Social Media Influencer

ABOUT THE ROLE

LEAP is hiring a Social Media Influencer to bring our brand, products, and services to life through compelling social storytelling that builds brand awareness, grows our audience, and drives customer acquisition. The candidate will own social strategy recommendations, content planning, day-to-day channel execution, reporting - and employ a journalistic mindset while producing content onsite with clients and internal stakeholders. Reporting to the CEO and Director of Marketing, you will take a hands-on role in executing our social media strategy, developing content plans and editorial calendars aligned with business objectives, product launches, and industry events. The Director of Marketing and CEO will drive business priorities, campaign goals and budget approvals; while the internal marketing team will own overall brand direction. You will create and publish engaging, platform-specific content, experiment with creative approaches, and use performance insights to continuously optimize campaigns. Beyond creating content, you will connect social media activity to measurable business outcomes, tracking audience growth, engagement, website traffic, lead generation, and customer acquisition. Working closely with internal stakeholders, you will build a strong understanding of LEAP’s products, services, and the Canadian legal industry, while capturing authentic client stories and industry buzz at events and on-site visits. This is a one-year opportunity for a creative, results-driven social media professional to accelerate LEAP’s digital presence, demonstrate measurable marketing impact, and help shape the future of our social media program. This is a full-time, one year contract position.

***This role is hybrid, requiring 3 days per week in our downtown Toronto office***

About LEAP

LEAP leads the world in cloud-based legal practice management software. Our curiosity and commitment to continual improvement have kept us reimagining productivity tools for lawyers and their staff to support our guiding purpose, which is to ‘Help lawyers who help people.’ The market-leading software we develop, and support is used by more than 100,000 lawyers and their staff in small and medium-sized law firms.

Working alongside our international team of passionate high achievers, you’ll join a fast-growing technology business where things seldom stay the same for long. With more than 1000 smart, caring and ambitious ‘LEAPsters’ working together across Australia, Canada, the United States, the United Kingdom, the Republic of Ireland, Poland and New Zealand, you’ll be in good company here.

KEY RESPONSIBILITIES AND ACCOUNTABILITIES

• Own social strategy recommendations, content planning, day-to-day channel execution, reporting while producing content onsite with clients and internal stakeholders.
• Develop and refine social media narratives that support brand awareness and customer acquisition goals 
• Build content plans and editorial calendars aligned to business priorities, product launches, and events 
• Create, adapt, and publish social content across agreed channels in partnership with the internal marketing team 
• Translate campaign themes into channel-specific storytelling that fits audience behavior and platform best practices 
• Run structured testing on messaging, creative angles, formats, timing, and CTAs 
• Monitor performance and recommend changes based on engagement, audience growth, traffic, lead volume and quality, and conversion signals 
• Partner with internal stakeholders to gather inputs, approvals, and campaign/messaging context 
• Travel to events and locations in order to capture client engagement and “industry buzz”  
• Identify opportunities to improve reach, consistency, and efficiency across the social program 
• Deliver regular reporting that connects social activity to marketing outcomes, especially customer acquisition 
• Maintain an organized workflow for planning, production, publishing, and performance review 
• Continually remain engaged with internal stakeholders to learn about our product and service workflows, and the legal industry in Canada 
• Up to approximately 20% of travel required to client sites located within Canada

REQUIRED QUALIFICATIONS

• Convey a confident, energetic and professional demeanor with clear and authentic tone 

• Proven freelance or in-house experience managing social media for an established brand 

• Strong background in strategic storytelling and campaign execution across social channels 

• Identify and extract viral trends and capitalize on those opportunities to get more visibility 

• Experience building content calendars, workback schedules while managing multiple workstreams with deadlines in Trello 

• Ability to use performance data to guide testing, iteration, and content decisions with a focus on business outcomes 

• Expert hands-on skills using Hootsuite, Bitly, Meta, LinkedIn, YouTube and X 

• Track video-to-lead journeys, measure engagement and conversions, and isolate video campaign performance from other marketing efforts 

• Clear understanding of audience growth tactics and social content optimization 

• Strong writing and editing skills with the ability to adapt tone and messaging by channel and key message instance 

• Hands-on skills curating video assets using editing tools such as CapCut, Canva, Jitter 

• Basic graphic design skills using Canva with a well-appointed eye for typesetting 

• Ability to adapt social content designs to existing LEAP brand guidelines and adjust designs according to feedback 

• Ability to work independently to achieve KPIs while aligning with internal stakeholders for IP and feedback 

PREFERRED QUALIFICATIONS

• Experience supporting customer acquisition or demand generation efforts through organic and/or paid social 

• Background in B2B, high-growth, or performance-focused marketing environments 

• Familiarity with social scheduling, analytics, listening, and reporting tools 

• Experience in the legal industry or demonstrate a strong aptitude to learn  

• Experience partnering with marketing teams and SaaS stakeholders 

• Utilize Confluence to document workflows 

• Willingness to learn the basics of Salesforce to translate KPIs and Pardot for lead generation and tracking

APPLICATION REQUIREMENTS AND SUBMISSION:

Show us what you can do!

To apply, submit two original reels. Together, these reels show us how you communicate, how you build momentum, and how you influence buying decisions.

Both reels must be submitted in order to be considered for this role.

Reel #1: Share your best social media reel (any length) from your current role or a previous role that has been published on any platform. We want to see how you build brand visibility, drive demand and turn attention into pipeline.

Reel #2: If you are hired for this role, show us how you would fill the shoes of our social media influencer; we need someone who can explain value clearly, earn trust quickly, and create content that gets people to act. Reach alone is not enough. Your content must produce results we can measure.

• Review our LawY integration product. Based on your understanding of this product, open with a relevant problem, insight, or statement that earns attention 

• Explain why the topic matters to the viewer 

• Shape how the market sees LawY in LEAP and moves from first impression to sales conversation; 

• Deliver 1-2 clear takeaways 

• End with a CTA 

• Vertical video [9:16] 

• On-camera presence required 

• Graphics welcome 

• Captions or on-screen text required for accessibility and message enhancement 

• Maximum 1-minute in length 

Submit your resume, links to your active social media profiles, and both reels to the application link by November 11th. Label your files clearly:

• [YourName]_Reel1_BestReel 
• [YourName]_Reel2_LawY 

Shareable links (Google Drive, Dropbox, or a public post) are accepted. Make sure access permissions are open.

What you'll get

Why work at LEAP?

There are endless opportunities within our business to progress and grow your career and full training is provided so an aptitude and hunger to learn is essential. We offer:

• Competitive compensation with a salary range of $85,000-$100,000 CAD
• Excellent group insurance benefits
• RRSP with employer matching
• Generous Paid Time Off (PTO), including starting at 4 weeks’ vacation, sick days, floater/personal days and volunteer days
• Hybrid working model at our beautiful and modern downtown Toronto office as well as work from home days
• Collaborative and inclusive work environment filled with learning and support

At LEAP,

We care about what we do and the people we work with

We continually improve to be the best

We NEVER EVER GIVE UP!

At LEAP we are committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. LEAP is committed to providing accommodations in all parts of the hiring process. If you require accommodation, we will work with you to meet your needs.