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Added 11 mins ago
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Staff Software Engineer - Open Source Data Platform (ODP)
Acceldata
Kitchener, ON
- Full-time
Added 11 mins ago
A
Principal Engineer - Open Source Data Platform (ODP)
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Kitchener, ON
- Full-time
…power today’s most critical technologies, including AI, LLMs, Analytics, and…
Added 11 mins ago
AI
Business Analyst - FINANCIAL CRIME - KYC / AML
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Mississauga, ON
- $100,000 to $110,000 CAD / year
- Full-time
Added 11 mins ago
LI
SCM Databricks Data Analyst
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Calgary, AB
- $50 to $55 CAD / hour
- Contract
Develop analytics solutions that address Supply Chain business challenges, leveraging knowledge of oil & gas operations, procurement, supplier performance, spend analytics, and enterprise…
Added 11 mins ago
OI
Business Systems Analyst
OXARO Inc.
Ottawa, ON
- Contract
Added 11 mins ago
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Global Head of Digital Strategy & Transformation
Ingenio Global
Toronto, ON · Greater Toronto Area, Canada
- Full-time
…entity-management platform initiative, a broader data management and analytics programme, and opportunities to extend the use of AI and automation across the…
Added 12 mins ago
Intern, Institutional Client Reporting
Connor, Clark & Lunn Financial Group Ltd.
Vancouver, BC
Added 12 mins ago
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Director AI Enablement
Chartwell
Mississauga, ON
- Full-time
Work closely with FASTech, Service Management & Automation, Business Analysis & Quality Assurance, Data & Analytics, Cybersecurity, enterprise applications, and business leaders to align AI…
Added 12 mins ago
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Deals Real Assets, Data Engineering & Digital Solutions, Senior Associate
PwC
Toronto, ON · Vancouver, BC · Calgary, AB
- Full-time
Architect, design, and develop robust, end-to-end data pipelines utilizing Azure Data Factory, Azure Databricks, and Azure Synapse Analytics
Added 26 mins ago
KE
Content Specialist
K’awat’si Economic Development Corporation (KEDC)
Port Hardy, BC
- $65,000 to $70,000 CAD / year
- Full-time
Track content performance using analytics and reporting tools, including traffic, engagement, conversions, search rankings and leads, and adjust topics, headlines and captions to match.
Added 26 mins ago
TR
Internal Audit Practitioner
Thompson Rivers University
Kamloops, BC
- $76,000 to $87,000 CAD / year
- Full-time
Experience in internal audit, external audit, risk, compliance, controls, data analytics, or related assurance/advisory work. Individuals without experience but with the required…
Added 26 mins ago
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Workforce Planning Consultant
Bridgit
Canada
- $100,000 to $140,000 CAD / year
- Full-time
Added 26 mins ago
IC
Data Scientist, SAS-to-Python Migration
Infotek Consulting Inc.
Toronto, ON
- $80 to $95 CAD / hour
- Contract
…deliverables including IFRS9 Model, Risk Campaigns, and Reporting and Analytics. Ensure logic accuracy and functional equivalence, optimizing code for performance and maintainability in the…
Added 26 mins ago
RT
Senior Software Developer
Russell Tobin
Toronto, ON
- $80 to $90 CAD / hour
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Added 26 mins ago
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Manager, Talent Development- EN
IAMGOLD Corporation
Toronto, ON
- Full-time
Added 26 mins ago
QM
Directeur principal, planification et analyse financières (FP&A) et partenariats d'affaires
Quantum Management Services Ltd.
Mirabel, QC
- $145,000 to $175,000 CAD / year
- Full-time
Added 26 mins ago
RT
Business Systems Analyst
Russell Tobin
Ottawa, ON
- $60 to $80 CAD / hour
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Added 27 mins ago
Senior Associate – Individual Insurance Inforce Risk Analysis
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Manager, Digital Channels (YouTube)
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Toronto, ON
Use YouTube analytics, content insights, revenue data, and audience trends to identify opportunities for growth and improved monetization.
Added 27 mins ago
Senior Associate, OOH Solutions
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Toronto, ON
Added 41 mins ago
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Vice President, Group Functions Technology - Finance & Treasury Systems
Manulife
Toronto, ON
- Full-time
Added 41 mins ago
Senior Software Engineer, AI
Asana
Vancouver, BC
Solve complex technical problems by weighing technical debt, developer velocity, execution risk, and direct business goals.
Added 41 mins ago
Lead, Project Reporting
Trans Mountain
Calgary, AB
…processes, impactful dashboards, executive reporting, advanced analytics, and continuous improvement initiatives. You will also provide mentorship and guidance to reporting professionals…
Added 56 mins ago
BC
Quality and Patient Safety Consultant
Brant Community Healthcare System
Brantford, ON
- Full-time
Added 56 mins ago
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UX Designer/Product Designer (HCI & Interaction Design)
Techedin
Toronto, ON
- $55 to $60 CAD / hour
- Full-time
Strong UI design portfolio focused on complex, data-rich enterprise, analytics, or technical applications.

