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Added 14 mins ago
CS
Maintenance Manager- 6 Month Contract
Cogir Senior Living
Winnipeg, MB · Kingston, ON · Portsmouth
- Full-time
Coaching and Mentoring: We are committed to your ongoing growth and development. You will have the opportunity to work closely with our Regional and National teams, who will provide…
Added 14 mins ago
T
Personal Banking Associate Trainee
TD
Calgary, AB
- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 14 mins ago
T
Personal Banking Associate Trainee
TD
Calgary, AB
- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 14 mins ago
S
Stage Experience Lead - Full Time
sephora.com
Langford, BC
- $22.85 to $28.55 CAD / hour
- Full-time
…Fragrance & Haircare or a combination of these areas. An Assistant Manager, Client Experience is responsible for ensuring that all members of their team execute Sephora’s selling model and…
Added 14 mins ago
D
Practice Manager - Etobicoke
dentalcorp
Toronto, ON · West Mall Dental Group
- Full-time
…can focus on what matters most: patient care, professional development, and practice…
Added 18 mins ago
CG
Adult Day Program Support Worker
Camp Gencheff
Stratford, PE
- Full-time
…compassionate, dedicated individual to join our life skills and career development team. This role supports adults with intellectual and physical disabilities through programs designed to…
Added 28 mins ago
BG
Territory Manager_CA
Brandt Group of Companies
Cranbrook, BC
- Full-time
Brandt Tractor Ltd is currently seeking a Territory Manager - Lawn and Garden for our Creston Agriculture, covering Cranbrook and the East Kootenay region.
Added 28 mins ago
Z
Technical Architect- Presales (Custom Software)
Zazz
Canada
- Full-time
Zazz is a software development firm. We design and build custom mobile apps, web platforms, and software, and provide IT staff augmentation, for clients across the US and Canada.
Added 28 mins ago
SR
Operations Manager
STRIVE Recruitment Inc.
Peterborough, ON
- Full-time
We are currently recruiting for an experienced Operations Manager to join a well-established organization in Peterborough, Ontario. This is a hands-on leadership role responsible for…
Added 28 mins ago
J
Named Account Manager-Enterprise
Jobgether
Canada
- Full-time
…networks, and digital infrastructure worldwide. As a Named Account Manager – Enterprise, you will drive revenue growth by developing strategic customer relationships, acquiring new…
Added 28 mins ago
SH
General Duty Nurse (N2) - Surgery-H5 Burns/Plastics/Head & Neck
Shared Health-Soins Communs
Winnipeg, MB
- Full-time
Under the general supervision of the Manager, Health Services, the Registered Nurse (RN) is responsible for providing professional registered nursing services for patients, including those…
Added 28 mins ago
SH
General Duty Nurse (N2) - Surgery-H5 Burns/Plastics/Head & Neck
Shared Health-Soins Communs
Winnipeg, MB
- Full-time
Under the general supervision of the Manager, Health Services, the Registered Nurse (RN) is responsible for providing professional registered nursing services for patients, including those…
Added 28 mins ago
SH
General Duty Nurse (N2) - Surgery-H5 Burns/Plastics/Head & Neck
Shared Health-Soins Communs
Winnipeg, MB
- Full-time
Under the general supervision of the Manager, Health Services, the Registered Nurse (RN) is responsible for providing professional registered nursing services for patients, including those…
Added 28 mins ago
SH
Nursing Assistant
Shared Health-Soins Communs
Winnipeg, MB
- Full-time
Working as part of a multidisciplinary team under the supervision of the Manager Health Services or Nurse in Charge, the incumbent:
Added 28 mins ago
SH
Nursing Assistant
Shared Health-Soins Communs
Winnipeg, MB
- Full-time
Working as part of a multidisciplinary team under the supervision of the Manager Health Services or Nurse in Charge, the incumbent:
Added 28 mins ago
HT
Manager, Internal Controls
Husky Technologies
Bolton, ON
- Full-time
Husky TechnologiesTM offers a wealth of opportunity for personal growth and development. Most importantly, Husky Technologies TM offers an opportunity to work with – and be challenged by –…
Added 29 mins ago
SH
Registered Psychiatric Nurse/ Registered Nurse (N2) - PY3North
Shared Health-Soins Communs
Winnipeg, MB
- Full-time
Under the general supervision of the Manager Health Services, the RPN/RN is responsible for providing professional nursing services for patients, including those with complex and…
Added 29 mins ago
SH
General Duty Nurse (N2) - Women's Health Labour & Delivery
Shared Health-Soins Communs
Winnipeg, MB
- Full-time
Under the general supervision of the Manager Health Services, the Registered Nurse (RN) is responsible for providing professional registered nursing services for patients, including those…
Added 29 mins ago
SH
General Duty Nurse (N2) - Care Coordination/Adult Nurse Float Pool
Shared Health-Soins Communs
Winnipeg, MB
- Full-time
Under the general supervision of the Manager, Health Services, the Registered Nurse (RN) is responsible for providing professional registered nursing services for patients, including those…
Added 29 mins ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Title: Financial Manager - PLM (Product Line Mgmt)
Added 29 mins ago
SH
General Duty Nurse (N2) - NICU
Shared Health-Soins Communs
Winnipeg, MB
- Full-time
Under the general supervision of the Manager, Health Services, the Registered Nurse (RN) is responsible for providing professional registered nursing services for patients, including those…
Added 29 mins ago
SH
Rehabilitation Assistant
Shared Health-Soins Communs
Winnipeg, MB
- Full-time
Under the direction of the applicable manager, and as delegated and supervised primarily by the Physiotherapist (PT), Occupational Therapist (OT), and/or Speech-Language Pathologist (SLP),…
Added 29 mins ago
HT
IT Internal Auditor
Husky Technologies
Bolton, ON
- Full-time
Supporting Senior Manager, IT Audit and other auditors in the development and execution of audit plans, operational reviews and project engagements.
Added 29 mins ago
SH
General Duty Nurse (N2) - Surgery-H5 Burns/Plastics/Head & Neck
Shared Health-Soins Communs
Winnipeg, MB
- Full-time
Under the general supervision of the Manager, Health Services, the Registered Nurse (RN) is responsible for providing professional registered nursing services for patients, including those…
Added 29 mins ago
SH
Perioperative Nurse (N2) - Adult Operating Room
Shared Health-Soins Communs
Winnipeg, MB
- Full-time
Under the direction of the O.R. Manager, Health Services, the incumbent is responsible for: promotion and compliance with the HSC mission, objectives, goals, policies and procedures for…

