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Added 19 hours ago
A
Business Development Rep - Canada
Appficiency
Mississauga, ON
- Full-time
As a Business Development Representative (BDR), you will be the front line of Appficiency's growth engine - generating and qualifying new business opportunities within the NetSuite and…
Added 22 hours ago
S
Business Development Representative
Shakudo
Toronto, ON
- Full-time
As we continue to grow, we're in search of exceptional Business Development Representatives (BDR), tasked with leading our outbound efforts in our target industries. As a BDR, your role…
Added 1 day ago
K
Senior Business Development Representative
Katana
Remote, Canada
- $60,000 to $75,000 CAD / year
- Full-time
- Remote
If you're good at business development, you've probably been handed a sequence, a dial target and a list someone else built. Success is measured in meetings booked, whether or not they ever…
Added 2 days ago
CM
Business Development Representative
Copia Media Strategy
Remote, Canada
- Full-time
- Remote
This is not a traditional BDR role where leads simply land in your inbox. We're looking for someone who knows how to prospect, create conversations, build relationships and close business.
Added 3 days ago
TR
Business Development Representative
The Royal Conservatory of Music
Toronto, ON
- $45,000 to $55,000 CAD / year
- Full-time
Business Development Representatives (BDRs) plays a key role in generating new business opportunities across RCM Learning Systems portfolio - including the RCM Certificate Program, Smart…
Added 3 days ago
L
Founding Business Development Representative ( BDR)
LayerNext
Winnipeg, MB
- Full-time
Qualify inbound interest from our marketing and product-led channels
Added 3 days ago
FA
Business Development Representative
Fiscal AI
Toronto, ON
- $60,000 to $120,000 CAD / year
- Full-time
Position: Business Development Representative
Added 3 days ago
F
Business Development Representative
Fiscal.ai
Remote, Canada
- Full-time
- Remote
Position: Business Development Representative
Added 4 days ago
LS
Sales Development Representative
L Squared Digital
Toronto, ON · North York, ON
- $50,000 to $55,000 CAD / year
- Full-time
As a Sales Development Representative, you will be the first point of contact between L Squared and our future customers. You will own the top of the funnel by identifying target accounts,…
Added 8 days ago
TE
Account Executive
The Ember Group
Toronto, ON
- Full-time
This is a new-business, full-cycle AE seat. You set your own demos, run them, and close them. No mid-deal handoffs and no upselling existing clients. Once you close, the account moves to a…
Added 8 days ago
TC
Business Development Representative
Thrivewell Capital
Vancouver, BC
- Full-time
We're hiring a competitive BDR to generate and qualify new funding opportunities. You'll be the first point of contact for business owners seeking capital, qualifying leads before handing…
Added 11 days ago
I
Business Development Representative
Ignition
Remote, Canada
- $60,000 to $70,000 CAD / year
- Full-time
- Remote
As a Business Development Representative (BDR), you’ll be on the front line of our sales strategy, engaging prospects generated through Ignition’s marketing efforts and identifying new…
Added 11 days ago
X
Business Development Representative (BDR)
Xello
Remote, Canada
- $46,000 to $56,000 CAD / year
- Full-time
- Remote
Xello is looking for a Business Development Representative (BDR)
Added 12 days ago
VA
Business Development Representative- Canada
Volatus Aerospace
Vaughan, ON
- Full-time
Volatus Drones is seeking a high-energy Business Development Representative to join our Vaughan, Ontario team to immerse themselves in the drone industry and become a true sales force of…
Added 12 days ago
C
Business Development Manager
CYGNVS
Toronto, ON
- Full-time
We're building our inaugural Business Development Representative (BDR) team - four BDRs and this Manager role. This is a founding-team opportunity: you won't be inheriting an existing…
Added 12 days ago
C
Business Development Representative
CYGNVS
Toronto, ON
- Full-time
We're hiring our inaugural Business Development Representative (BDR) team - four BDRs plus a BDR Manager. This is a founding team opportunity: you'll help define how the function runs, not…
Added 15 days ago
VC
Junior Account Executive, New Markets
Valsoft Corporation
Remote, Canada
- Remote
You won't be doing it alone. A dedicated Sales Development Representative works alongside you, building target lists and running first-touch outreach to book qualified meetings into your…
Added 18 days ago
FA
Business Development Representative/Représentant(e) développement des affaires
Fulltime AI
Montreal, QC
- Full-time
We're looking for a driven, high-energy Business Development Representative to join our growing GTM team. You'll play a key role in building our pipeline by identifying and qualifying new…
Added 18 days ago
V
Business Development Representative (BDR)/Représentant(e) du développement des affaires
Vention
Montreal, QC
- Full-time
Vention is looking for Business Development Representatives (BDRs) to launch their careers within our exceptionally high-performing growth and sales team. Join us to kick-start your career…
Added 28 days ago
I
Business Development Representative
Ignition
Toronto, ON
- Full-time
As a Business Development Representative (BDR), you’ll be on the front line of our sales strategy, engaging prospects generated through Ignition’s marketing efforts and identifying new…
Added 25 days ago
E
Business Development Representative
Encircle
Kitchener, ON
- Full-time
Encircle is looking for a driven and curious Business Development Representative (BDR) to join our growing sales team. In this role, you will be the first point of contact for potential…
Added 29 days ago
I
Business Development Representative
Ignition
Remote, Canada
- $60,000 to $70,000 CAD / year
- Full-time
- Remote
As a Business Development Representative (BDR), you’ll be on the front line of our sales strategy, engaging prospects generated through Ignition’s marketing efforts and identifying new…
Added 29 days ago
R
Business Development Representative
Relay
Remote, Canada
- Full-time
- Remote
As a Business Development Representative, you will own the first sales conversation with prospective customers. You’ll connect directly with business owners to understand how their business…
Added 29 days ago
R
Business Development Representative
Relay
Remote, Canada
- Full-time
- Remote
As a Business Development Representative, you will own the first sales conversation with prospective customers. You’ll connect directly with business owners to understand how their business…
Added 29 days ago
C
Business Development Representative (BDR)
CanadaVisa
Remote, Canada
- Full-time
- Remote
…expensive lawyer hours are being spent on coordination a great BDR would run…

