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Added 1 hour ago
YH
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Yee Hong Centre for Geriatric Care (Yee Hong) is a recognized leader in senior care, dedicated to providing exceptional, culturally inclusive services that enhance the well-being of older…
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Added 1 day ago
UO
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LASIK MD

Gestionnaire principal(e) de marque

Montreal, QC, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 13, 2026
Experience: You have 7+ years of marketing experience, ideally within the healthcare industry
Posting language: English · French
Posted: Oct 14, 2026

Original job description

English section of this bilingual listing.

See If You Are Our Next

SENIOR BRAND MANAGER

Working at Vision Group’s head office means working for the North American leader in vision correction. It means making a tangible contribution to the company’s growth while supporting more than 11 brands and more than 60 clinics across Canada and the United States.

Join a passionate team in a relaxed environment, with flexible work arrangements tailored to each employee. Our Great Place to Work® certification reflects our commitment to creating a culture of support and inclusion.

A Look At Your Benefits

You have a permanent, full-time position with a flexible schedule that supports work-life balance.
You receive 3 weeks of vacation, 4 personal days, 3 additional days off during the holiday season, and paid Friday afternoons off in July and August.
You are eligible for group insurance, including telemedicine and an Employee Assistance Program (EAP).
You have access to a group RRSP with employer contributions and a short-term incentive plan.
You receive free refractive surgery.
You become part of one of Canada’s Best Managed Companies.

Your role within our team

We are looking for a Senior Brand Manager to lead the strategy and growth of Vision Group’s Canadian brand portfolio, with a significant focus on LASIK MD.

This role will develop and execute integrated marketing strategies that strengthen our brands, generate demand, support the patient pipeline and drive business growth.

Your tasks at a glance

Brand Strategy & Growth

You lead brand strategy across Vision Group’s Canadian portfolio (with a primary focus on LASIK MD), including refractive vision correction, cataract care and clinical ophthalmology.
You define target audiences, segmentation, positioning and messaging, leveraging market, consumer and competitive insights to identify growth opportunities.
You develop full-funnel marketing strategies that build awareness, generate leads and support patients from consideration through consultation and treatment.

Integrated Marketing & Content

You lead integrated national and local campaigns across paid media, digital, social, web, email, events, influencers/UGC and clinic marketing.
You develop creative briefs and guide campaign concepts, messaging and copy to ensure consistency and impact across channels.
You shape content, social, influencer and ambassador strategies, partnering with healthcare professionals and patients to create credible, engaging content.

Leadership & Cross-Functional Collaboration

You lead and develop the Brand team, fostering a culture of collaboration, accountability and marketing excellence.
You collaborate closely with Creative Studio and Media, clinic teams, healthcare professionals and external agency partners.

Performance & Business Management

You help establish and monitor KPIs and funnel performance, translating data into actionable recommendations and optimization opportunities.
You manage marketing budgets and make strategic trade-offs based on business priorities, performance and growth potential.

A clear view of your assets

You have 7+ years of marketing experience, ideally within the healthcare industry
You communicate technical issues and their impacts clearly in French and English, including with unilingual English-speaking employees and service providers across Canada and the United States.
You have a Bachelor’s degree in Marketing, Business, or a related field
You have a strong analytical skills and ability to translate insights into action
You demonstrated leadership experience
You have a proven ability to collaborate cross-functionally.
You possess excellent interpersonal, written, and verbal communication skills.
You demonstrate strong strategic thinking and project management skills, with the ability to thrive in a fast-paced, dynamic environment.
You possess strong business acumen.

From our point of view

If you believe you are the right candidate for this position and are eager to join a passionate, dedicated team, apply today.

Read the full bilingual original

Description

Poste chez Groupe Vision

Voyez Si Vous Êtes Notre Prochain

GESTIONNAIRE PRINCIPAL(E) DE MARQUE

Travailler au siège social de Groupe Vision, c’est œuvrer au sein du leader nord-américain en matière de correction de la vue. C’est contribuer au développement de l’entreprise et soutenir plus de 11 marques et plus de 60 cliniques au Canada et aux États-Unis.

Rejoignez une équipe passionnée dans un environnement décontracté, avec une formule de télétravail adaptée à chaque employé. Notre certification Great Place to Work® témoigne de notre engagement à offrir une culture de soutien et d’intégration.

