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Added 10 mins ago
CC
Account Representative 5 - Union
Coastal Community
Campbell River, BC
- Full-time
Resolves member concerns/issues and refers to the Branch Manager or Assistant Manager for issues above their level of authority.
Added 10 mins ago
ST
Sales Enablement Manager
SysAid Technologies
Toronto, ON
- Full-time
…experiencing rapid growth as businesses worldwide accelerate their digital transformation and adopt new technologies and workstyles. SysAid has been recognized in the Gartner Magic Quadrant…
Added 25 mins ago
NB
Banking Advisor
National Bank of Canada
Aurora, ON
- Part-time
…depending on team availability. This position reports to the Branch Manager. Every day, you will work with a team of a experts specialized in investment, credit, mortgage financing and…
Added 25 mins ago
S
Sales Enablement Manager
SysAid
Toronto, ON
- Full-time
…experiencing rapid growth as businesses worldwide accelerate their digital transformation and adopt new technologies and workstyles. SysAid has been recognized in the Gartner Magic Quadrant…
Added 25 mins ago
NY
Manager, Marketing & Communications
North York General Foundation
Toronto, ON
- Full-time
This is a hands-on role. The Manager will spend much of their time doing the work as well as leading it: building plans, writing copy, coordinating timelines, and executing campaigns…
Added 25 mins ago
R
Client Advisor
RBC
Carman, MB
- Part-time
…customer service and are excited to help clients embrace our digital capabilities, you can build a great career with us as a future Account Manager/Banking…
Added 25 mins ago
UO
Marketing and Communications Specialist, SHCS - Okanagan
University of British Columbia
Kelowna, BC · UBCO | Nicola Residence (NIC)
- $7,158.42 to $10,292.25 CAD / month
- Full-time
…strategies, and leads initiatives from planning and concept development through creative production, implementation and…
Added 25 mins ago
Senior Application Engineer
Eclipse Automation
Cambridge, ON
Job Title: Account Manager - Applications Engineer
Added 25 mins ago
T
Personal Banking Associate
TD
AB
- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 25 mins ago
B
Manager – Balance Growth & Special Initiatives
BMO
Toronto, ON · BMOPLACE
- Full-time
Manager – Balance Growth & Special Initiatives is accountable for the implementing new balance growth strategies and continuously optimizing existing strategies for balance growth and…
Added 40 mins ago
C
Senior Methodology and Content Manager
Caseware
Toronto, ON
- $130,000 to $150,000 CAD / year
- Full-time
As Senior Methodology and Content Manager, you will own the methodology and content for assigned North American assurance and reporting solutions, develop it in house or procure it from…
Added 40 mins ago
Partner Services and Experiential Tourism Assistant-C06116
City of London
London, ON
…London members through partner servicing and related support in development and marketing of London’s tourism and hospitality…
Added 54 mins ago
S
Sr. Staff Technical Program Manager - Data (Canada )
Shopify
Canada
- Full-time
As a Sr. Staff Technical Program Manager (TPM), you’ll lead company-wide programs that shape how Shopify works with data, machine learning, and AI. Alongside engineers, product managers,…
Added 54 mins ago
WO
Organizational Development Coordinator
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Brampton, ON
- Contract
Reporting to the Manager, Organizational Development, the Organizational Development Coordinator is the first level point-of-contact in Organizational Development, receiving a variety of…
Added 55 mins ago
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Communications Specialist
Glenbow
Calgary, AB
- Full-time
Reporting to the manager, marketing & communications, the communications specialist works closely with the manager and broader teams to develop and implement comprehensive media relations…
Added 55 mins ago
SF
Manager, Admissions
Simon Fraser University
Surrey, BC
- Full-time
We are seeking a temporary Manager, Admissions to oversee the day-to-day operations of the admissions unit within the School of Medicine. The role ensures the effective translation of…
Added 55 mins ago
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Operations Project Manager
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- Full-time
OnDeck Marketing is a fast-growing digital out-of-home media company operating inside community colleges and high schools across North America. We connect higher ed institutions with their…
Added 55 mins ago
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Field Operations Repairs Supervisor - Vancouver
TK Elevator
Burnaby, BC
- Full-time
…qualifications. All final hiring decisions are made by either the hiring manager or the recruitment…
Added 55 mins ago
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Manager, Information Technology
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- Full-time
The Manager, Information Technology is responsible for the effective delivery and ongoing improvement of Glenbow’s technology services, ensuring secure, reliable, and responsive solutions…
Added 55 mins ago
WO
Organizational Development Coordinator
William Osler Health System
Brampton, ON
- Contract
Reporting to the Manager, Organizational Development, the Organizational Development Coordinator is the first level point-of-contact in Organizational Development, receiving a variety of…
Added 55 mins ago
SM
Manager, Finance, Performance & Analytics
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Alliston, ON
- Full-time
Reporting to the Vice President, Corporate Services & Chief Financial Officer, the Manager, Finance, Performance and Analytics supports the hospital's strategic objectives, performance…
Added 55 mins ago
TE
Project Operations Coordinator - Dartmouth, NS
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Provide technical support to the Project Manager throughout the lifecycle of elevator new installation & modernization projects, from site assessment through commissioning
Added 55 mins ago
Tangerine Growth Advisor - Tangerine
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Added 55 mins ago
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Apprentice General Manager
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Ensure digital orders are delivered accurately and on time
Added 55 mins ago
Client Manager ISO9001/14001/45001
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Lacroix Médecine Privée

