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Labatt Breweries of Canada

Business Development Representative - Edmonton

AB, Canada
Edmonton, Alberta, Canada

Pay: SALARY RANGE: Base Salary Range for this role is $52,000 - 58,400 annually.
Job type: Full-time
Experience: A minimum of 2-3 years in field or packaged goods sales experience is a major asset
Posting language: English
Posted: Sep 24, 2026

Apply About employer

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Original job description

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY RANGE: Base Salary Range for this role is $52,000 - 58,400 annually.

VARIABLE COMPENSATION:

Starting Variable Compensation at Target: This role is eligible for an annual variable compensation target of $20,125, paid on a quarterly basis, pursuant to the Field Sales Variable Compensation Plan.

Variable Compensation opportunities are contingent on quarterly individual performance and business results, pursuant to the Field Sales Variable Compensation Bonus Plan; listed amount are targeted values and not guarantees.

VACANCY TYPE: This posting reflects a vacant position.

COMPANY:

Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

JOB RESPONSIBILITIES:

Deliver territory volume, share, distribution, and margin contribution targets by total territory, sales channel and brand within a specific geography through leveraging commercial resources (brands, programs, systems etc.)

Ownership of annual territory planning, individual customer planning, promotional evaluation and customer sell-back, competitive intelligence gathering and opportunity identification (with District Sales Manager approval)

Territory spend and budget management

Plan and execute consumer programming and sales standards across all channels (Retail, On-Premise, Community)

Build strong business relationships with key customers and consumer groups

Identify and leverage business opportunities (i.e. new customers)

To ensure execution excellence of National and customized programming

Execution of call cycle and administrative duties (routine management)

JOB QUALIFICATIONS:

A minimum of 2-3 years in field or packaged goods sales experience is a major asset

Budget management experience, analytical skills, strong business acumen

Strong organization skills with the ability to prioritize and work in a fast-paced environment

Excellent relationship building and follow-up skills • Effective communication skills (both written and verbal)

Strong impact and influential abilities

Computer proficiency and aptitude, specifically with Excel and Powerpoint

Must hold a valid driver's license

WHY LABATT:   
As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.  

WHAT WE OFFER:

Day shifts Monday to Friday

Your own Company vehicle with all gas and maintenance expenses covered

Company-branded clothing

Opportunity for advancement within an international company, a leader in the beer industry!

Training and support to develop your skills

BENEFITS:

Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.

Additional flex credits for healthcare or wellness spending accounts

Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.

Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave

Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.

An annual allotment of Beer and Beyond-Beer products for employees!

EQUAL OPPORTUNITY EMPLOYER:

At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

REQUIRE ADDITIONAL ASSISTANCE? 

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address. If you have any questions or concerns, please email the recruitment team at recruitment@labatt.com

AI DISCLOSURE:

We may use artificial intelligence tools to assist with scheduling interviews and managing screening times. We do not use AI to evaluate applicants or make decisions during the interview process. All candidate assessments and hiring decisions are made by our recruitment and leadership teams.

CONTACT US

Responsibilities

The Business Development Representative is responsible for delivering territory volume, share, and distribution targets through effective territory planning and customer relationship management. They will execute consumer programming, manage budgets, and identify new business opportunities within their assigned geography.

Requirements

Candidates should have 2-3 years of field or packaged goods sales experience and strong analytical and organizational skills. Proficiency in Microsoft Office tools and a valid driver's license are required for this role.

Skills

Field sales
Territory management
Budget management
Analytical skills
Business acumen
Relationship building
Communication skills
Influencing
Excel
Powerpoint
Customer planning
Promotional evaluation
Competitive intelligence
Sales execution

Benefits

Health benefits plan
Medical insurance
Dental insurance
Mental health support
Life insurance
Disability insurance
Healthcare spending account
Wellness spending account
Retirement plan
Company-matching contribution
RRSP
TFSA
Family-forming benefit
Parental leave top-up
Employee & Family Assistance Program
Product allotment

Visa sponsorship

Not detected in the job text

Keywords

Field Sales
Territory Management
Packaged Goods
Budget Management
Analytical Skills
Business Acumen
Relationship Building
Communication
Influencing
Excel
Powerpoint
Customer Planning
Promotional Evaluation
Competitive Intelligence
Sales Execution
Retail
On-Premise
Consumer Programming
Margin Contribution
Distribution
Beer Industry
Driver's License

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