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L'Oréal

Responsable E-Retail - E-Retail Manager

Montreal, QC, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Dec 5, 2026
Posting language: English · French
Posted: Nov 5, 2026

Original job description

English section of this bilingual listing.

Key Responsibilities

As the E-Retail Manager, you will be responsible for the strategic and operational management of our brands on the platform. Your role involves ensuring daily execution excellence by seamlessly integrating eRetail into the 360 activation plans for our brands and maximizing product visibility and performance. Marketing, media, and content levers will be your key assets in meeting this challenge.

Brand Relations

Establish and maintain relationships with various brands within L'Oréal Luxe, collaborating to integrate eRetail into the brands' 360 activation plans: launches, events, promotions, etc.
Co-create influence strategies to drive optimal traffic to our product pages.
Build and nurture a connection with the Global and USA Luxe community to stay updated on best practices and accelerate business growth.

Content Management and Execution Excellence

Collaborate with brands to develop and maintain high-quality content for brand product pages, integrating a deep understanding of eRetail-optimized SEO to meet legal and sales requirements in Canada.
Ensure excellent operational execution of eRetail initiatives, working closely with the Kams team to link visibility, stock, pricing, and promotion topics.

Marketing Activation and Media Campaigns

Collaborate to define the paid media strategy through our agencies and partners to recruit new consumers while optimizing paid investments.
Design and execute effective marketing campaigns, coordinating internally and aligning with negotiated annual budgets (COOP). React and adjust, actively proposing activation strategies based on past and projected sales.
Lead influence strategy in collaboration with the A&I team to enhance product visibility and achieve traffic and conversion goals.

Strategic Vision

The Manager must build a medium-term vision to support brand business through the various levers mentioned in this job description. This ability to step back and understand the business environment is essential for proposing new innovative ideas that contribute to client account growth and profitability.

Professional &Technical Competencies

Proven experience in brand management on eRetail or in e-commerce
Demonstrated skills in managing marketing campaigns, including influencer and media agency management.
Ability to analyze data and use insights to optimize product performance.
Strong communication, leadership, and project management skills with a results-driven orientation.
Comfortable with numbers, proficient in Excel and PowerPoint, as well as internal tools.
Curiosity, a desire to learn, and a willingness to grow in an evolving environment.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.

The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

We are proud to be an equal opportunity employer.

Read the full bilingual original

Principales responsabilités

En tant que Responsable E-Retail, vous assurerez la gestion stratégique et opérationnelle de nos marques sur la plateforme. Vous veillerez à l’excellence de l’exécution au quotidien en intégrant l’e-retail aux plans d’activation 360° des marques et en maximisant la visibilité et la performance des produits. Le marketing, les médias et le contenu seront vos principaux leviers.

Relations avec les marques

Établir et entretenir des relations avec les marques de L’Oréal Luxe afin d’intégrer l’e-retail à leurs plans d’activation 360°, notamment pour les lancements, événements et promotions.
Coélaborer des stratégies d’influence pour générer un trafic qualifié vers les pages produits.
Développer des liens avec les communautés Luxe mondiales et américaines afin de partager les meilleures pratiques et d’accélérer la croissance de l’activité.

Gestion du contenu et excellence opérationnelle

Collaborer avec les marques pour créer et maintenir du contenu de qualité sur les pages produits, en appliquant les bonnes pratiques SEO propres à l’e-retail et en respectant les exigences légales et commerciales canadiennes.
Assurer l’exécution opérationnelle des initiatives e-retail, en travaillant étroitement avec l’équipe KAM sur les sujets de visibilité, de stocks, de prix et de promotions.

Activation marketing et campagnes médias

Contribuer à définir la stratégie média payante avec les agences et les partenaires afin de recruter de nouveaux consommateurs et d’optimiser les investissements.
Concevoir et déployer des campagnes marketing efficaces, en coordination avec les équipes internes et dans le respect des budgets annuels COOP négociés.
Suivre les résultats et ajuster les plans, en proposant des activations fondées sur les ventes passées et prévisionnelles.
Piloter la stratégie d’influence avec l’équipe A&I afin d’accroître la visibilité des produits et d’atteindre les objectifs de trafic et de conversion.

Vision stratégique

Élaborer une vision à moyen terme pour soutenir la croissance des marques grâce aux leviers décrits ci-dessus. Comprendre l’environnement d’affaires et repérer des occasions novatrices contribuant à la croissance et à la rentabilité des comptes.