Head of Digital Performance

Quebec, QC, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Nov 25, 2026
Experience: Minimum of 6 to 8 years of experience in digital marketing and performance campaign management.
Posting language: English
Posted: Oct 26, 2026

Original job description

About The Lacroix Medical Group

A leader in private medicine in Quebec, the Lacroix Medical Group comprises three rapidly growing divisions:

Medical Clinics
Operating Rooms
Biomedical Laboratory

Since its founding in 2009, the Lacroix Medical Group has experienced sustained growth and now has nearly 350 employees across its various divisions. Driven by an ambitious and entrepreneurial vision, the organization continues its expansion across the province and aspires to accelerate its development in national and international markets.

OUR MISSION

To be the benchmark in private healthcare.

OUR VALUES

Passion | Respect | Integrity | Commitment | Innovation

Mandate

Reporting to the Director of Marketing, the Digital Performance Manager plays a key role in the growth, reach, and success of the Lacroix Medical Group.

Passionate about digital marketing, data, and innovation, this individual leverages their expertise to develop high-performing strategies that generate a tangible impact on our business objectives. Their daily challenge: transforming data into opportunities, strategies into results, and ideas into measurable actions. In a dynamic environment encompassing multiple clinics, services, and business lines, the successful candidate will lead the organization's overall digital performance. They will develop, deploy, measure, and optimize digital media campaigns to increase our visibility, generate business opportunities, and maximize the return on our marketing investments. A true strategic partner to internal teams, this proactive individual will work closely with various stakeholders to understand their challenges, identify the best growth opportunities, and recommend innovative, results-oriented solutions. Thanks to her expertise, she actively contributes to the evolution of our digital maturity, the continuous improvement of our practices, and the achievement of our growth ambitions. Curious, analytical, and always on the lookout for new trends, the Digital Performance Manager enjoys experimenting, innovating, and pushing boundaries. Whether through campaign optimization, advanced data analytics, artificial intelligence, geolocation, or new approaches to digital marketing, this individual helps maintain the Lacroix Medical Group's position among the most innovative organizations in its sector. If you are performance-driven, thrive on challenges, and want to grow in an environment where your ideas will have a concrete and measurable impact, this position is for you. Your Role Take charge of the activation, management, and analysis of digital media campaigns (SEM, programmatic, and social media). Ensure the implementation of trafficking, online deployment, execution, daily bid monitoring, campaign health, and performance analysis. Manage and ensure adherence to media budgets while optimizing ROI. investments. Support internal clients, understand their needs, advise them, and recommend the best digital strategies. Ensure rigorous monitoring of conversions, data quality, and overall campaign performance. In-depth analysis of results, identify optimization opportunities, and share learnings with team members. Effectively navigate between multiple projects, brands, and priorities simultaneously. Manage and optimize Google Ads and Meta Ads campaigns to achieve established performance objectives. Utilize measurement and optimization tools such as Google Analytics 4, Google Search Console, and SEMrush. Design, maintain, and analyze performance dashboards in Looker Studio. Constantly monitor best practices in Generative Engine Optimization (GEO) and Search Engine Optimization (SEO). Participate to the development, implementation, and execution of digital strategies with the team's various experts. Identify and recommend new acquisition, conversion, and optimization opportunities to support the organization's growth.