L Squared Digital

Sales Development Representative

Toronto, ON, Canada
North York, ON, Canada

$50,000 to $55,000 CAD / year · Full-time

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Job details

Pay: $50,000 to $55,000 CAD / year
Job type: Full-time
Apply by: Oct 28, 2026
Experience: 2 Years of experience in a cold calling, outbound sales, or SDR/BDR role
Posting language: English
Posted: Sep 28, 2026

Original job description

ABOUT L SQUARED

L Squared is a leading digital signage software company helping organizations transform the way they communicate with employees, customers, and visitors. Built on Microsoft Azure, our platform delivers enterprise grade security, powerful functionality, and measurable ROI while lowering the total cost of communication. From corporate offices and campuses to healthcare, manufacturing, and retail, L Squared helps organizations engage their audiences with content that is timely, relevant, and impactful.

We are growing, and we are looking for driven, competitive, and coachable Sales Development Representatives to join our Inside Sales team in North York and help fuel the next stage of that growth.

THE ROLE

As a Sales Development Representative, you will be the first point of contact between L Squared and our future customers. You will own the top of the funnel by identifying target accounts, engaging decision makers through multichannel outreach, qualifying opportunities, and booking meetings for our Account Executives.

This is a high impact, high activity role for someone who thrives on conversations, embraces rejection as part of the process, and wants to build a long term career in technology sales.

KEY RESPONSIBILITIES

Execute high volume outbound prospecting through cold calling, email campaigns, LinkedIn, and SMS/text outreach to generate qualified sales opportunities
Leverage a parallel dialing system to maximize call volume, connect rates, and live conversations with decision makers
Run Account Based Marketing (ABM) strategies, researching and targeting key accounts with personalized, multi touch outreach across multiple stakeholders
Qualify inbound and outbound leads against established criteria so Account Executives receive well qualified, sales ready opportunities
Build and manage a healthy pipeline, consistently booking discovery meetings and achieving weekly and monthly activity and meeting targets
Maintain accurate, up to date records of all activity, contacts, and opportunities in our CRM (HubSpot), ensuring clean data and clear handoffs
Collaborate closely with Account Executives, Marketing, and Sales Leadership to refine messaging, targeting, and outreach strategy
Stay informed on L Squared's products, industry trends, and competitors to deliver credible, value driven conversations
Continuously test, adapt, and improve your outreach approach based on results and coaching feedback

