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Leclerc Foods

Business Development Manager - Private Label (CAN)

Hawkesbury, ON, Canada

Job type: Full-time
Apply by: Oct 28, 2026
Experience: 5 to 10 years of successful experience in Private Label sales within the Canadian retail market.
Posting language: English
Posted: Sep 28, 2026

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Original job description

Founded in 1905, Leclerc Biscuits is a family-owned company whose success is built on the passion, innovation, and expertise of its teams. With a strong presence across Canada and the United States, the company continues to grow and evolve while remaining true to its core values and commitment to quality.

Position Summary

Reporting to the Senior Sales Director, the Business Development Manager (BDM) is responsible for driving profitable growth of Leclerc’s Private Label business across key categories, including Breakfast Bars, Nutritional Bars, Snack Bars, Cookies, and Crackers. The role focuses on managing strategic customer relationships, expanding existing business, identifying new opportunities, and delivering sales objectives within the assigned territory.

This is a home-office-based position requiring regular travel.

Key Responsibilities

Build and strengthen strategic relationships with key customer stakeholders to drive long-term growth.
Lead and grow a portfolio of national accounts by developing and executing customer-specific business plans.
Identify and capitalize on new business opportunities within the Private Label market.
Negotiate agreements, manage promotional strategies, and deliver profitable sales growth.
Collaborate with cross-functional teams to bring new products and innovative solutions to market.
Analyze customer performance, market trends, and competitive activity to develop actionable growth strategies.
Provide accurate sales forecasting and contribute to annual business planning.
Act as a trusted partner to customers while reinforcing Leclerc's position as a preferred Private Label supplier.

Requirements

A bachelor’s degree in business, Marketing, or a related field.
5 to 10 years of successful experience in Private Label sales within the Canadian retail market.
Proven experience developing and growing Private Label programs with major Canadian retailers.
Direct experience working with Loblaw is highly desirable and will be considered a strong asset.
A strong track record in account management, business development, customer negotiations, and sales planning.
Excellent communication and relationship-building skills, with the ability to influence and collaborate effectively at all levels of customer organizations.
Strong analytical and strategic thinking abilities, with experience in forecasting, business planning, and delivering results.
Proficiency in Microsoft Office and CRM platforms; experience with SAP is considered an asset.
A highly organized, self-motivated, and results-oriented approach, with the ability to manage multiple priorities in a fast-paced environment.
Flexibility and willingness to travel regularly to support customer relationships and business growth.
Bilingualism in English and French is an asset.
Residence within the Greater Toronto Area (GTA) is required.

Why join Leclerc?

At Leclerc, we live by our five core values: Authenticity, Respect, Innovation, Engagement, and Pleasure.

These values guide everything we do and create a unique work environment where you can thrive.

We believe in developing our talent – because growth starts with authenticity and engagement.
We provide career progression opportunities – in a respectful and supportive atmosphere.
We offer a dynamic and stimulating environment – where innovation is encouraged and celebrated.
We use innovative digital tools – to make your work easier and more impactful.
We are an innovative and growing company – committed to continuous improvement and bold ideas.
We foster a collaborative and respectful culture – because teamwork and pleasure at work matter.
We offer a competitive salary and benefits package.

Ready to take up the challenge?

Apply now and contribute to Leclerc's growth!

Biscuits Leclerc is committed to recruiting and hiring the best candidates for all roles and is committed to integration and equal opportunity. Upon request, Biscuits Leclerc will provide suitable accommodations during the recruitment and hiring process to candidates with accessibility needs due to disability to ensure that the standards outlined in Accessibility for Ontarians with Disabilities Act (AODA) are upheld. If you require an accommodation during the application or interview process, please contact the HR responsible at 613-632-0777 ext: 4204

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More about this job

Responsibilities

Drive profitable growth of Leclerc’s Private Label business across assigned categories by managing national accounts, strengthening customer relationships, and identifying new opportunities. Negotiate agreements, develop customer-specific plans, coordinate product launches with cross-functional teams, and use performance analysis and forecasting to achieve sales objectives.

Requirements

Requires a bachelor’s degree in business, marketing, or a related field and 5 to 10 years of successful Private Label sales experience in the Canadian retail market, including experience growing programs with major retailers. Candidates should bring strong account management, negotiation, planning, analytical, communication, and CRM skills; Loblaw experience, SAP, and English-French bilingualism are assets, and GTA residence and regular travel are required.

Skills

Private Label Sales
Strategic Account Management
Business Development
Negotiation
Sales Planning
Business Planning
Sales Forecasting
Market Analysis
Competitive Analysis
Promotional Strategy
Cross-Functional Collaboration
Customer-Specific Business Planning
Microsoft Office
CRM Platforms
SAP

Benefits

Competitive Salary
Benefits Package
Career Progression Opportunities

Visa sponsorship

Not detected in the job text

Keywords

Private Label
Business Development
National Accounts
Canadian Retail
Loblaw
Breakfast Bars
Nutritional Bars
Snack Bars
Cookies
Crackers
Account Management
Customer Negotiations
Sales Planning
Sales Forecasting
Business Planning
Market Trends
Competitive Analysis
Promotional Strategies
Product Innovation
Microsoft Office
CRM Platforms
SAP
Cross-Functional Collaboration
Greater Toronto Area
Regular Travel
Food and Beverage Manufacturing

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