Lacroix Médecine Privée

Head of Digital Performance

Quebec, QC, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Nov 26, 2026
Experience: Minimum of 6 to 8 years of experience in digital marketing and performance campaign management.
Posting language: English
Posted: Oct 27, 2026

Original job description

About The Lacroix Medical Group

A leader in private medicine in Quebec, the Lacroix Medical Group comprises three rapidly growing divisions:

Medical Clinics
Operating Rooms
Biomedical Laboratory

Since its founding in 2009, the Lacroix Medical Group has experienced sustained growth and now has nearly 350 employees across its various divisions. Driven by an ambitious and entrepreneurial vision, the organization continues its expansion across the province and aspires to accelerate its development in national and international markets.

OUR MISSION

To be the benchmark in private healthcare.

OUR VALUES

Passion | Respect | Integrity | Commitment | Innovation

Mandate

Reporting to the Director of Marketing, the Digital Performance Manager plays a key role in the growth, reach, and success of the Lacroix Medical Group.

Passionate about digital marketing, data, and innovation, this individual leverages their expertise to develop high-performing strategies that generate a tangible impact on our business objectives. Their daily challenge: transforming data into opportunities, strategies into results, and ideas into measurable actions. In a dynamic environment encompassing multiple clinics, services, and business lines, the successful candidate will lead the organization's overall digital performance. They will develop, deploy, measure, and optimize digital media campaigns to increase our visibility, generate business opportunities, and maximize the return on our marketing investments. A true strategic partner to internal teams, this proactive individual will work closely with various stakeholders to understand their challenges, identify the best growth opportunities, and recommend innovative, results-oriented solutions. Thanks to her expertise, she actively contributes to the evolution of our digital maturity, the continuous improvement of our practices, and the achievement of our growth ambitions. Curious, analytical, and always on the lookout for new trends, the Digital Performance Manager enjoys experimenting, innovating, and pushing boundaries. Whether through campaign optimization, advanced data analytics, artificial intelligence, geolocation, or new approaches to digital marketing, this individual helps maintain the Lacroix Medical Group's position among the most innovative organizations in its sector. If you are performance-driven, thrive on challenges, and want to grow in an environment where your ideas will have a concrete and measurable impact, this position is for you. Your Role Take charge of the activation, management, and analysis of digital media campaigns (SEM, programmatic, and social media). Ensure the implementation of trafficking, online deployment, execution, daily bid monitoring, campaign health, and performance analysis. Manage and ensure adherence to media budgets while optimizing ROI. investments. Support internal clients, understand their needs, advise them, and recommend the best digital strategies. Ensure rigorous monitoring of conversions, data quality, and overall campaign performance. In-depth analysis of results, identify optimization opportunities, and share learnings with team members. Effectively navigate between multiple projects, brands, and priorities simultaneously. Manage and optimize Google Ads and Meta Ads campaigns to achieve established performance objectives. Utilize measurement and optimization tools such as Google Analytics 4, Google Search Console, and SEMrush. Design, maintain, and analyze performance dashboards in Looker Studio. Constantly monitor best practices in Generative Engine Optimization (GEO) and Search Engine Optimization (SEO). Participate to the development, implementation, and execution of digital strategies with the team's various experts. Identify and recommend new acquisition, conversion, and optimization opportunities to support the organization's growth.

