Responsibilities
Lead the Canadian marketing strategy for Redken and Pulp Riot, adapting global brand direction into local plans and managing the portfolio, promotions, launches, and connected online and in-salon experiences. Partner with Sales, Education, Finance, and leadership to drive brand equity, market share, and profitable growth, manage P&L contributions and investments, and develop a high-performing marketing team.
Requirements
The role calls for strong strategic vision and experience translating market insights into business growth, with expertise in brand building, integrated marketing, portfolio management, and connected B2B and B2C strategies. Candidates should demonstrate cross-cultural agility, commercial and P&L acumen, the ability to influence cross-functional stakeholders, and experience building and developing high-performing teams.
Skills
- Strategic Vision
- Brand Building
- Marketing Strategy
- Portfolio Management
- Omnichannel Marketing
- Digital Marketing
- Product Launches
- Promotional Planning
- Market Analysis
- P&L Management
- Commercial Acumen
- Cross-Functional Collaboration
- People Leadership
- Team Development
- Cross-Cultural Agility
- Investment Allocation
Benefits
- Inclusive Work Environment
- Professional Growth Opportunities
- Autonomy and Responsibility
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Sales
Keywords
- Redken
- Pulp Riot
- L'Oréal Professional Products
- Professional Beauty
- Brand Strategy
- Brand Equity
- Marketing Strategy
- Portfolio Management
- Product Catalogue
- Promotional Calendar
- Product Launches
- Online And Offline Marketing
- Omnichannel Experience
- B2B Marketing
- B2C Marketing
- In-Salon Activations
- Digital Touchpoints
- Market Share
- Profitable Growth
- P&L Management
- Investment Allocation
- Cross-Functional Leadership
- Team Development
- Global-To-Local Strategy
- Professional Haircare