The Ideal Candidate

Bachelor's degree in marketing, communications, or a related field.
Minimum of 6 to 8 years of experience in digital marketing and performance campaign management.
Experience in an environment encompassing multiple divisions, brands, or business lines.
Agency experience (a significant asset).
Valid Google Ads certification.
Excellent command of Google Ads, Meta Ads, Google Analytics 4, and Looker Studio.
Experience with other platforms and tools, including Google Tag Manager and TikTok Ads Manager.
Strong analytical skills and a strong results orientation.
Highly autonomous, rigorous, and organized.
Initiative and ability to thrive in a constantly evolving environment.
Ability to manage multiple priorities in a context of rapid growth.
Excellent command of both spoken and written French and English.
Strong interest in innovation, artificial intelligence, and the evolution of digital technologies.

Our Benefits

Lacroix Gift Card of $500 per year, including fast access to a doctor.
Annual Health Account of $1,100, which can reach $2,000 based on years of service. FTQ Workers' Fund with employer contribution. Annual budget dedicated to continuing education. Real opportunities for career advancement and professional development. Three weeks of vacation upon hiring. Four paid floating holidays per year. Hybrid work model. Free parking. Modern, bright, and collaborative work environment. Unlimited coffee and employee lounge. Join an ambitious, growing organization where your expertise, ideas, and passion will directly contribute to shaping the future of private healthcare. Quebec.

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More about this job

Responsibilities

Lead the activation, management, measurement, and optimization of digital media campaigns across search, programmatic, and social channels, managing budgets and improving return on investment. Advise internal stakeholders on digital strategy, analyze and report on performance, and identify new acquisition, conversion, and optimization opportunities.

Requirements

Requires a bachelor's degree in marketing, communications, or a related field, at least 6–8 years of digital marketing and performance campaign management experience, and a valid Google Ads certification. Candidates should be proficient with Google Ads, Meta Ads, Google Analytics 4, and Looker Studio, have strong analytical and organizational skills, and be fluent in spoken and written French and English.

Skills

Digital Marketing
Google Ads
Meta Ads
Google Analytics 4
Looker Studio
Google Search Console
SEMrush
Google Tag Manager
TikTok Ads Manager
Search Engine Marketing
Programmatic Advertising
Social Media Advertising
Campaign Optimization
Data Analysis
Search Engine Optimization

Benefits

Annual Gift Card
Annual Health Account
Employer Contribution to FTQ Workers' Fund
Continuing Education Budget
Career Advancement Opportunities
Professional Development
Three Weeks of Vacation
Four Paid Floating Holidays
Hybrid Work Model
Free Parking
Modern Collaborative Work Environment
Unlimited Coffee

Visa sponsorship

Not detected in the job text

Keywords

Digital Marketing
Performance Marketing
Google Ads
Meta Ads
Google Analytics 4
Google Search Console
Looker Studio
SEMrush
Google Tag Manager
TikTok Ads Manager
Search Engine Marketing
Programmatic Advertising
Social Media Campaigns
Search Engine Optimization
Generative Engine Optimization
Artificial Intelligence
Digital Media Campaigns
Campaign Trafficking
Conversion Tracking
Data Quality
Performance Dashboards
Return on Investment
Media Budget Management
Digital Strategy
Acquisition
Conversion Optimization
Google Ads Certification
Healthcare
Private Medicine

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