Regard sur vos avantages

Vous bénéficiez d’un poste permanent à temps plein et d’un horaire flexible favorisant l’équilibre entre le travail et la vie personnelle.
Vous profitez de trois semaines de vacances, de quatre journées personnelles, de trois congés additionnels durant les Fêtes et des vendredis après-midi de congé payés en juillet et août.
Vous bénéficiez d’assurances collectives, incluant la télémédecine et un programme d’aide aux employés.
Vous profitez d’un REER collectif avec contribution de l’employeur et d’un plan d’intéressement à court terme.
Vous bénéficiez d’une chirurgie réfractive gratuite.
Vous avez l’occasion de travailler au sein de l’une des Sociétés les mieux gérées au Canada.

Votre rôle au sein de notre équipe

Nous recherchons une personne pour occuper le poste de gestionnaire principal(e) de marque et diriger la stratégie et la croissance du portefeuille de marques canadiennes de Groupe Vision, avec une attention particulière portée à LASIK MD.

Cette personne élaborera et mettra en œuvre des stratégies de marketing intégrées visant à renforcer nos marques, à stimuler la demande, à soutenir le parcours des patients et à favoriser la croissance de l’entreprise.

Vos tâches en un coup d’œil

Stratégie de marque et croissance

Vous dirigez la stratégie des marques du portefeuille canadien de Groupe Vision, principalement LASIK MD, dans les domaines de la correction réfractive de la vue, des soins de la cataracte et de l’ophtalmologie clinique.
Vous définissez les publics cibles, la segmentation, le positionnement et les messages clés en s’appuyant sur les données du marché, les connaissances des consommateurs et l’analyse de la concurrence pour repérer les occasions de croissance.
Vous élaborez des stratégies de marketing couvrant l’ensemble du parcours de conversion afin d’accroître la notoriété, de générer des clients potentiels et d’accompagner les patients, de la réflexion initiale à la consultation et au traitement.

Marketing intégré et contenu

Vous dirigez des campagnes intégrées à l’échelle nationale et locale sur les différents canaux : médias payants, numérique, médias sociaux, sites Web, courriels, événements, influenceurs, contenu généré par les utilisateurs et marketing en clinique.
Vous rédigez des briefs créatifs et orienter les concepts de campagne, les messages et les textes afin d’assurer la cohérence et l’efficacité des communications sur tous les canaux.
Vous définissez les stratégies de contenu, de médias sociaux, d’influence et d’ambassadeurs, en collaborant avec des professionnels de la santé et des patients pour créer du contenu crédible et mobilisateur.

Leadership et collaboration interfonctionnelle

Vous dirigez et faire évoluer l’équipe de marque en favorisant une culture de collaboration, de responsabilisation et d’excellence en marketing.
Vous collaborez étroitement avec les équipes de création et des médias, les équipes en clinique, les professionnels de la santé et les agences partenaires externes.

Performance et gestion des activités

Vous contribuez à définir et à suivre les indicateurs clés de performance et les résultats à chaque étape du parcours de conversion, puis transformer les données en recommandations concrètes et en occasions d’optimisation.
Vous gérez les budgets marketing et faire des choix stratégiques en fonction des priorités de l’entreprise, du rendement et du potentiel de croissance.

Une vue claire de vos atouts

Vous possédez au moins sept ans d’expérience en marketing, idéalement dans le secteur de la santé.
Vous communiquez clairement les enjeux techniques et leurs impacts en français et en anglais, notamment auprès d’employés et de fournisseurs anglophones unilingues au Canada et aux États-Unis.
Vous détenez un baccalauréat en marketing, en administration des affaires ou dans un domaine connexe.
Vous possédez de solides compétences analytiques et savez transformer vos constats en actions concrètes.
Vous avez démontré vos compétences en leadership.
Vous êtes reconnu(e) pour votre capacité à collaborer avec différentes équipes.
Vous possédez d’excellentes aptitudes en relations interpersonnelles ainsi qu’en communication écrite et orale.
Vous faites preuve d’une solide réflexion stratégique et d’excellentes compétences en gestion de projets, tout en étant capable d’évoluer dans un environnement dynamique où les activités se déroulent à un rythme soutenu.
Vous possédez un excellent sens des affaires.

De notre point de vue

Si vous pensez être le candidat idéal pour ce poste et êtes prêt à joindre une équipe passionnée et dévouée, postulez dès maintenant.

See If You Are Our Next

SENIOR BRAND MANAGER

Working at Vision Group’s head office means working for the North American leader in vision correction. It means making a tangible contribution to the company’s growth while supporting more than 11 brands and more than 60 clinics across Canada and the United States.

Join a passionate team in a relaxed environment, with flexible work arrangements tailored to each employee. Our Great Place to Work® certification reflects our commitment to creating a culture of support and inclusion.