Compétences professionnelles et techniques

Expérience confirmée en gestion de marque dans le domaine de l’e-retail ou du commerce électronique.
Expérience en gestion de campagnes marketing, notamment de programmes d’influence et d’agences médias.
Solides capacités d’analyse et aptitude à exploiter les données pour améliorer la performance des produits.
Excellentes compétences en communication, en leadership et en gestion de projets, avec une orientation résultats.
À l’aise avec les chiffres; maîtrise d’Excel, de PowerPoint et des outils internes.
Curiosité, envie d’apprendre et capacité à évoluer dans un environnement en constante évolution.

Nous nous engageons à garantir des processus de recrutement inclusifs et à favoriser l’embauche et la promotion de chaque personne candidate de manière éthique et équitable.

Le Groupe interdit strictement toute discrimination à l’égard des personnes qui postulent à un emploi en raison de leur identité ou expression de genre, de leur orientation sexuelle, de leur handicap visible ou invisible, de leur origine socio-économique ou multiculturelle, de leur état de santé, de leur âge, de leur religion ou de toute autre caractéristique protégée par la loi.

Nous sommes fiers d’être un employeur qui souscrit au principe de l’égalité des chances.

_______________________________________________________________________________________________________________________________________________________________________________

Key Responsibilities

As the E-Retail Manager, you will be responsible for the strategic and operational management of our brands on the platform. Your role involves ensuring daily execution excellence by seamlessly integrating eRetail into the 360 activation plans for our brands and maximizing product visibility and performance. Marketing, media, and content levers will be your key assets in meeting this challenge.

Brand Relations

Establish and maintain relationships with various brands within L'Oréal Luxe, collaborating to integrate eRetail into the brands' 360 activation plans: launches, events, promotions, etc.
Co-create influence strategies to drive optimal traffic to our product pages.
Build and nurture a connection with the Global and USA Luxe community to stay updated on best practices and accelerate business growth.

Content Management and Execution Excellence

Collaborate with brands to develop and maintain high-quality content for brand product pages, integrating a deep understanding of eRetail-optimized SEO to meet legal and sales requirements in Canada.
Ensure excellent operational execution of eRetail initiatives, working closely with the Kams team to link visibility, stock, pricing, and promotion topics.

Marketing Activation and Media Campaigns

Collaborate to define the paid media strategy through our agencies and partners to recruit new consumers while optimizing paid investments.
Design and execute effective marketing campaigns, coordinating internally and aligning with negotiated annual budgets (COOP). React and adjust, actively proposing activation strategies based on past and projected sales.
Lead influence strategy in collaboration with the A&I team to enhance product visibility and achieve traffic and conversion goals.

Proven experience in brand management on eRetail or in e-commerce
Demonstrated skills in managing marketing campaigns, including influencer and media agency management.
Ability to analyze data and use insights to optimize product performance.
Strong communication, leadership, and project management skills with a results-driven orientation.
Comfortable with numbers, proficient in Excel and PowerPoint, as well as internal tools.
Curiosity, a desire to learn, and a willingness to grow in an evolving environment.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.

The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

We are proud to be an equal opportunity employer.

Apply About employer

More about this job

Responsibilities

Manage the strategic and operational e-retail activity for L’Oréal Luxe brands, integrating e-retail into brand activation plans and improving product visibility and performance. Coordinate content, paid media, influencer activity, campaigns, and operational execution with brand, agency, and account teams while using sales insights to support growth and profitability.

Requirements

Candidates should have proven experience in brand management within e-retail or e-commerce, along with experience managing marketing campaigns, influencer programs, and media agencies. The role also requires strong analytical, communication, leadership, and project management skills, comfort with numbers, and proficiency in Excel, PowerPoint, and internal tools.

Skills

E-Retail Management
E-Commerce
Brand Management
Marketing Campaign Management
Influencer Marketing
Paid Media Strategy
Media Agency Management
Search Engine Optimization
Content Management
Data Analysis
Project Management
Leadership
Communication
Budget Management
Excel
PowerPoint

Visa sponsorship

Not detected in the job text

Keywords

E-Retail
E-Commerce
L’Oréal Luxe
Brand Management
360-Degree Brand Activation
Product Visibility
Product Performance
Influencer Marketing
Paid Media
Media Agencies
Marketing Campaigns
Search Engine Optimization
Product Pages
Content Management
Canadian Legal Requirements
Key Account Management
Inventory Management
Pricing
Promotions
Co-Op Budgets
Sales Forecasting
Traffic Acquisition
Conversion
Data Analysis
Excel
PowerPoint
Account Growth
Profitability

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