Growth Lead

Growth Lead

Location: Victoria, BC

Type: Full-time

Team: Marketing & Growth

Compensation: $60,000-$72,000 CAD annually + potential for future equity

Learn more about working at LampPost: https://app.notion.com/p/lounginleary/Guiding-Principles-359d1a58d3b08040a04ee0dee4a44dc4?source=copy_link

Apply: https://docs.google.com/forms/d/e/1FAIpQLScix9Gq3HKQVGiS8PP_DAkyS5uTSRyS21RFUOLDaOlrkOyGxg/viewform

About LampPost

LampPost is Canada's event discovery platform where ~40k users go to discover events & plan their weekend plans. Our mission is to make connecting with your community easier than ever, getting people off their phones and out meeting people at new events.

Join a fast-growing company

• In the past 2 years, LampPost has grown from simple newsletter to a multi-city platform & app with more than 40k+ users
• Double digit monthly growth in users
• Top 200 category app
• Partnerships with more than 1500+ local event hosts

About the role

You’ll own growth for LampPost’s users and host, with a particular focus on newer cities. You’ll work closely with our CMO, who owns the brand and content. You’ll own the systems that turn that content into growth.

What you’ll own

• Top of funnel strategies: working to build and implement organic and paid social media & advertising options
• Systemization: working to make existing systems repeatable and more efficient, helping to refine existing tracking system
• Host acquisition: building repeatable paid & organic systems to bring event hosts onto LampPost, including meeting and pitching them yourself
• Growth loops: finding ways the app and newsletter can grow themselves, such as referrals and sharing
• Creators and ambassadors: finding and working with the local creators who help us launch new cities
• Supporting content: helping on organic social and short-form video when it serves a growth goal
• Internal collaboration: Work closely with other team members & support in problem solving + improvement across business channels

You're a fit if you:

• Have grown something from scratch - social account, newsletter, club, side hustle, business or event
• Like spreadsheets as much as creative work
• Enjoy growth systems & social media
• Thrive in a fast-moving and evolving environment
• Work autonomously and move fast without being chased or reminded
• Like thinking outside the box & seeing where existing systems can be improved
• Want a role that grows as the company grows

Requirements:

• A desire to lead a humming growth engine, grow with a business and help it scale into something big
• Confident in growing userbases
• Comfortable working with and learning new internal systems
• Keen eye for where processes can be improved and systemized
• Excellent verbal communication and organizational skills
• What we don’t care about: degrees or years in the field. Hungry beginners are welcome

Bonus if you:

• Have Meta & Google Ads experience
• Know the events scene in a LampPost city
• Have experience in a startup environment
• Have built your own tools, side projects or businesses in the past
• Have worked with event hosts or in the arts & culture space previously
• Have an eye for zooming out on an existing system and seeing where it can be improved
• To apply: https://docs.google.com/forms/d/e/1FAIpQLScix9Gq3HKQVGiS8PP_DAkyS5uTSRyS21RFUOLDaOlrkOyGxg/viewform