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Added 7 mins ago
T
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- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
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La Vie En Rose

EMAIL MARKETING SPECIALIST-EN

Montreal, QC, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Experience: 5 years of experience in an email marketing role;
Posting language: English
Posted: Nov 4, 2026

Original job description

Exclusive Job Perks

50% discount on all products
Flexible hours
Opportunities for advancement within the company
Being part of a family-owned business committed to the community
Performance bonuses (in-store sales or management position)
Recognition program for years of service
Innovation program to encourage idea sharing
Referral bonus
Dayforce Wallet (pay on demand: you’ll be able to access a portion of your pay as soon as your shift ends)

For Full-time Employees

Group insurance plan
Three (3) to five (5) paid personal days (depending on the position)
Minimum of 2% employer contribution to your RRSP

Join a diverse and talented team

For years now, we’ve been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best! Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment.

We’re a proudly local company with more than 5000 employees and more than 300 stores across Canada and in 19 countries around the globe (100 stores).

Purpose of the Role

Reporting to the Email Marketing Manager, the Email Marketing Specialist contributes to the development, optimization, and performance of La Vie en Rose’s email campaigns to support sales growth, customer retention, and the customer experience. The incumbent serves as a subject matter expert by analyzing campaign performance, identifying optimization opportunities, and recommending strategic initiatives. They also coordinate email campaigns and promote best practices to maximize communication relevance, campaign effectiveness, and the customer journey.

Key Responsibilities

Participate in the development, evolution, and execution of email marketing strategies to support growth and performance objectives.
Plan, build, segment, and optimize email campaigns (marketing newsletters, transactional communications, and automated customer journeys).
Manage and evolve the email campaign calendar in line with business priorities, promotions, and marketing objectives.
Collaborate with Content, Creative, Merchandising, and E-commerce teams to ensure consistency in communications and audience targeting.
Partner with CRM and data teams to develop and optimize customer segments, personalization strategies, and audience targeting to improve campaign performance.
Support the preparation of briefs, coordinate campaign production, and ensure quality control of all email deployments (content, targeting, links, and rendering).
Act as the primary point of contact for email marketing projects, ensuring alignment among stakeholders, priorities, and timelines.
Develop, execute, and analyze A/B tests to optimize campaign performance, customer engagement, and conversion.
Analyze campaign, customer, and segmentation performance and provide data-driven recommendations to improve engagement, retention, and revenue.
Support the development and optimization of automated customer journeys, including welcome, retention, and reactivation.
Identify opportunities related to content, segmentation, personalization, and customer lifecycle marketing to improve campaign performance and customer experience.
Use artificial intelligence tools to help optimize content creation, segmentation, personalization, testing, and overall campaign performance.

Your Profile

Analytical and results-oriented mindset: You interpret performance data and translate it into actionable recommendations to optimize campaigns.
Strategic perspective: You understand business challenges and contribute to initiatives that support growth and customer engagement.
Excellent prioritization skills: You effectively manage multiple projects simultaneously in a fast-paced environment while meeting deadlines.
Attention to detail and commitment to quality: You ensure excellence in communications and their execution through a strong focus on accuracy and quality.
Collaboration and communication: You work effectively with a variety of stakeholders and foster smooth project coordination.
Initiative and continuous improvement: You identify optimization opportunities and propose solutions to enhance performance and process efficiency.
Use of AI platforms: You leverage email marketing tools and AI solutions to create more effective, relevant, and engaging campaigns. You optimize A/B testing and use data-driven insights to continuously improve communication performance, while ensuring stronger personalization and greater impact across audiences.

Requirements

Bachelor’s degree in Marketing, Business Administration, Management, or a related field;
5 years of experience in an email marketing role;
Experience in the retail and/or fashion industry (an asset);
Experience with email marketing platforms (e.g., Salesforce Marketing Cloud, Klaviyo, Adobe Campaign, or equivalent);
Knowledge of Google Analytics or other performance measurement tools;
Knowledge of Power BI (an asset);
Bilingual, both spoken and written (French and English); The individual will need to communicate with external suppliers.
May require availability outside regular business hours based on business needs.

Permanent, Full-Time

#Marketing

The information on this site is for information purposes only and is not intended to have legal consequences. This is an ongoing role rather than a newly created position. La Vie en Rose is committed to employment equity. La Vie en Rose has put in place an adaptation process that provides accommodation for selected candidates for an interview.

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More about this job

Responsibilities

Develop, coordinate, and optimize email campaigns and automated customer journeys, including campaign calendars, audience segmentation, personalization, and quality control. Analyze performance and A/B test results, recommend improvements, and collaborate with internal teams to increase engagement, retention, revenue, and customer experience.

Requirements

Requires a bachelor’s degree in marketing, business administration, management, or a related field, along with five years of email marketing experience. Candidates should have experience with email marketing platforms and performance measurement tools; French-English bilingualism is required, while retail or fashion experience and Power BI knowledge are assets.

Skills

Email Marketing
Campaign Planning
Audience Segmentation
Personalization
A/B Testing
Campaign Performance Analysis
Customer Lifecycle Marketing
Marketing Automation
Customer Retention
Data-Driven Decision-Making
Project Coordination
Quality Control
Google Analytics
Power BI
Salesforce Marketing Cloud
Artificial Intelligence Tools

Benefits

50% Discount on Products
Flexible Hours
Advancement Opportunities
Performance Bonuses
Service Recognition Program
Innovation Program
Referral Bonus
On-Demand Pay
Group Insurance Plan
Paid Personal Days
Employer RRSP Contribution

Visa sponsorship

Not detected in the job text

Keywords

Email Marketing
Salesforce Marketing Cloud
Klaviyo
Adobe Campaign
Google Analytics
Power BI
Artificial Intelligence
A/B Testing
Marketing Automation
Customer Journeys
Customer Segmentation
Personalization
Customer Lifecycle Marketing
Email Campaign Calendar
Transactional Communications
Campaign Performance Analysis
Customer Retention
Conversion Optimization
Audience Targeting
Retail
Fashion
E-Commerce
CRM
Data Analysis
French-English Bilingualism

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