Sales Representative - Eyewear

OPTICAL SALES REPRESENTATIVE - ONTARIO

WHY CHOOSE LANCTÔT?

Lanctôt is a leader in the distribution of premium sports, outdoor, eyewear and fashion brands, representing some of the world’s most renowned names and providing exceptional products across Canada.

With over seven decades of expertise and a legacy rooted in sportsmanship, Lanctôt is more than a distributor - we’re innovators, athletes, and team players. As a third-generation family business, we bring together a rich history and a visionary approach to create a workplace where collaboration, creativity, and ambition thrive. Here, your skills are valued, your voice is heard, and your contributions truly matter. By joining Lanctôt, you’re stepping into a culture that celebrates teamwork, empowers individuals, and inspires growth. Be part of a team that transforms challenges into victories, values every step of the journey, and strives for excellence together.

THE BENEFITS:

• Base salary and competitive bonus program
  
• Group insurance after 3 months
  
• Generous employee purchase program for all our brands
  
• A balanced work/life environment
  
• Not to brag, but our team is incredible!
  

YOUR NEW CHALLENGE

Reporting to the Optical Division Manager, the Sales Representative for the territory of Ontario (Center and West) plays a key role in the development and growth of our presence in the territory. Thanks to his industry expertise and his ability to build solid relationships, he identifies and seizes new business opportunities, while helping his customers optimize their offering. Focused on results and customer satisfaction, he implements effective strategies to maximize sales and ensure sustainable market development.

YOUR RESPONSIBILITIES:

• Establish and foster customer relationships.
  
• Develop and grow sales in your given territory.
  
• Develop and implement a strategic approach to achieve growth and sales objectives.
  
• Ensure a high level of sales and after-sales services.
  
• Prospect and develop new accounts and sales opportunities.
  
• Available to travel (20% overnight)
  
• Collaborate with the marketing team to develop marketing initiatives and then put it into practice with your customers.
  
• Represent the Lanctôt brands at the different regional tradeshows and events.
  
• Stay up to date with benchmark on the optical industry.
  
• Question current methods and constantly seek to improve processes.
  

QUALITIES OF OUR IDEAL CANDIDATE

• Minimum 3 years' relevant experience.
  
• Knowledge of the optical industry is a strong asset.
  
• Good communication and negotiation skills.
  
• Media technology savvy.
  
• Independent and responsible, must be able to work with little supervision.
  
• Ability to work under pressure and meet deadlines.
  
• Strong team spirit and business acumen.
  
• Customer service oriented.