Associate Trade Marketing Manager - 405 TWM - Div C&T

About Us

Welcome to Lactalis Canada! We’re proud to be Canada’s #1 branded dairy company and to be consistently recognized as one of the country’s top employers by Forbes. Our purpose is to enrich and nurture the lives of Canadians by offering the best of dairy from Canada’s favourite dairy brands like Cracker Barrel, Black Diamond, Balderson, Astro and Lactantia. In fact, our products can be found in over 90% of Canadian refrigerators in any given time. As part of Lactalis Group, the world’s leading dairy company, we remain focused on innovation and quality and are seeking like-minded individuals to join us as we continue our growth journey.

Job Purpose

The Associate Trade Marketing Manager provides support to the Trade Marketing Manager, the broader Trade Marketing team and the Divisional leadership in maximizing profitable opportunities on an assigned portfolio of businesses, consistent with corporate and Divisional strategies. The position is responsible for support, financial forecasting and reporting, developing and collaborating to execute pricing strategies, maximizing trade spend efficiency, as well as the management of product, promotion, and customer mix. The position represents the interest of the Division by acting as liaison between Customer Strategy and Development (CS&D), Sales, Marketing, Management Control, Supply Chain and Demand Planning departments.

Responsibility

• The Associate Trade Marketing Manager works collaboratively with customer sales teams & CS&D to understand elapsed and projected performance to ensure budget KPIs (primarily volume, net sales, margin contribution) are achieved.
• Completion of financial forecasting & reporting of volume and net sales to division management control and Trade Marketing Manager. This includes commentary on commercial performance versus budget/prior year/financial forecasts and net sales (pricing & accrual) validation at month end.
• Strong collaboration with S&OP stakeholders (supply chain, demand planning, operations, sales operations, customer sales etc.) ensuring communication & resolution of forecasting inaccuracies impacting production planning and supply planning guidelines are adhered to.
• Performing strategic analysis of data from TPM, BW, Nielsen & Numerator to provide insights and recommendations on risks & opportunities to deliver division KPIs (primarily volume, net sales, margin contribution, market share). Responsible for ad-hoc reporting as requested by Trade Marketing Manager.
• Responsible for maintenance of Trade Marketing reporting assets (e.g. Planogram Window Listing Trackers, Monthly Tracking KPI Dashboards, Projected Shortage Risks, Fill Rate Reports, LE Tracking etc.).
• Responsible for customer tactical trade requests & approvals (i.e. TPM approvals, incremental promotional funding, event fees, list price changes etc.).
• Assist Trade Marketing Manager with budget planning responsibilities such as volume building block & net sales consensus reviews with sales.
• Work cross-functionally with account sales, supply chain & customer service to reduce finished goods write-offs through fire-sale & donation process.
• The Associate Trade Marketing Manager works collaboratively with customer sales teams & CS&D to understand elapsed and projected performance to ensure budget KPIs (primarily volume, net sales, margin contribution) are achieved.
• Completion of financial forecasting & reporting of volume and net sales to division management control and Trade Marketing Manager. This includes commentary on commercial performance versus budget/prior year/financial forecasts and net sales (pricing & accrual) validation at month end.
  
  

Qualifications

• University degree or college diploma.
• Minimum three 3 years’ experience in sales and/or data analysis role.
• Strong analytical, planning and communication skills (formal and informal presentation).
• Strong leadership skills and strategic thinking abilities.
• Project management skills.
• Ability to work effectively in a cross-functional team environment.
• Strong technical skill set in the areas of budget planning, investment analysis, and financial reviews.
• Ability to work and adapt to a fast paced, multi project environment.
• Proficient with business applications such as SAP/BW, TPM, Microsoft 365 and PowerBI.
• Excellent written and verbal communication skills.
• Bilingual (English and French) an asset.
  
  

Competency

Care

Dare

Inspire

Share

What Lactalis Will Offer

• Social advantages 
• Food donation 
• Free drinks (coffee, tea,etc.) 
• Years of Service Recognition Program 
• Social club, activities during the year 
  
  

Our ESG commitment:  

Our ESG (Environmental, Social, and Governance) roadmap drives our sustainability mission. We aim to positively impact communities and the planet by enabling stakeholders including our people, consumers, customers, suppliers, dairy farmers, government, and industry partners to have a positive impact on the wellbeing of our communities and the planet through all that we do. 

At Lactalis Canada, we value our employees as catalysts for positive change. Together, we will create a sustainable future, promote belonging, and make a lasting impact on the world. 

Our commitment to DEI:  

Fuel Our Culture with Your Uniqueness! Lactalis thrives on the value each person brings. We're dedicated to amplifying diverse voices, inviting personal and professional growth, and embracing everyone's true selves. We're committed to crafting an environment that genuinely welcomes all, reflecting the richness of our people and communities. 

Our promise extends to accessible processes and spaces. If you require accommodation due to a disability (which may be visible or invisible, temporary, or permanent), please inform our Talent Acquisition team – confidentiality will be maintained. 

Note: Lactalis Canada does not conduct credit or background checks through LinkedIn. If required, we'll contact you after signing a Job Offer.