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Lead Software Engineer
Virtusa
Toronto, ON
- Full-time
…role requires expertise in requirements gathering, process engineering, and Agile methodologies to drive successful project…
Added 5 mins ago
MP
Operating Engineer
Mother Parkers Tea & Coffee
Mississauga, ON
- Full-time
Lead communication with and supervision of contractors to ensure safety adherence
Added 5 mins ago
A(
Delivery Lead - Operations Transformation
AXIS (AXIS Capital)
Halifax, NS
- Full-time
Job Description: Delivery Lead – Operations Transformation
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Senior Software Engineer - Data and AI Platforms
lululemon
Vancouver, BC
- Full-time
…system design and long-term maintainability, and establish engineering standards and best practices adopted across the domain including testing strategies and deployment…
Added 1 hour ago
SP
Solutions Architect, Salesforce Migrations (Data360, Revenue, Tableau, or Marketing Clouds)
Salesforce Partner Canada
Toronto, ON
- Full-time
…customers, coordinating with our Global Delivery Center (GDC) engineering partners, and ensuring every engagement drives real, measurable value as customers move to modern cloud…
Added 1 hour ago
SP
Software Engineering SMTS
Salesforce Partner Canada
Toronto, ON
- Full-time
Salesforce is at the forefront of innovation, and as engineering paradigms shift toward AI-first delivery, we are seeking an experienced and dynamic AI Delivery Lead to act as the catalyst…
Added 2 hours ago
CS
Instructor, 3D Animation and Visual Effects (Vancouver)
Circuit Stream
Vancouver, BC
- $1,500 CAD / week
- Contract
…chance to explore what they might want to do next, from AI, engineering, medicine and business to psychology, sports, outdoor adventure and more. Through partnerships with leading…
Added 2 hours ago
CS
Instructor, Introduction to Law & Debate and Public Speaking (Mississauga)
Circuit Stream
Mississauga, ON
- $1,500 to $1,650 CAD / week
- Contract
…chance to explore what they might want to do next, from AI, engineering, medicine, and business to psychology, sports, outdoor adventure, and more. Through partnerships with leading…
Added 2 hours ago
CS
Instructor, AI Machine Learning and AI Robotics with Python (Toronto)
Circuit Stream
Toronto, ON
- $1,500 to $1,650 CAD / week
- Contract
…chance to explore what they might want to do next, from AI, engineering, medicine and business to psychology, sports, outdoor adventure and more. Through partnerships with leading…
Added 2 hours ago
CS
Instructor, Entrepreneurship and Business Innovation (Calgary)
Circuit Stream
Calgary, AB
- $1,650 CAD / week
- Contract
…chance to explore what they might want to do next, from AI, engineering, medicine and business to psychology, sports, outdoor adventure and more. Through partnerships with leading…
Added 2 hours ago
CS
Instructor, AI Machine Learning and AI Robotics with Python (Calgary)
Circuit Stream
Calgary, AB
- $1,500 to $1,650 CAD / week
- Contract
…chance to explore what they might want to do next, from AI, engineering, medicine and business to psychology, sports, outdoor adventure and more. Through partnerships with leading…
Added 2 hours ago
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Sr. Tech Lead - Application Development N 4D
BrightClaim
Montreal, QC
- Full-time
At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our…
Added 2 hours ago
SR
Chief Growth Officer
Swift Recruit
Vaughan, ON
- $250,000 to $275,000 CAD / year
- Full-time
Our client is an established product and platform engineering company headquartered in the Greater Toronto Area with approximately 1,000 engineering professionals across North America and…
Added 2 hours ago
EI
Mechanical Design Team Lead
Ecolab Inc.
Calgary, AB
- Full-time
As the Mechanical Design Team Lead, you will lead a team of mechanical designers responsible for the development of next-generation Coolant Distribution Unit (CDU) products. You will…
Added 3 hours ago
RB
Lead Quality Engineer - Automation (Data)
Royal Bank of Canada
Toronto, ON
- Full-time
The Lead Quality Engineer is responsible for creating and executing comprehensive end to end testing strategies and solutions, with focus on data validation, integrity testing, and quality…
Added 4 hours ago
TC
Industrial Engineering Manager
TJX Canada – Winners, Marshalls, HomeSense
Mississauga, ON
- $89,208 to $135,086.4 CAD / year
- Full-time
The primary purpose of this position is to lead all engineering activities and establish a mentality of process improvement within our distribution center. The Industrial Engineering…
Added 4 hours ago
B
Building Enclosure Engineer
BPA
Ottawa, ON · Kanata, ON
- Full-time
BPA is more than an engineering firm - it’s a passionate team shaping the buildings and infrastructure of tomorrow. With offices across Canada, our expertise in sustainable design and…
Added 4 hours ago
HR
Field Service Mechanic
Herc Rentals
Fort Saskatchewan, AB
- Full-time
…Equipment Mechanic is to utilize their mechanical expertise to lead fleet maintenance and repair operations at customer job sites, ensuring Herc Rentals equipment remains operational and on…
Added 4 hours ago
C
Senior Silicon ML Engineer
Cognichip
Toronto, ON
- $150,000 to $180,000 CAD / year
- Full-time
Lead system architecture and integration with internal silicon design tools and workflows in LLM-based agentic systems
Added 4 hours ago
A
Power System Engineer
ABB
QC · Saint-Laurent, Quebec
- Full-time
At ABB, we help industries run leaner and cleaner - and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join…
Added 5 hours ago
GD
Specialist, Trainer Maintenance
General Dynamics Land Systems–Canada
London, ON
- Full-time
Acts as a lead trainer and provide team leadership, instruct, monitor and advise trainers on site, when required
Added 5 hours ago
G
Head of Tax & Asset Compliance
Geotab
Toronto, ON
- Full-time
Community & Strategic Leadership: Participate in practitioner communities (Engineering, Product, Design) and lead board-appointed, cross-functional initiatives across domains .
Added 5 hours ago
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Head of Tax & Asset Compliance
Geotab
Waterloo, ON
- Full-time
Community & Strategic Leadership: Participate in practitioner communities (Engineering, Product, Design) and lead board-appointed, cross-functional initiatives across domains .
Added 6 hours ago
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Senior Software Engineer
lululemon
BC · British Columbia, Canada
- Full-time
As a Senior Software Engineer, you will lead the design and implementation of complex software systems and features spanning multiple services and components, establishing technical…
Added 6 hours ago
WI
Manager, Ethics and Integrity Program
WSP in Canada
Winnipeg, MB
- Full-time
With an unmatched breadth and depth of engineering, advisory and science-based expertise, our global minds unite to power local solutions.