The Ideal Candidate

Bachelor's degree in marketing, communications, or a related field.
Minimum of 6 to 8 years of experience in digital marketing and performance campaign management.
Experience in an environment encompassing multiple divisions, brands, or business lines.
Agency experience (a significant asset).
Valid Google Ads certification.
Excellent command of Google Ads, Meta Ads, Google Analytics 4, and Looker Studio.
Experience with other platforms and tools, including Google Tag Manager and TikTok Ads Manager.
Strong analytical skills and a strong results orientation.
Highly autonomous, rigorous, and organized.
Initiative and ability to thrive in a constantly evolving environment.
Ability to manage multiple priorities in a context of rapid growth.
Excellent command of both spoken and written French and English.
Strong interest in innovation, artificial intelligence, and the evolution of digital technologies.

Our Benefits

Lacroix Gift Card of $500 per year, including fast access to a doctor.
Annual Health Account of $1,100, which can reach $2,000 based on years of service. FTQ Workers' Fund with employer contribution. Annual budget dedicated to continuing education. Real opportunities for career advancement and professional development. Three weeks of vacation upon hiring. Four paid floating holidays per year. Hybrid work model. Free parking. Modern, bright, and collaborative work environment. Unlimited coffee and employee lounge. Join an ambitious, growing organization where your expertise, ideas, and passion will directly contribute to shaping the future of private healthcare. Quebec.

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More about this job

Responsibilities

Lead the activation, management, measurement, and optimization of digital media campaigns across search, programmatic, and social channels, managing budgets and improving return on investment. Advise internal stakeholders on digital strategy, analyze campaign and conversion data, maintain performance dashboards, and identify new opportunities to support organizational growth.

Requirements

Requires a bachelor's degree in marketing, communications, or a related field, at least 6–8 years of digital marketing and performance campaign management experience, and a valid Google Ads certification. Candidates should be proficient with Google Ads, Meta Ads, Google Analytics 4, and Looker Studio, have strong analytical and organizational skills, and be fluent in spoken and written French and English.

Skills

Digital Marketing
Google Ads
Meta Ads
Google Analytics 4
Looker Studio
Google Tag Manager
TikTok Ads Manager
Search Engine Marketing
Programmatic Advertising
Social Media Advertising
Campaign Optimization
Conversion Tracking
Data Analysis
Search Engine Optimization
Generative Engine Optimization

Benefits

Annual Gift Card
Annual Health Account
Employer Contribution to FTQ Workers' Fund
Continuing Education Budget
Career Advancement Opportunities
Professional Development
Three Weeks of Vacation
Four Paid Floating Holidays
Hybrid Work Model
Free Parking
Modern Collaborative Work Environment
Unlimited Coffee

Visa sponsorship

Not detected in the job text

Keywords

Digital Marketing
Performance Marketing
Google Ads
Meta Ads
Google Analytics 4
Google Search Console
SEMrush
Looker Studio
Google Tag Manager
TikTok Ads Manager
Search Engine Marketing
Programmatic Advertising
Social Media Campaigns
Search Engine Optimization
Generative Engine Optimization
Artificial Intelligence
Digital Media Campaigns
Campaign Trafficking
Bid Management
Media Budget Management
Return on Investment
Conversion Tracking
Data Quality
Performance Dashboards
Digital Strategy
Acquisition
Conversion Optimization
Google Ads Certification
French
English

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