Lankin Investments

Content Marketing Manager

Vaughan, ON, Canada

$75,000 to $85,000 CAD / year · Full-time

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Job details

Pay: $75,000 to $85,000 CAD / year
Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

Putting People First, Every day

Lankin Investments is a Canadian real estate private equity firm with over $2 billion in assets under management, spanning 79 properties and more than 6,700 units, with more than 4,000 investors across Canada. Our ethos is simple yet profound: Driven by our people, we foster financial prosperity and community value through strategic Canadian real estate investments. As part of our growth strategy, Lankin Investments is seeking a Performance Creative Manager to join our marketing team, with a strong focus on the creative behind our paid social campaigns and the content that grows our audience.

Job Overview

We are seeking a hands-on creative marketing professional who turns ideas into finished content, quickly and in volume. Reporting to the Director of Marketing, this role owns the creative side of our paid social program, including how that creative performs, and shapes the content we publish on our paid and organic channels. The ideal candidate has made an impact by growing social audiences from zero, writes openings that stop a scroll, and already uses AI image and video tools daily.

The Performance Creative Manager will concept, script, produce and iterate short-form video, animated and static creative for the major social and video platforms. The role requires sound judgement about what earns attention in the first second and the organization to carry many pieces of work at once. The person in this role owns the performance of their creative, measured in hook rate, click-through rate, cost per lead and conversion, and sees themselves as a key part of each campaign's success.

Key Responsibilities

Paid Social Creative:

Concept, script and produce short-form video, animated and static ads for the major social platforms, built for the placements where they run.
Write and test the opening of every ad: the hook, the first frame and the first line.
Turn campaign briefs into creative that holds attention through to the call to action.
Keep a library of winning creative and patterns so new ads start from what has worked.

Creative Performance and Iteration:

Work with the Digital Marketing Manager on a weekly test plan: which hooks, formats and angles go live, and what each test is meant to learn.
Organize the production pipeline so each week puts out more creative, better creative and higher-converting creative.
Own the performance of your creative: track hook rate, hold rate, click-through rate, cost per lead and conversion by ad, report what worked and why, and turn it into the next round.

Content and Audience Growth:

Plan and produce content for our organic channels with the team, with the aim of growing reach and followers across our social and video channels.
Repurpose events, webinars and podcast recordings into short-form clips and series.
Spot formats and trends early, adapt them for a private real estate investment audience, and develop original series that can travel beyond it.

AI-Assisted Production:

Use AI creative platforms and image and video generation models to produce and iterate creative at a pace a traditional shoot cannot match.
Build repeatable workflows, prompts and templates so routine creative is automated and the team's time goes to ideas.

Brand and Compliance:

Work within Lankin's brand standards and compliance review, and keep files, versions and naming organized so creative moves through approval without rework.

Qualifications

3+ years producing content for social media, with a portfolio of short-form video and paid social ads you concepted and made yourself, and the performance results behind them.
Demonstrated growth of at least one social account from a small or zero base, with the numbers to show it.
Hands-on experience with paid social ad creative, hook writing and creative testing, with a media buyer or on your own.
Working fluency across the generative AI creative stack: AI creative platforms that bundle models (Higgsfield, Freepik or similar), image generation models (Nano Banana, GPT Image, Midjourney or similar) and video generation models (Seedance, Kling or similar), plus editing tools (CapCut, Premiere Pro, After Effects or similar).
Strong writing: a first line that earns the second, and body copy that stays clear and accurate.
Comfortable in a regulated category where claims are reviewed; financial services or real estate experience is an asset.
Degree or diploma in a related field, or equivalent experience.

Skills and Competencies

Knows why one opening works and another does not, and can explain it.
Produces a steady weekly flow of new ads and variations without losing quality, and treats their numbers as their own.
Manages many pieces of work at once, with clear status, versions and deadlines.
Tries new tools, formats and ideas, keeps what works and drops what does not.
Demonstrates core values of entrepreneurial drive, integrity, collaboration, dedication, and inclusivity.

Benefits

Competitive salary.
Comprehensive health, dental, and vision benefits.
Professional development opportunities and support for continuing education.

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More about this job

Responsibilities

Concept, script, produce, and iterate paid social ads and organic content, including short-form video, animated, and static creative. Track creative performance, run tests, grow social audiences, use AI-assisted production workflows, and maintain brand and compliance standards.

Requirements

Requires at least three years of social content production experience, a portfolio of self-produced short-form video and paid social ads with performance results, and demonstrated social account growth. Candidates should have hands-on creative testing and generative AI tool experience, strong writing skills, and a related degree or diploma or equivalent experience; financial services or real estate experience is an asset.

Skills

Short-Form Video Production
Paid Social Advertising
Creative Concepting
Scriptwriting
Hook Writing
Creative Testing
Performance Analytics
Social Media Audience Growth
Content Planning
AI-Assisted Creative Production
Image and Video Generation
Video Editing
Copywriting
Project Management
Brand Compliance
Creative Iteration

Benefits

Competitive Salary
Comprehensive Health Benefits
Dental Benefits
Vision Benefits
Professional Development Opportunities
Continuing Education Support

Visa sponsorship

Not detected in the job text

Keywords

Paid Social
Social Media
Short-Form Video
Animated Ads
Static Ads
Creative Testing
Hook Rate
Hold Rate
Click-Through Rate
Cost Per Lead
Conversion Rate
Audience Growth
Organic Content
AI Creative Platforms
Higgsfield
Freepik
Nano Banana
GPT Image
Midjourney
Seedance
Kling
CapCut
Premiere Pro
After Effects
Prompt Workflows
Creative Production
Brand Standards
Compliance Review
Real Estate Investment
Financial Services

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