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La Vie En Rose

SEM SPECIALIST-EN

Montreal, QC, Canada

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Dec 12, 2026
Experience: A minimum of 3 to 5 years of relevant experience is required in marketing and e-commerce.
Posting language: English
Posted: Nov 12, 2026

Original job description

Exclusive Job Perks

50% discount on all products
Flexible hours
Opportunities for advancement within the company
Being part of a family-owned business committed to the community
Performance bonuses (in-store sales or management position)
Recognition program for years of service
Innovation program to encourage idea sharing
Referral bonus
Dayforce Wallet (pay on demand: you’ll be able to access a portion of your pay as soon as your shift ends)

For Full-time Employees

Group insurance plan
Three (3) to five (5) paid personal days (depending on the position)
Minimum of 2% employer contribution to your RRSP

Join a diverse and talented team

For years now, we’ve been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best! Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment.

We’re a proudly local company with more than 5000 employees and more than 300 stores across Canada and our La Vie en Rose brand is in 19 countries around the globe (100 stores).

Purpose of the Role

Under the supervision of the Director, Digital Acquisition, the SEM Specialist will be responsible for the development, creation, follow-up, and optimization of digital marketing campaigns on various media for La Vie en Rose and Bikini Village.

Main Responsabilities

Implement media planning and integrate acquisition strategy.
Contribute to the development of customer acquisition KPIs, strategies and campaigns.
Create, coordinate, and manage customer acquisition strategies and campaigns on search engines and social media.
Optimize campaign content to maximize campaign performance.
Use AI for campaign optimization and content creation to gain efficiency
Contribute to planning between internal and external teams.
Research and analyze keywords in collaboration with the SEO Specialist to target the best PPC strategies.
Create, analyze, and correct text and text ads in accordance with SEO standards for advertising campaigns.
Analyze campaign performance and write analysis and recommendations related to campaigns to improve ROI and ROAS.
Develop, implement, and monitor acquisition programs.
Develop traffic acquisition strategies with internal teams.
Contribute to the increase of the conversion rate and sales by implementing different customer acquisition strategies.
Conduct marketing intelligence on online advertising and analyze competitors' websites to identify opportunities for improvement.
Collaborate and be responsive to customer acquisition opportunities raised by other departments.
Create weekly and monthly reports indicating efforts, impact on SEO, SEM, and social media performance.
Monitor, measure, and track search metrics and analyze trends.
Collaborate on various digital projects.

Your profile

Analytical and performance-driven mindset: You master data and performance indicators (KPI, ROI, ROAS) to turn numbers into actionable and profitable strategies.
Strategic and digital creativity: You know how to blend analysis and innovation to build impactful acquisition campaigns optimized for search engines and social media.
Curiosity and marketing awareness: You stay on top of market trends, advertising innovations, and competitor activity to identify the best acquisition opportunities.
Collaboration and agility: You work in synergy with internal and external teams, share insights and recommendations, and adapt your strategies with agility based on results.
Rigor and attention to detail: You ensure that every campaign is well-targeted, optimized, and aligned with business objectives - from the initial brief to the final performance report.

Requirements

A Bachelor's degree in marketing, e-commerce concentration or equivalent.
A minimum of 5 years on digital marketing campaign management and optimization on search engines, social media, and digital platform (SEM).
A minimum of 3 to 5 years of relevant experience is required in marketing and e-commerce.
Proficiency in setting up SEM campaigns (GoogleAds, Facebook and Instagram, Bing, LinkedIn and more).
Bilingual, both verbal and written (The person will be working with partners outside of Quebec).
Writing skills (an asset).
Knowledge of e-commerce and digital marketing best practices, SEM and SEO.
Experience in retail and e-commerce (an asset).
Attention to detail, organizational skills, and prioritization.
Ability to work under pressure in a fast-paced environment.
Ability to manage multiple projects simultaneously.
Ability to quickly find solutions to problems.
Creative mind, strong interest in the fashion industry and copywriting.
Mastery of the following tools:
- GA4 360
- Google Ads (Search Ads 360)
- DV 360, SA 360 and CM 360
- Google Tag Manager
- Facebook Ads and Analytics
- Instagram, Tik Tok, Pinterest, YouTube, and LinkedIn
- Bing
- Criteo (an asset)
Knowledge of the Optimizely platform and HTML (an asset).

Permanent, full-time

#Marketing

The information on this site is for information purposes only and is not intended to have legal consequences. This is an ongoing role rather than a newly created position. La Vie en Rose is committed to employment equity. La Vie en Rose has put in place an adaptation process that provides accommodation for selected candidates for an interview.

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More about this job

Responsibilities

Develop, manage, and optimize customer acquisition campaigns across search engines, social media, and other digital platforms for La Vie en Rose and Bikini Village. Analyze campaign performance and market trends, report recommendations to improve ROI, ROAS, conversions, and sales, and collaborate with internal and external teams on acquisition strategies.

Requirements

Requires a bachelor's degree in marketing, an e-commerce concentration, or an equivalent qualification, along with at least five years of experience managing and optimizing digital marketing campaigns. Candidates should be bilingual, proficient with SEM platforms and analytics tools, and have strong analytical, organizational, writing, and collaboration skills; retail or e-commerce experience and knowledge of Criteo, Optimizely, or HTML are assets.

Skills

Search Engine Marketing
Digital Campaign Management
Paid Search Advertising
Social Media Advertising
Campaign Optimization
Keyword Research
SEO
Performance Analytics
ROI and ROAS Analysis
Customer Acquisition
Conversion Rate Optimization
Marketing Reporting
Competitive Analysis
Copywriting
E-Commerce
Project Management

Benefits

50% Product Discount
Flexible Hours
Advancement Opportunities
Performance Bonuses
Years-of-Service Recognition Program
Innovation Program
Referral Bonus
On-Demand Pay
Group Insurance Plan
Paid Personal Days
Employer RRSP Contribution

Visa sponsorship

Not detected in the job text

Keywords

SEM
SEO
PPC
Google Ads
Search Ads 360
Display & Video 360
Campaign Manager 360
Google Analytics 4
Google Tag Manager
Facebook Ads
Instagram
TikTok
Pinterest
YouTube
LinkedIn
Bing
Criteo
Optimizely
HTML
E-Commerce
Digital Marketing
Customer Acquisition
Keyword Research
Media Planning
Conversion Rate Optimization
ROI
ROAS
Performance Reporting
Artificial Intelligence
Retail

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