A Look At Your Benefits

You have a permanent, full-time position with a flexible schedule that supports work-life balance.
You receive 3 weeks of vacation, 4 personal days, 3 additional days off during the holiday season, and paid Friday afternoons off in July and August.
You are eligible for group insurance, including telemedicine and an Employee Assistance Program (EAP).
You have access to a group RRSP with employer contributions and a short-term incentive plan.
You receive free refractive surgery.
You become part of one of Canada’s Best Managed Companies.

Your role within our team

We are looking for a Senior Brand Manager to lead the strategy and growth of Vision Group’s Canadian brand portfolio, with a significant focus on LASIK MD.

This role will develop and execute integrated marketing strategies that strengthen our brands, generate demand, support the patient pipeline and drive business growth.

Your tasks at a glance

Brand Strategy & Growth

You lead brand strategy across Vision Group’s Canadian portfolio (with a primary focus on LASIK MD), including refractive vision correction, cataract care and clinical ophthalmology.
You define target audiences, segmentation, positioning and messaging, leveraging market, consumer and competitive insights to identify growth opportunities.
You develop full-funnel marketing strategies that build awareness, generate leads and support patients from consideration through consultation and treatment.

Integrated Marketing & Content

You lead integrated national and local campaigns across paid media, digital, social, web, email, events, influencers/UGC and clinic marketing.
You develop creative briefs and guide campaign concepts, messaging and copy to ensure consistency and impact across channels.
You shape content, social, influencer and ambassador strategies, partnering with healthcare professionals and patients to create credible, engaging content.

Leadership & Cross-Functional Collaboration

You lead and develop the Brand team, fostering a culture of collaboration, accountability and marketing excellence.
You collaborate closely with Creative Studio and Media, clinic teams, healthcare professionals and external agency partners.

Performance & Business Management

You help establish and monitor KPIs and funnel performance, translating data into actionable recommendations and optimization opportunities.
You manage marketing budgets and make strategic trade-offs based on business priorities, performance and growth potential.

A clear view of your assets

You have 7+ years of marketing experience, ideally within the healthcare industry
You communicate technical issues and their impacts clearly in French and English, including with unilingual English-speaking employees and service providers across Canada and the United States.
You have a Bachelor’s degree in Marketing, Business, or a related field
You have a strong analytical skills and ability to translate insights into action
You demonstrated leadership experience
You have a proven ability to collaborate cross-functionally.
You possess excellent interpersonal, written, and verbal communication skills.
You demonstrate strong strategic thinking and project management skills, with the ability to thrive in a fast-paced, dynamic environment.
You possess strong business acumen.

From our point of view

If you believe you are the right candidate for this position and are eager to join a passionate, dedicated team, apply today.

Apply About employer

More about this job

Responsibilities

Lead the strategy and growth of Vision Group’s Canadian brand portfolio, particularly LASIK MD, and develop integrated marketing campaigns across national and local channels. Lead the Brand team, collaborate with internal and external partners, monitor performance and funnel KPIs, and manage marketing budgets to support business growth.

Requirements

Requires at least seven years of marketing experience, ideally in healthcare, a bachelor’s degree in marketing, business, or a related field, and fluency in French and English. Candidates should bring leadership, analytical, strategic, project management, communication, collaboration, and business skills.

Skills

Brand Strategy
Marketing Strategy
Integrated Marketing
Campaign Management
Market Research
Consumer Insights
Competitive Analysis
Audience Segmentation
Brand Positioning
Content Strategy
Social Media Marketing
Influencer Marketing
Leadership
Cross-Functional Collaboration
Data Analysis
Budget Management

Benefits

Flexible Schedule
Three Weeks of Vacation
Four Personal Days
Additional Holiday Season Days Off
Paid Friday Afternoons Off in July and August
Group Insurance
Telemedicine
Employee Assistance Program
Group RRSP with Employer Contributions
Short-Term Incentive Plan
Free Refractive Surgery

Visa sponsorship

Not detected in the job text

Keywords

Brand Strategy
Brand Portfolio
LASIK MD
Vision Correction
Refractive Surgery
Cataract Care
Clinical Ophthalmology
Integrated Marketing
Full-Funnel Marketing
Paid Media
Digital Marketing
Social Media
Website Marketing
Email Marketing
Events
Influencer Marketing
User-Generated Content
Clinic Marketing
Creative Briefs
Content Strategy
Brand Ambassadors
Healthcare Professionals
Patient Journey
Lead Generation
Market Insights
Consumer Insights
Competitive Analysis
Key Performance Indicators
Marketing Budgets
French-English Bilingual Communication

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