QUALIFICATIONS

2 Years of experience in a cold calling, outbound sales, or SDR/BDR role
Hands on experience with a CRM platform (HubSpot strongly preferred; Salesforce or similar also considered), including pipeline and activity management
Experience using a parallel dialer or power dialing system (such as Orum, Nooks, or similar)
Familiarity with Account Based Marketing (ABM) and targeted, multi stakeholder prospecting
Proven ability to use and adapt to multiple outreach channels, including LinkedIn (Sales Navigator an asset), cold calling, email sequencing platforms, and Aircall or similar calling and text messaging platforms
Strong tech savviness and the ability to quickly learn new tools, platforms, and processes
A track record of meeting or exceeding activity, meeting, and pipeline targets
Ability to work in office five days per week at our North York location

KEY SKILLS AND ATTRIBUTES

Communication: You speak with confidence and clarity, listen actively, and tailor your message to anyone from a coordinator to a C level executive
Persistence: You view “no” as “not yet,” stay resilient through rejection, and follow up with purpose and professionalism
Time Management: You organize your day for maximum output, prioritize high value accounts, and balance calling, emailing, and research effectively
Coachability: You welcome feedback, apply it quickly, and are committed to improving every week
Curiosity: You ask thoughtful questions to uncover real business challenges and connect them to the right solution
Competitive Drive: You are motivated by goals and results, and you take full ownership of your numbers
Team Player: You share wins, learnings, and best practices to help the entire team succeed

EDUCATION

▪ Required: Post secondary education in Business, Marketing, Communications, or a related field

WHAT WE OFFER

Base salary of $50,000 to $55,000 per year plus uncapped commission
A clear career path with growth opportunities into Account Executive and leadership roles
Ongoing sales training, hands on coaching, and mentorship from experienced sales leaders
The opportunity to sell a proven, Microsoft Azure built platform that delivers strong ROI for customers
A collaborative, high energy, in office team culture that celebrates wins together

HOW TO APPLY

If you are a motivated, results driven sales professional ready to take the next step in your career, we want to hear from you. Please submit your resume and a brief cover letter explaining why you would be a great fit for the Sales Development Representative role at L Squared.

This posting is for an existing vacancy.

L Squared is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. Accommodations are available upon request for applicants with disabilities throughout the recruitment process.

Benefits:

Company events
On-site parking
Paid time off

Work Location: In person

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More about this job

Responsibilities

Identify and engage target accounts and decision-makers through high-volume, multichannel outreach, qualify leads, and book discovery meetings for Account Executives. Maintain accurate HubSpot records, manage pipeline and activity targets, collaborate with sales and marketing teams, and continuously improve outreach based on results and coaching.

Requirements

Requires at least two years of experience in cold calling, outbound sales, or an SDR/BDR role, along with CRM experience and familiarity with parallel dialing, account-based marketing, and multichannel prospecting tools. Applicants need post-secondary education in Business, Marketing, Communications, or a related field, a record of meeting or exceeding sales targets, and the ability to work in the North York office five days per week.

Skills

Outbound Prospecting
Cold Calling
Email Campaigns
LinkedIn Outreach
SMS Outreach
Account-Based Marketing
Lead Qualification
Pipeline Management
CRM Management
Parallel Dialing
Communication
Persistence
Time Management
Coachability
Curiosity
Teamwork

Benefits

Company Events
On-Site Parking
Paid Time Off
Uncapped Commission
Sales Training
Coaching And Mentorship
Career Growth Opportunities

Visa sponsorship

Not detected in the job text

Keywords

Digital Signage
Microsoft Azure
Inside Sales
Outbound Prospecting
Cold Calling
Email Campaigns
LinkedIn
SMS Outreach
Parallel Dialer
Power Dialing
Account-Based Marketing
Lead Qualification
Pipeline Management
HubSpot
Salesforce
Orum
Nooks
Sales Navigator
Aircall
CRM
Multichannel Outreach
Decision-Maker Engagement
Discovery Meetings
Sales Targets
B2B Sales
Customer Engagement
Sales Coaching

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