Legend

Principal Organic Specialist

Toronto, ON, Canada

Salary range: $114,000 CAD - $164,000 CAD · Full-time

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Job details

Pay: Salary range: $114,000 CAD - $164,000 CAD
Job type: Full-time
Posting language: English
Posted: Nov 2, 2026

Original job description

About Legend

At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.

Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.

The Role

Legend is hiring a Principal Organic Specialist to help shape the future of organic growth across our Sports brands.

We're looking for someone who brings deep SEO expertise, fresh thinking and the drive to challenge existing approaches. You'll identify opportunities others might miss, experiment with new ideas and turn insights into measurable business results.

As AI continues to reshape search, you'll help us explore emerging opportunities and evolve our SEO strategies. You'll join an experienced SEO team, bringing fresh thinking, initiative and a hands-on approach to driving results, while sharing your expertise and helping others grow.

This is a hands-on role for someone who enjoys solving complex problems, testing ideas and making things happen - not just recommending what others should do.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

\nYour Impact

Drive organic growth: Identify high-impact opportunities and deliver SEO initiatives that improve visibility, traffic and commercial performance.
Challenge and innovate: Bring fresh perspectives, question existing approaches and introduce new ideas that move our SEO strategy forward.
Shape the future of AI search: Explore, test and develop approaches to AIO/AEO, helping us adapt to changing search behaviours and emerging platforms.
Turn insights into results: Use data, competitive intelligence and experimentation to uncover opportunities, prioritize investments and demonstrate measurable impact.
Lead from the front: Take ownership of complex initiatives from strategy through execution, testing and optimization, working closely with Product, Engineering and Content.
Elevate the team: Share expertise, coach others and encourage a culture of curiosity, experimentation and continuous improvement.

What You'll Bring

Extensive SEO experience, working with large, complex, or content-heavy websites in highly competitive markets.
A proven track record of delivering measurable organic growth, with clear examples of projects you've personally led and the results achieved.
Strong technical SEO fundamentals, including site architecture, crawling, indexation, on-page optimization and performance analysis.
Experience using SEO tools and data to uncover opportunities, diagnose issues and inform decisions.
A naturally curious, self-driven mindset with a genuine interest in experimenting, building and testing new approaches.
Knowledge of emerging AI search trends (AIO/AEO), with some practical experience exploring or testing opportunities in this space.
Experience influencing stakeholders, sharing expertise and coaching others, with the confidence to challenge existing thinking.

Nice to Have:

Experience in sports betting, iGaming, affiliate marketing or digital publishing.
Experience leading small teams or mentoring SEO professionals.

The Interview Process

1st: Initial Chat with Talent Partner (30 mins via Zoom)

2nd: Interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)

3rd: Task - Interviewer 1 and Interviewer 2 (Hiring Manager) (1 hour video via Zoom)

4th: Final interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)

Why Legend?

Super smart colleagues to work alongside and learn from.
Engaging development opportunities at all levels.
Tailored flexibility for your work-life balance.
Annual discretionary bonus to reward your efforts.
Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Salary range: $114,000 CAD - $164,000 CAD

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we'll do all we can to support you.

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More about this job

Responsibilities

The Principal Organic Specialist will drive organic growth by identifying high-impact SEO opportunities and developing strategies to adapt to AI-driven search behaviors. They will lead complex initiatives from strategy through execution while coaching team members to foster a culture of continuous improvement.

Requirements

Candidates must have extensive SEO experience with large, complex websites and a proven track record of delivering measurable organic growth. Strong technical SEO fundamentals and knowledge of emerging AI search trends are essential for this role.

Skills

SEO
Technical SEO
Organic growth
AIO
AEO
Data analysis
Competitive intelligence
Site architecture
Performance analysis
Stakeholder management
Mentoring
Content strategy
Experimentation
Search behavior analysis

Benefits

Annual discretionary bonus
Paid annual leave
Festive season office closure
Global company events
Flexible work arrangements

Visa sponsorship

Not detected in the job text

Keywords

SEO
Organic Growth
AIO
AEO
Technical SEO
Site Architecture
Crawling
Indexation
Performance Analysis
Competitive Intelligence
Digital Publishing
Affiliate Marketing
iGaming
Sports Betting
Data Analysis
Strategy Execution
Stakeholder Management
Mentoring
Search Trends
Content-heavy Websites

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